Premium spirts brand Rémy Martin will air a 60-second commercial in the Super Bowl and has tapped tennis legend Serena Williams to front it. It's the first time the brand has advertised in the Big Game.The spot anchors a campaign titled "Inch by Inch," which spotlights teamwork and how "we drive greatness forward as part of a team." Today the company released a teaser promoting the spot.  The work is from agency Fred & Farid New York. The 60-second spot will be revealed nationally for the first time during the first quarter of Super Bowl LVII, held in …

The spot suggest FirstBank is hopeless at anything but banking.