ARTIFICIAL INTELLIGENCE
by Scott MacLeod on Jun 16, 5:28 PM
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next?
BUSINESS TRAVEL
by Harvey Chipkin on Jun 15, 4:21 PM
After the pandemic cut off tech meetings, Visit San Jose took a "mosaic" approach to attracting new business, including sports events and state and national associations.
HOLIDAY
by Ray Sheehan on Jun 14, 2:20 PM
For one: Offer a branded takeaway that coordinates with your Father's Day theme.
SPORTS
by Jon Last on Jun 13, 12:41 PM
LIV lasted barely a year, without driving any meaningful audience, broadcast or sponsor support. Just last week, for all purposes, it folded its tent.
by Aaron Paquette on Jun 12, 1:21 PM
What can brands learn from these not-so-proud moments? For one, vet partners carefully.
SOCIAL MEDIA
by Steven Blutstein on Jun 9, 1:29 PM
Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad but as value-added content.
B2B
by Mark Morse on Jun 8, 4:07 PM
To connect with buyers' emotions, we need to think about content in different flavors or "personalities."
STRATEGY
by Ivy Cohen on Jun 7, 3:20 PM
There is much for marketers to learn from Tina Turner as a communicator. As a disrupter, she fearlessly pushed the boundaries of performance, defying age, race and gender stereotypes.
TARGETING
by Meagan Saxton on Jun 6, 1:06 PM
One question: Where do your customers go for information online?
STRATEGY
by Sonja Evans on Jun 4, 7:56 PM
What's the one thing you need consumers to remember after life has hit them with thousands of communications? Single-minded takeaways combat data overload, so lead with the impact.