Doug Rozen leads digital and innovation activities at OMD, the world’s most creative media agency. This includes Ignition Factory (innovation), OMD Social (mobile), OMD Mobile (social), Zero Code (gaming/VR) and OMD Create (creative). Every day, he exploits the intersection of data, creativity and technology to provide clients the best insights, ideas & results. Before OMD, Doug was Chief Innovation Officer & SVP/GM at Meredith’s Xcelerated Marketing where he led the mobile & social P&L, oversaw new ideas and services and ran the entertainment client portfolio (NBC, AMC, Sony and more). Prior to Meredith, Doug was SVP, Global Lead at Aimia (formerly Carlson Marketing). There, he developed and oversaw the loyalty provider’s agency services including creative, digital, media, mobile, & strategy offerings. Before Carlson, Doug was Senior Partner and Managing Director at JWT. There he established digital@jwt and then combined JWT’s digital, direct and data offerings.
Meet Douglas at:
Panel: Reorganizing for an AI-Driven Future
Date/Time: 3:15 PM
The most powerful uses of AI in marketing most likely will be invisible to consumers and even to many marketers. They will come in automated decisioning about ad buys, adaptive responses to campaign performance across screens, and among departments and partners. How are brands reorganizing for this data-centric, customer-first future? Are their analytics, attribution and media systems learning to work together—or do the machines need to figure that out, too?
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