• by Teresa Buyikian , May 15, 2024

Apparently not all secret societies are meant to be kept totally private -- especially in the case of seafood chain Long John Silver’s new loyalty program.

The program, launched today, is named Seacret Society, in reference to its oceanic offerings. The loyalty program is within the chain’s new mobile app, which also enables customers to connect and order online.

With the program, “we aim to express our appreciation to our loyal patrons while embracing the digital age and evolving restaurant landscape," said Nate Fowler, president of Long John Silver's, in a release.

 Acording to the brand, “the name "Seacret Society" is a playful nod to Long John Silver's most loyal fan base, often joked to be a secret society on social media.”

Seacret Society members will earn four coins for every dollar spent on Long John Silver's food and drink items. The coins can be redeemed for a variety of rewards, from food items to exclusive discounts. Members will also have access to specials and offers, and new members will receive a welcome gift of one free preselected menu item, per the release.

The new tech upgrades are part of an “ongoing investment by the brand to modernize the customer experience.” Long John Silver’s has also recently revamped its website and  remodeled restaurants nationwide, installing digital menu boards.