• by Fern Siegel , April 17, 2024

The Beyond Collective named Dan Southern as managing director for Frontier, its strategic growth consultancy. Southern's remit is to widen the company's capabilities.

Previously, he was a managing partner, at Contagious, working across a range of clients, including AB InBev, Bayer Consumer Health, KraftHeinz, Mondelez International, Arla and Unilever.

Southern reports to Zaid Al-Zaidy, CEO of The Beyond Collective.

“Its independent ethos, fluid culture and combination of specialisms make it a place where clients can find brilliant collaborators, delivering transformative thinking. There are new frontiers emerging all around marketers right now,” Southern said of Frontier.

Beyond Collective, an independent group of specialized agencies located in London, offers design, advertising, social, physical and virtual experiences, as well as media planning and buying. 

In February, Itsu, the restaurant and grocery advertiser, appointed Above & Beyond and Yonder Media to handle creative and media for its grocery food business following a competitive pitch. Itsu launched as a restaurant chain in 1997.

Agencies include Frontier, Yonder Media, Above & Beyond and Collective Studios. Clients include AkzoNobel, Alzheimer’s Research UK and Vimto.