WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- Entertainment Bundles: Consumers Want More Than Just Video in
Television News Daily on
05/20/2024
Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening in
MediaDailyNews on
05/20/2024
Two wide-release new movies opened to modest starts in the most recent May weekend period: Paramount Pictures' "IF" and the Lionsgate horror film "The Strangers: Chapter 1" ($12 million).
- How Big A Market Does Venu Sports Need? in
TV Watch on
05/20/2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- could hit five million subscribers in five years, according to Lachlan Murdoch, CEO of Fox Corp.
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports in
Television News Daily on
05/17/2024
Venu Sports, slated to launch in fall 2024, will be made available directly to consumers via a new app. Subscribers will also have the ability to bundle the product, including with Disney+, Hulu or Max.
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both in
Television News Daily on
05/16/2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media analyst Ben Swinburne. Morgan Stanley estimates that 10% share of Netflix ad dollars for the Trade Desk would add around 2% of the DSP's 2026 revenue and that Netflix will generate over $3 billion in ad revenue by 2026 for its "Basic With Ads" subscription option.
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals in
Television News Daily on
05/15/2024
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as new partnerships with demand-side and supply-side platforms as well as third-party measurement companies.
- Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing? in
TV Watch on
05/16/2024
Two debates with the former president known for his wild, free-ranging style and the tough-minded but not shy incumbent President will take place in late June and September.
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push in
Television News Daily on
05/15/2024
WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, said Jon Steinlauf, WBD chief U.S. ad sales officer.
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst in
Television News Daily on
05/15/2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for its ad-sales effort and could generate $185 million in combined ad revenue with a projected top $50 cost-per-thousand viewers, according to Guggenheim Securities.
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media? in
TV Watch on
05/17/2024
Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - streaming, linear and otherwise for media companies. But some elements seem to be out of the frame.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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