MediaPost - Appy Awards

Appy Awards

Best In-App Campaign: B2C: Jersey Shore Family Vacation Season 1 - Fist Pump Counter by MTV for MTV
The Jersey Shore family didn’t invent the “fist pump,” but MTV turned it into an app that captures the number of times users pump their fist. It’s like a step tracker, only for fist pumps. Each fist pump gets recorded, and the player’s given a point, during active sessions. The more points accumulated, the higher they rise on the leader board, where they battle other fans for the title. On Jerzdays, points are doubled. Media used included TV, OOH, digital, social, and Fist Pump tracker.
Affiliated Agency: MSCHF
Credits: Jacqueline Parkes, Chief Marketing Officer, MTV Tyler Hissey, VP, Digital Marketing and Social Engagement, MTV Ann Lamore, Director, Digital Marketing and Social Engagement, MTV Emily Moffatt, Senior Manager, Digital Marketing and Social Engagement, MTV Fredrick Wilson, Coordinator, Digital Marketing and Social Engagement, MTV Alexa Amato, Coordinator, Digital Marketing and Social Engagement, MTV Kate Keough, SVP, Consumer Marketing, MTV Amy Campbell, SVP, Brand Creative and Operations, MTV Justin Russell, SVP, Brand Creative, MTV Thomas Berger, SVP, Brand Creative, MTV Kathi Palminteri, VP, Consumer Marketing, MTV Joyeux Noel, VP, Brand Creative & Events, MTV Anna McDonald, Writer, MTV Justin Freidus, Writer, MTV Rebecca Simnowitz, Creative Director, MTV Lauren Virone, Director, Consumer Marketing, MTV Lisa Nussbaum, Senior Producer, Design Brand Creative, MTV Electra Stratigaki, Production Manager, Promos, MTV Katherine Scimia, Manager, Consumer Marketing, MTV Katie Zimmerman, Photo Producer, MTV Gabe Whaley, Founder/CEO, MSCHF Hannah Anderson, Head of Client Services, MSCHF Yvonne Cheng, Managing Director, MSCHF; BOSS Revolution: Cheap International Calling by IDT Telecom Inc. & Magnitude Digital for BOSS Revolution
IDT Telecom and Magnitude Digital created a campaign for the BOSS Revolution app, which competes with Skype and WhatsApp. It focuses on connecting mobile subscribers based in the United States to mobile and landline phone users abroad. The campaign relied on Google’s Universal App Campaigns, mobile search, mobile programmatic display, and paid social via Facebook ads, as well as SEO. The mobile app user base rose by 624%, YoY, reducing per user acquisition cost by 51%.
Affiliated Agency: Magnitude Digital - Digital Media AOR - Online Acquisition
Credits: Mark Franklin Director of Digital Marketing IDT Telecom Inc Mike Kujanek Founder & CEO Magnitude Digital Linh Lanh Associate Director, Paid Media Magnitude Digital Catherine Palmero Associate, Paid Media Magnitude Digital Ian Wagner Specialist, Performance Marketing Magnitude Digital Matthew Hill VP, SEO & Earned Media Magnitude Digital Jerrick Mendoza Specialist, Creative Services Magnitude Digital Juho-Pekka Virolainen Lead Developer, Mobile IDT Telecom Inc; The General® Insurance App by The General Insurance for The General Insurance
The General insurance Company launched a marketing campaign, along with a new app, to make customers and potential customers aware of features. Shaquille O’Neal (Shaq), the company spokesperson, headlined the campaign. O’Neal, or his likeness, was featured across a mobile app landing page, two national TV commercials, sweepstakes video, social posts, and homepage. The campaign generated 31,814 impressions; 1,212 engagements; 27,470 total sweepstakes entries; 40% of customers actively used the app. It also gains a 4.7 rating in Apple App Store, and 4.8 rating in Google Play.
Credits: Kale Sligh Chauncey Citchens Jessica Moore Joe Chafatelli Mary Rolandelli

