• by Fern Siegel , December 22, 2022

AT&T 5G knows college-football fans are obsessive.

So in partnership with BBDO LA and Critical Mass, it created a national campaign — "Too Much College Football is Never Too Much” — to celebrate extreme fandom.

Hearts & Science is the media agency.

"The Launch" spot features astronauts delaying their space shuttle in order see Notre Dame's final play.

The ad for AT&T 5G will run throughout the college-football playoffs.