Jordan N. Finger is a results driven executive with over 20 years of digital marketing experience in launching, building and scaling, direct-to-consumer, e-commerce brands. Currently as the VP of Growth Marketing for Freshly, Jordan leads the consumer marketing strategy that has made Freshly one of the fastest growing food-tech companies in the U.S.
Jordan is an industry thought leader and has presented for Emarketer, AdRoll, MediaPost, Email Insider Summit, LeadsCon, Inc Magazine, Entrepreneurs Organization, Forbes.com, HSBC Bank, CitiBank, Bank of America, NY Enterprise Report and a frequent guest speaker at New York University Graduate School.
Jordan earned a Marketing degree in Business Science in Management from the A.B. Freeman School of Business at Tulane University.
Meet Jordan at:
Panel: Inverted Influence: Reach vs Accessibility
Date/Time: 3:00 PM
Some industry watchers think influencer marketing needs a dramatic rethink, away from social media stars that deliver massive reach towards smaller micro-influencers, claiming the Web’s biggest stars are now just as inaccessible to regular people as Hollywood celebrities, making them (ironically) less influential. Is there really an inverse relationship between reach and accessibility when it comes to celebrity in America, and is that something you can measure?
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