Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
}
Internet searches by consumers in response to TV advertising for fast-food restaurants is higher when the ad runs on linear TV rather than on a streaming platform, according to a study by media-measurement firm EDO.
Consumers were 5% more likely to engage with quick-serve restaurant (QSR), or fast-food, advertising on linear TV than on streaming platforms, the research found. The results are from a first-quarter survey in which 83% of QSR advertising exposures were on linear TV, versus 17% ad exposures on streaming platforms.
Consumers were 5% more likely to engage with quick-serve restaurant (QSR), or fast-food, advertising on linear TV than on streaming platforms, the research found. The results are from a first-quarter survey in which 83% of QSR advertising exposures were on linear TV, versus 17% ad exposures on streaming platforms.
