Venu Sports, slated to launch in fall 2024, will be made available directly to consumers via a new app. Subscribers will also have the … Read the whole story

Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television. Read the whole story

Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - streaming, linear and otherwise … Read the whole story

After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new … Read the whole story

Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading … Read the whole story