Many US Consumers Don't Plan To Change Streaming Habits
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Nielsen's survey reveals that more than half (55%) of U.S. consumers subscribe to a paid, ad-free video streaming service.
Many consumers are satisfied with their ad-free streaming services, with 78% saying they didn’t plan to change their viewership habits in the next six to 12 months. The finding is notable amid consumers’ broader concerns about inflation, with 95% of people saying they’re concerned that fast-rising prices will negatively affect their buying power.
Many consumers are satisfied with their ad-free streaming services, with 78% saying they didn’t plan to change their viewership habits in the next six to 12 months. The finding is notable amid consumers’ broader concerns about inflation, with 95% of people saying they’re concerned that fast-rising prices will negatively affect their buying power.
