- Jell-O Says 'Hello' To Girl Scout Cookies With New Pudding Cups
CPG Insider, Danielle Oster - Friday, May 17, 2024
Jell-O brand manager Colleen Koubek discusses the collaboration between two iconic bra ...
- Krispy Kreme Launches Southern Sweets With Icon Dolly Parton
Marketing Daily, Teresa Buyikian - Tuesday, May 14, 2024
Southern-themed treats include the The Banana Puddin' Pie and the Chocolate Cre ...
- Pringles' Upcoming Mingles Line Loses The Can
Marketing Daily, Danielle Oster - Tuesday, May 14, 2024
The puffed snack is launching at retailers nationally this October with thr ...
- Food Trends: Summer Flavors, Breakfast Chicken
Marketing Daily, Teresa Buyikian - Monday, May 13, 2024
Seems like the rest of the world is coming around to Chick-fil-A ...
- Grillo's Pickles On Why Its Packaging Refresh Is A Pretty Big Dill
CPG Insider, Danielle Oster - Friday, May 10, 2024
How the brand notorious for its pickle-brine-spilling packaging solved the problem a ...
- CPG Brands' Mother's Day Marketing Includes Appeals To Busy Working Moms
Marketing Daily, Danielle Oster - Friday, May 10, 2024
Mattress brand Emma is urging moms to record themselves reading an Emma-creat ...
- Dove Chocolate Employs AI To Help Moms Returning To Workforce
Marketing Daily, Danielle Oster - Wednesday, May 8, 2024
Brand created an AI tool that promises to translate "mom skills ...
- Talenti Partners With Bradley Cooper To 'Raise the Jar'
Marketing Daily, Danielle Oster - Tuesday, May 7, 2024
Cooper will appear as Talenti's brand ambassador in content running across ...
- GoPuff Brings 'Magic' To Deliveries In Big Brand Push
MAD, Fern Siegel - Monday, May 6, 2024
Gopuff believes there's an opportunity to make life's simplest moments and everyd ...
- Meat Has Problems -- And Other Impossible Burger Beefs
Mad Blog, Barbara Lippert - Monday, May 6, 2024
"Come on, let's punch cholesterol in the face!" says the Brawny Man-ty ...
- Pulp Friction: Tropicana Suggests 'Pulp Prenups' For Fruitful Unions
Marketing Daily, Danielle Oster - Monday, May 6, 2024
The campaign includes a promotional sweepstakes offering couples a "lifetime supply" ...
- Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform
Marketing Daily, Danielle Oster - Monday, May 6, 2024
Campaign highlights the breadth and quality of the dairy co-op's brand portfo ...
- Planters, Walmart Beef, French's Fried Onions Announce Recalls
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 6, 2024
Time to check the cabinet and the refrigerator: If you have Plante ...
- CJ CheilJedang Taps Art Of The Possible As Strategic-Creative AOR
Accounts on the Move, Fern Siegel - Friday, May 3, 2024
The agency will focus on social, digital and influencer activity. ...
- Mondelez Confident Of Brands, Marketing Investments, Despite Cocoa Inflation
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
In an earnings call, Mondelez said it would continue to increase advertisi ...
- Miller High Life, Hot N Saucy's New 'Dive Bar Hot Sauce'
Marketing Daily, Danielle Oster - Monday, April 29, 2024
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of H ...
- Applegate Picks BarkeleyOKRP As AOR
Accounts on the Move, Fern Siegel - Friday, April 26, 2024
Both companies are committed to sustainability initiatives. ...
- What Hellman's $1,352 Designer Shoe Collab Has To Do WIth Food Waste
Marketing Daily, Danielle Oster - Wednesday, April 24, 2024
Sneaker, made from food waste and recycled materials, is priced to refle ...
- How 3 CPG Brands Approached Earth Day
Marketing Daily, Danielle Oster - Tuesday, April 23, 2024
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesig ...
- Spread The Love: 'Smugglers' Bring Marmite To British Expats In U.S.
MAD, Fern Siegel - Thursday, April 18, 2024
A cross-border campaign created by adam&eveDDB calls on loyal fans to he ...
- Old El Paso Celebrates Community, Team GB
MAD, Fern Siegel - Thursday, April 18, 2024
The campaign features four athletes competing in the Paris 2024 Olympics. ...
- Cheetos Explores 'Other Hand' Mishaps In New Ads
Marketing Daily, Danielle Oster - Thursday, April 18, 2024
Campaign featuring Denver Nuggets star Jamal Murray focuses on the problems resulti ...
- GoGoSqueez Graduates To Big Kids' Table With GoGoSqueez Active
Marketing Daily, Danielle Oster - Wednesday, April 17, 2024
"A lot of our messaging in the past squarely spoke to t ...
- Promoting Ice Cream Brand, Snoop Dogg Hypes Different Mid-April Holiday
Marketing Daily, Danielle Oster - Wednesday, April 17, 2024
Snoop Dogg's Dr. Bombay Ice Cream is introducing a new flavor a ...
- Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
A creative commerce campaign from the Mondelez sandwich cookie brand transforms t ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- Johnsonville Wants Americans To 'Keep It Juicy,' Lower The Rage, Up The Fun
MAD, Fern Siegel - Monday, April 15, 2024
That's the message behind the sausage brand's new national campaign. It's ti ...
- Daisy Embraces Fans Enjoying Curds In New Ways
Marketing Daily, Danielle Oster - Monday, April 15, 2024
The ad provides close-ups of the curds in Daisy's cottage cheese ...
- Breyers Launches First Spots In 4 Years, Celebrates Simple Times
MAD, Fern Siegel - Thursday, April 11, 2024
VML, the 150-year-old ice cream brand's agency of record, created the t ...