BIZ DEV: Cibo Awarded Digital Work For San Francisco Museum of Modern Art

Cibo was selected by the San Francisco Museum of Modern Art (SFMOMA) as its design partner, to enhance the museum's digital future for an upcoming expansion in 2016. SFMOMA plans to transform not just the museum's physical presence, with a 235,000 square foot, 10-story high rise addition, but also every aspect of the visitor experience, including its digital landscape in conjunction with a new vision for the museum's greater role as a place for learning, inspiration, and interaction for visitors from the Bay Area and beyond. The brand experience agency will work on the SFMOMA website, and develop a broader set of digital touch points that will be a part of the museum's new experience. "We're delighted to have Cibo as a partner," said Keir Winesmith, head of web and digital platforms at SFMOMA. "Their team stood out from our first meeting for their thoughtful approach, incisive questions and crucially, their commitment to a long term relationship with the museum." SFMOMA spent $591,000 on measured media in 2012 and $259,000 in 2013, according to Kantar Media. The museum has spent $74,000 in Q1 of 2014. Additional Cibo clients include Tesla, Ken Fulk, Volcom, Twitter, Lenovo, Union Bank/MUFG, Gymboree and Disney.

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