- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
MAD, Fern Siegel - Thursday, May 16, 2024
The O-61 cabernet invites 30something drinkers to "uncork a new source ...
- Target Dials Up Joy, Tones Down Pride
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
The new campaign celebrates "That Target Feeling" and the thrill of findi ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Microsoft Advertising Flies On OpenAI's GPT Coattails
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
Traffic data on the day OpenAI made its last announcement shows anoth ...
- OpenAI To Become A Reddit Advertising Partner
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
OpenAI is partnering with Reddit to bring its content to ChatGPT a ...
- American Family Extends 'Life's Better' Campaign With 3 New Spots
Out to Launch, Steve McClellan - Thursday, May 16, 2024
American Family has released a new series of “Life’s Better” commercial ...
- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest
MediaDailyNews, Laurie Sullivan - Wednesday, May 15, 2024
"Back to the Future" legend Christopher Loyd announced a Google AI a ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
MAD, Fern Siegel - Tuesday, May 14, 2024
The Norwegian forward became the famous Barbarian King character as part ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI Chief Scientist Stepping Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
"After almost a decade, I have made the decision to leave," Open ...
- Junior Achievement of SoCal Focuses On Financial Literacy
Out to Launch, Fern Siegel - Tuesday, May 14, 2024
It's never too soon to learn about money. ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
MAD, Fern Siegel - Monday, May 13, 2024
The peanut butter whiskey that claims to be "a little salty, ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
OpenAI has announced a new GPT model with smarter, faster real-time voi ...
- Google Gen AI Video Model Creates Creators
Search & Performance Insider, Laurie Sullivan - Tuesday, May 14, 2024
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produ ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- 'Aging Is Life' Faces Future With Empathy, Reality
MAD, Fern Siegel - Friday, May 10, 2024
Little Hands of Stone's creative ditches the cliches and focuses on t ...
- LifeStance Busts Mental Health Stigmas With Photos And A Poem
Marketing Daily, Les Luchter - Friday, May 10, 2024
Mental health services provider LifeStance Health launched a campaign video titled "The ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- Chili's Refuses To Let Silly-Looking Mascot Inside
Marketing Daily, Teresa Buyikian - Friday, May 10, 2024
Company claims it can offer more value in its menus because it ...
- Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
MAD, Fern Siegel - Thursday, May 9, 2024
"Hawai'i Starts Here" was filmed on Oahu. But this isn't the tradition ...
- Exiger Says AI Tech Can 'Save The Day'
MAD, Fern Siegel - Thursday, May 9, 2024
The Hill Holliday campaign shows staffers stopping forced labor and industrial espion ...
- Apple, The Unexpected Humanity Crusher, Pulls Ad
Mad Blog, Barbara Lippert - Thursday, May 9, 2024
Latest iPad Pro commercial seems to forecast a dystopian future, crushing objec ...
- OpenAI Reportedly To Announce Search ChatGPT Monday
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
OpenAI reportedly plans to announce its AI-powered search product Monday, a d ...
- Advertisers, Publishers Are Done Dunking Cookies
Search & Performance Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...