Best In-App Campaign: B2B: Crown Lift Truck Mobile Display by Berry Network for Crown Lift Trucks
On behalf of Crown Lift Trucks, Berry Network executed a dynamic mobile display ad program that got the job done. It included an awareness campaigns around forklift services and rentals, which were delivered in-app through banners and full screen ads across a network of top apps. The ads boasted multiple calls-to-action, and were personalizing with local dealer information, and targeted to 9-to-5 workers within a geo-fence surrounding warehouses and distribution centers. No wonder the campaign’s click-through rates were 18% above average.
Credits: Gina Lacey, Digital Media Executive; Susan Bergstresser, Media Strategist, Analytics; Walter Reynolds, Creative Director; Julia Hughes, Digital Media Campaign Manager; Daily Horoscope Astrology Zone by Susan Miller by Susan Miller Omni Media Inc for Astrology Zone®
In partnership with Phunware, astrologer Susan Miller developed the Astrology Zone app to help people find wisdom and direction in the stars. The free download offers short, insightful daily forecasts, while the subscriber app includes Susan’s comprehensive monthly forecasts, along with longer daily forecasts, and other curious content.
Affiliated Agency: Phunware - app developer from Austin, Texas
Credits: Phunware Inc Suzy Elizondo - Creative Director

Best App Download Campaign: Marvel Contest of Champions by Kabam for Kabam
It turns out that Marvel and mobile gaming firm Kabam make a mighty. duo. As a result of a targeted social campaign with Marvel talent in 2018, promotional social posts for Marvel Contest of Champions reached over 26 million impressions across social platforms, and received over 2.5 million social interactions. For social posts that include custom video content, these saw over 4 million views in total. Altogether, the campaign for Marvel Contest of Champions yielded over eight million social impressions.
Affiliated Agency: None
Credits: Gabriel Frizzera - Creative/Art Director, Kabam Gene Campbell - Lead Character Artist, Kabam Nabs Damji - Project Manager, Kabam Callie Jenkins - Sr. Director, Product Marketing, Kabam Vincent Huynh - Manager, Product Marketing, Kabam Ernesto Bravo - Sr. Manager, Social Media, Kabam; Brown Dust by Leadbolt for Neowiz
Neowiz was determined to popularize Brown Dust, its stunningly crafted free role-playing game. To do so, it enlisted Leadbolt to acquire quality Android users across South Korea, who were likely to continue playing the game and make in-app purchases. To achieve retention rates of over 30%, the partners employed a mix of text, banner, interactive video, and interstitial creatives via native placements across sources within Leadbolt’s network. The non-intrusive native ads were designed to fit elegantly into the app environments where they were displayed.
Credits: Ji-Soon Moon, CEO, Neowiz; The General® Insurance App by The General Insurance for The General Insurance
Living up to its “Make Life Easier” mantra, The General launched a new app in July 2018 along with a chance to win $50,000. Entrants could enter the sweepstakes by downloading the app, clicking on the sweepstakes promo, and receive an additional bonus entry by following The General on Facebook, Instagram, and Twitter. It’s no surprise, then, that the auto insurer saw a 50% increase in 30-day unique user sign-ins, along with a 1,250% increase in its Instagram audience.
Credits: Kale Sligh Chauncey Citchens Jessica Moore Joe Chafatelli Mary Rolandelli

