SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Macy's Ad Sales Reach $37 Million in
Marketing Daily on
05/21/2024
The department store is prepping the first marketing campaign from new leadership as the latest strategy gains traction.
- Menards, Ace Hardware Most Trustworthy in
Marketing Daily on
05/21/2024
J.D. Power's latest ranking finds DIY customers are looking for confidence that they're "buying the right thing."
- Rising Prices Have Changed Consumers -- Here's How in
Marketing Daily on
05/20/2024
People are shopping different channels and eating at home more.
- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad in
Marketing Daily on
05/20/2024
After a near-fatal crash, he was told he would never walk. Now, he's lacing up for this top sneaker brand.
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue' in
Marketing Daily on
05/17/2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers model Christie Brinkley.
- Walmart Gains Market Share, U.S. Ad Sales Up 26% in
Marketing Daily on
05/17/2024
The retailing giant says it is attracting more higher-income shoppers.
- Gillette Venus Makes Splash In P&G Olympic Push in
Marketing Daily on
05/16/2024
Individual brands -- not the parent company -- will star in P&G's revamped approach to the Paris games.
- Target Dials Up Joy, Tones Down Pride in
Marketing Daily on
05/16/2024
The new campaign celebrates "That Target Feeling" and the thrill of finding the perfect thing, whether a sponge or patriotic waffles.
- Bracing For 'Bridgerton,' Brands Offer Special Collections in
Marketing Daily on
05/15/2024
Ready or not, gentle readers, the Netflix hit is back. And fans are welcoming it with tea, petit fours and $500 hand mirrors.
- Skechers Teams Up With John Deere in
Retail Insider on
05/15/2024
The footwear company's latest workwear partnership comes amid record sales and steady store expansion.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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