- Actor Jeremy Renner Can Run Again -- See His New Brooks Ad
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
After a near-fatal crash, he was told he would never walk. No ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- With 'Let's Run There,' Brooks Chases Gen Z Wellness Trends
Marketing Daily, Sarah Mahoney - Friday, May 10, 2024
For younger people, a run means something different every day. ...
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up
Marketing Daily, Sarah Mahoney - Friday, May 3, 2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
Marketing Daily, Sarah Mahoney - Thursday, May 2, 2024
Barry McCarthy is leaving the company amid more losses. ...
- Target, Tennis Brand Prince Launch Pickleball Collection
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2024
The collaboration aims to inject tennis style into the fast-growing sport. ...
- GoGoSqueez Graduates To Big Kids' Table With GoGoSqueez Active
Marketing Daily, Danielle Oster - Wednesday, April 17, 2024
"A lot of our messaging in the past squarely spoke to t ...
- Crunch Finds A New Metaphor For How Hard Life Can Be
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The latest in the gym's "Feel Good, Not Bad" campaign puts ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Consumers Spending Less On Outdoor Pursuits
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2024
New research from the Outdoor Industry Association reports a 3% decline ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- Viking Therapeutics Joins Weight Loss Party
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 6, 2024
Viking is also working on a pill form of its injectable dru ...
- Planet Propaganda Wins Horizon Fitness Treadmill Campaign
Accounts on the Move, Fern Siegel - Thursday, February 29, 2024
The agency will be responsible for developing a growth-oriented creative strategy, wi ...
- Dove Confronts 'Hard Knocks' For Girl Athletes
MAD, Fern Siegel - Monday, February 5, 2024
Body image adversely affects young girls. Dove is encouraging them to reta ...
- New App, Campaign Urge Dancers To 'Zumba Responsibly'
Marketing Daily, Sarah Mahoney - Wednesday, January 31, 2024
The popular fitness brand aims for a refresh with a new campai ...
- MyFitnessPal Taps Kate Hudson For Winning Fitness Plan
Marketing Daily, Les Luchter - Tuesday, January 30, 2024
Hudson's plan, which is still available, has been promoted via MyFitnessPal's blo ...
- New CMO At Allbirds, New Roles At Under Armour
Marketing Daily, Sarah Mahoney - Friday, January 19, 2024
Both companies are making executive changes, hoping to regain footing in t ...
- Saucony Hopes 'Marathumb' Can Reverse Sales Slide
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 17, 2024
The struggling sneaker brand says the average American's thumb scrolls three maratho ...
- Does Failure Equal Success? 'Fail With Us,' Solidcore Tells Exercisers
Marketing Daily, Les Luchter - Wednesday, January 17, 2024
"Failure is not the opposite of success, it's the foundation for it ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Deceptive Ad Trends 2024 Touch Health, AI, D2C
Marketing Daily, Les Luchter - Wednesday, January 3, 2024
Ads shouldn't show FDA endorsing a product, a rule Top Dog Dire ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- Planet Fitness Recruits Megan Thee Stallion To Front New Campaign
MAD, Steve McClellan - Thursday, December 28, 2023
The recording artist is seen as "Mother Fitness," a goddess-like persona encouragi ...
- When Life Gets Bad, Crunch Makes You 'Feel Good'
MAD, Fern Siegel - Tuesday, December 26, 2023
The 'Feel Good, Not Bad' campaign underscores the positive aspects of taki ...
- After 'Messy' Quarter, Nike Vows To Cut Costs And Step Up Its Run Game
Marketing Daily, Sarah Mahoney - Friday, December 22, 2023
The athletic apparel company says it will trim $2 billion and intensi ...
- Ouch! Crunch Uses Pain To Remind People How Good It Feels To Work Out
Marketing Daily, Sarah Mahoney - Wednesday, December 20, 2023
The gym's annual membership campaign uses life's lousy moments to underscore t ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- Peloton Wastes No Time In Replacing CMO
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, December 16, 2023
That move quickly ends any speculation on whether the floundering company wou ...