Best Use of Smart Speaker App: Westworld: The Maze by 360i for HBO
HBO wanted to gain more viewers for its hit show Westworld by bringing it to life in a game that lets fans inhabit the fictional world and the characters they follow. The brand tapped 360i and together used voice to create The Maze, enabling it on Amazon Alexa-enabled devices. Fans interacted with 36 voice talents, including the main characters. The Maze brought in 1.2 million press impressions. Since launch, the game has earned 14 accolades including Clio Awards and London International.
Affiliated Agency: Lead Creative Agency: 360i
Credits: Chris Spadaccini, Head of Marketing, HBO Sabrina Caluori, SVP, Digital Media & Marketing, HBO Jim Marsh, VP, Digital & Social Media, HBO Tanner Stranksy, Director, Digital & Social Media Content, HBO Katie Lucas, Sr. Manager, Digital & Social Media Content, HBO Allison Waxman, Coordinator, Digital & Social Media Content, HBO Marissa Blanchard, Coordinator, Digital & Social Media Content, HBO Sohyung Kang, Director, Digital Production, HBO Sarah Milik, Digital Producer, HBO Emily Giannusa, Director, Digital & Social Media, HBO Dolly Meckler, Associate Manager, Digital & Social Media, HBO Charlie Weber, Coordinator, Digital & Social Media, HBO Menno Kluin, Chief Creative Officer, 360i Frank Cartagena, Executive Creative Director, 360i Sam Shepherd, Executive Creative Director, 360i Andrew Hunter, Creative Director, 360i Doug Murray, Creative Director, 360i Brian Gartside, Associate Design Director, 360i Sarah Arrington, Junior Art Director, 360i Victor Rivera, Junior Copywriter, 360i Colin Pearsall, Head of Integrated Production, 360i Jonathan Percy, Executive Producer, 360i Anna Morro, Senior Producer, 360i Jose Diaz, Associate Producer, 360i Pete Slife, Editor, 360i Kadeem Dick, Motion Designer, 360i Andrew Zinker, VP, Director Business Affairs, 360i Danielle Calogera, Account Director, 360i Allison Guggenheimer, Account Supervisor, 360i Layne Harris, VP, Head of Innovation Technology, 360i Kilter Films: “Westworld” Production Team Xandra: Voice Production Partner; nēdl by nēdl.com Inc. for nēdl
The nēdl, “as in the haystack” app, turns audio to text, so radio listeners can search live content as easily as they search the web, by keyword, song, and artist. Their mic also converts each word into text, making them searchable as they broadcast. These live podcasts, "nēdlcasts," are indexed in real-time next to premium content from the BBC, MSNBC, CNN, ESPN and other publishers. It’s the only platform that lets users take their audio live on Alexa to 120,000 stations worldwide with one button.
Credits: Ayinde Alakoye, CEO, Co-founder, nēdl Jason Medeiros, CTO, Co-founder, nēdl

Best Use of Geo-Location: MBTA by Thinknear for MBTA
The Massachusetts Bay Transportation Authority wanted to tell late night workers it extended transportation hours, and began a location-based targeting campaign with help from Alipes and Thinknear. Targeted travelers included employees of nearby hospitals, clinics, police stations, fire stations, hotels, airports, transport hubs and all-night retail and QSR location. The campaign achieved an average 0.50% CTR and 6.96% PCCR. The targeted routes experienced gained nearly 2,000 new riders each week during the campaign.
Affiliated Agency: Alipes
Credits: Thinknear: Erin Kimball, Sales Director Allison Reiter, Account Management Colton Whitehead, AdOps Kalpana Sehwani, Client Strategy Alipes: Colin Alsheimer - VP Strategy Nasreen Salem - Account Exec; Aero App by Hilton Software for United States Department of Defense
Aero App, a collaboration between United States Department of Defense and Hilton Software, is used throughout the U.S. Department of Defense, and internationally by foreign partners. The app gives military crews instant access to thousands of electronic charts worldwide, providing data to fly safely anywhere in the world. It can display dynamic vector overlays such as aerial refueling routes and Special Use Airspaces on any map layer. It improves situational awareness with real-time tracking of the vehicle location for safer execution of any mission.
Credits: Hilton Goldstein - CEO and Founder of Hilton Software Bruce Farnham - National Geospatial-Intelligence Agency

