Buyer's Remorse Is Felt Most With 'Gifts For Myself'
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Ipsos study found 42% of consumers said they bought something because it was marked on sale and later regretted it. Among those people with such feelings, 62% said they really didn’t need the product, 42% described the purchase as impulsive and 34% said they have too much stuff already, among other reasons.
People tend to experience buyer's remorse with certain kinds of products and occasions. Almost half (48%) of respondents said when they experienced buyer’s remorse in the past, it was because they had treated themselves to a gift.
People tend to experience buyer's remorse with certain kinds of products and occasions. Almost half (48%) of respondents said when they experienced buyer’s remorse in the past, it was because they had treated themselves to a gift.
