- Play 'Ball': Pepsi Promotes Soccer In Global Push
MAD, Fern Siegel - Tuesday, April 30, 2024
Shot at Wembley's, COPA90's creative work features soccer stars mixing it ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- In-Stadium Billboards Quicken Pace Of Brazilian Soccer
Mediapsssst, Richard Whitman - Wednesday, April 3, 2024
The billboard innovation, from ecommerce platform Mercado Livre and Gut Sao Paul ...
- '25%' Campaign Confronts Connection Between Soccer Losses And Domestic Violence
MAD, Fern Siegel - Tuesday, April 2, 2024
When a team loses a soccer match, violence against women increases ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Danielle Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- ESPN Turns 'On' Women's Pro Soccer
MAD, Fern Siegel - Thursday, February 29, 2024
The network's "It's So On" brand campaign is promoting the upcoming Nation ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Bay FC Soccer Kicks Off Inaugural Campaign
Out to Launch, Fern Siegel - Wednesday, January 24, 2024
Bay FC begins its debut season in March 2024 at PayPal Pa ...
- Cadbury Supports Grenfell Athletic FC
Out to Launch, Fern Siegel - Friday, December 15, 2023
The Club Together initiative launched in 2020, uniting its soccer club partnershi ...
- Could Demanding Sports Leagues Give TV Networks, Streamers A Break?
TV Watch, Wayne Friedman - Wednesday, November 29, 2023
Could the Apple TV+/Major League Soccer deal signal a new way ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- Can Soccer Really Get To The Top Rung Of Major U.S. TV Sports?
TV Watch, Wayne Friedman - Tuesday, August 15, 2023
Soccer -- or European football -- has for years been one ...
- Women's FIFA Ads Outpull Men's Tournament's On Impact Ratings
Digital News Daily, Karlene Lukovitz - Monday, August 14, 2023
More ads featured in the women's tournament have pulled high rankings f ...
- Under Armour Uses AI To Write Pep Talk Ad
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The sportswear company just dropped a 90-second ad scripted by AI. A ...
- U.S. Soccer, Volkswagen Support LGBTQ+ Community
Marketing Daily, Tanya Gazdik - Friday, July 28, 2023
The effort is part of its "One Nation" social responsibility platform ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Fox made gains with NFL, Major League Baseball, college football and t ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- Sports Fans View Women's World Cup Sponsors Favorably
Research Intelligencer, Robert Williams - Friday, July 21, 2023
Men are more likely than women to say they'll watch the glob ...
- Women's World Cup Ready To Meet Its Moment
Marketing Daily, Sarah Mahoney - Wednesday, July 19, 2023
This year's games will draw record viewership and ignite fan fever ...
- Hannah Waddingham, Johnnie Walker Team To Publicize Women's Sports
MAD, Fern Siegel - Monday, July 17, 2023
Women make up more than 40% of athletes, but receive less th ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- AT&T Extends Major League Soccer Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announc ...
- Allstate Partners With Black Star To Promote Soccer In Black Communities
Marketing Daily, Tanya Gazdik - Wednesday, July 12, 2023
The 2023 advisory board includes Karine Tavieso, senior vice president of Dent ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- World's Best Soccer Player Comes To The U.S.: TV Networks - Will Marketers Kick Better?
TV Watch, Wayne Friedman - Friday, June 9, 2023
Major League Soccer may see a major bump now that Lionel Mes ...
- LEGO Preps 'Unstoppable' Girls For World Cup Fever
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
As next month's Women's World Cup games approach, the toy company unleash ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- BBH Scores Premier League Account
Accounts on the Move, Fern Siegel - Friday, March 10, 2023
The agency's remit is to promote the client's social initiatives and i ...
- VOD, Linear Per-User Engagement Declining Amid Choice Overload
Digital News Daily, Karlene Lukovitz - Wednesday, March 1, 2023
But number of video plays increased, particularly among providers with FIFA Wor ...