Best Mobile Rich Media: Acura RDX by Thinknear for ACURA RDX
In the re-designed RDX, Acura knew it had a winner on its hands. The challenge was to get consumers to experience it first-hand. So, Acura and RPA partnered with Thinknear for an innovative in-app rich media augmented reality campaign that transported users inside the SUV so they could experience the sexy interior features for themselves. Without having to download an app, virtual visitors were invited to customize the interior trim color, explore the numerous high-end innovations via interactive hotspots, and then find the closest dealer.
Affiliated Agency: RPA
Credits: In-App Campaign Best Use of Geo-Location Thinknear: Jeff Brooks, Sales Director Tim Chough, Account Management Colton Whitehead, AdOps Kalpana Sehwani, Client Strategy Director RPA Melissa Andraos, Digital Media Director Cristy Gonzalez, Media Supervisor; nēdl by nēdl.com Inc. for nēdl
A startup named nēdl doesn’t want its real-time audio search engine to get lost in the haystack of app offerings. The app converts audio to text so consumers can search live content via keyword, song, or artist. They can also turn on their own mics to have their words made searchable as they broadcast. These live podcasts -- dubbed “nēdlcasts” -- are unique in that the words are indexed in real-time next to content from such publishers as the BBC, CNN, and ESPN.
Credits: Ayinde Alakoye, Co-founder, CEO, nēdl Jason Medeiros, Co-founder, CTO, nēdl Davi Chavez, Developer, nēdl

Business: Curate by AWeber for AWeber
Long hours at the office in putting it together a cool email marketing campaign. Who needs that? Curate allows young business entrepreneurs to easily compose and send email messages to subscribers directly from a mobile device. Email content can come from websites and blogs, apps like Instagram and Pinterest, with image editing tools like Canva, Over and Adobe Spark. The app also avoids the restraints of social media algorithms in reaching audiences. My message is better than your message. And faster.
Credits: Chris Vasquez, Director of Product, AWeber Meghan Nesta, Mobile Product Manager, AWeber Jermaine Boca, UI Designer, AWeber Mike Stanziano, Mobile Tech Lead, AWeber Bryan Buschmann, Android Engineer, AWeber Chris Wolfe, Mobile Back End Engineer, AWeber Dan Grosso, Operations Engineer, AWeber; MyAuto360 by DigitalWire360 for Tate’s Auto Group
Remember the last time you changed your brake pads, air filters, whatever? Many people don’t remember. But a free new app, MyAuto360, is designed for auto dealerships to increased productivity, better communications, record keeping and predictive analytics. The app frees up auto dealers staffers time -- eliminating the need for out-sourcing call centers, direct mailers and other messaging. In turn customers can manage their services, records, diagnostics and connect directly with dealerships. Drive on.
Affiliated Agency: DigitalWire360, Digital Marketing Agency
Credits: Logan Fetter, Lead UI/UX Engineer, DigitalWire360 Chris Bardsley, Lead Software Architect, DigitalWire360 Kevin Holmes, UI/UX Designer, DigitalWire360 Amy Packard berry, Consumer Experience Director, DigitalWire360 Natalie Maitland, Project Manager, DigitalWire360; COUNTRY Financial Mobile App by COUNTRY Financial for COUNTRY Financial
Where does your insurance policy stands when you need to see it fast? Country Financial wanted more time for its agents by giving its consumers more access to key insurance stuff -- an auto insurance card, payment questions, rep contact information. In the first year, customers download the app over 30,000 times -- where some 191,720 policy details pages were viewed, and, yes 9,856 requests submitted for roadside assistance. Accidents will happen. Good that there is someone there.
Affiliated Agency: Solstice, technololgy and web consulting company.
Credits: Key sponsorship - CEO, SVP Marketing and CIO. Project teams included Developers, Designers, Testers, Product Owners, Project Managers and Scrum Master from COUNTRY Financial and Solstice our external consulting company.

Consumer Magazine/Newspaper App: Bloomberg by Bloomberg Media for Bloomberg Media
Time is money, which is why Bloomberg Media enhanced its app, launching the AI-powered “Bulletin” or things you need to “know right now.” There is also a nifty text-to-audio functionality, making voice central to busy execs. The clean site offers a more streamlined experience, alongside new content verticals, like "Crypto," "Hyperdrive," "Prognosis" and "Equality." If your lifeblood is following the markets, this is deep calling to deep. Last year, it earned a 20% uptick in traffic, while the new audio tool grew 76% since launch.
Affiliated Agency: N/A
Credits: Bloomberg Media; WRAL News by CBC New Media Group LLC for WRAL
Want to grab an audience? Remember this mantra: local, local, local. WRAL, which covers Raleigh-Durham, North Carolina, is the go-to app for weather, sports, entertainment and local/state news. Customized push alerts and daily live streams help promote usage; 100,000 users open the app once a day. There are also 186,000 active monthly users with multiple reasons to like the app, including an interactive traffic map, streaming highways video for the Triangle area and even a vertical slugged “Strange News.”
Credits: John Conway, General Manager, CBC New Media Group; Jason Priebe, Technology Director, CBC New Media Group Jake Seaton, Digital Product Manager, CBC New Media Group; nēdl by nēdl.com Inc. for nēdl
Nēdl, pronounced "needle," is a novel way to discover live radio broadcasts searchable via keywords. Sports, politics, music, tech — it’s your choice. Users are matched with stations that have spoken or played the term in real time. Instant gratification! With 120,000+ live audio streams worldwide, the selections are massive. Or, start nēdlcasting — click the microphone button and air your thoughts live. Create a new conversation or join one. Winner of the NAB Innovation Challenge, nēdl celebrates the power of voice activation.
Credits: Ayinde Alakoye, Co-founder, CEO, nēdl Jason Medeiros, Co-founder, CTO, nēdl Davi Chavez, Developer, nēdl

Education: Course Hero by Course Hero Inc. for Course Hero
Needing that little extra boost in high school, college of other courses? New improvements to Course Hero, an online learning library of over 25 million course-specific study resources, may be the right tool. The app includes practice problems, study guides, videos, on many subjects: economics, literature, biology, history, accounting and psychology, to name a few. Course Hero is a “complement” to classroom learning. Others agree: 40% in growth on Android devices, more than 80% in Apple iOS. Study higher.
Credits: Andrew Grauer, CEO Gregor Carrigan, CTO Nick Zakula, Director of Product Shawn Jolly, Product Manager Ian Carrigan, Staff Software Engineer Lauren Falzarano, Senior Software Engineer Saraswathi Thanu, Software Engineer; Color Quest by Stayhealthy, Inc. for Stayhealthy, Inc.
Color Quest: An ARt Adventure is unique in its use of augmented reality to successfully address the epidemic of childhood obesity. Characters including fruits, vegetables and bodily organs are colored, then activated to entertain, educate and spur curiosity. Coloring a cartoon heart launches visual/audio prompts with facts about its workings. Through AR, all characters come to life in colors the child selects and can be shared as an image or video through social media. This exploration of wholesome eating can lead to life-long, healthy habits.
Credits: Anthony Madden Senior AR Engineer Stayhealthy Moha Elahwal UX/UI Designer Stayhealthy Michael Greenwald Full Stack Engineer Stayhealthy David Andrade Co-Founder/Director Theory Studios Ziggy Kormandel President Stayhealthy Colin Hill CSO/COO Stayhealthy Vicky Gyorffy Product Manager Stayhealthy Kevin Stein EVP Stayhealthy; WURRLYedu by WURRLYedu for NA
Music education doesn’t get all that much respect at a young age, according WURRLYedu. But it believes its app can move that along -- one that contains thousands of popular songs across multiple genres, as well as “culturally” relevant lesson plans and other tools. There's recording, one touch audio/video filters, and collaboration and ear training games to develop general comprehension skills. This app complements a lesson plan portal for teachers, and a learning management system. Music to our ears.
Credits: Vision: Nadine Levitt (Founder / CEO) Technical: Joshua Bauer Curriculum: Neil Newton, PHD Operations: Trey Marucci

Entertainment/Sports: TCS New York City Marathon App by Tata Consultancy Services for N/A
For the big New York City Marathon -- where runners come from all over -- there is need for big data. Each runner --more than 52,000 in total -- has their own dashboard page, which includes live tracking, links to create a “spectator guide, ‘cheer cards’, viewing of race-day photos. Users can follow and track their favorite runners. The app was downloaded a record 437,609 times in 2018, ranked one number free sports app on iTunes. Such as a good running partner!
Affiliated Agency: N/A
Credits: Mrs. Gowri Prabhu, Project Manager, TCS Ms. Vishakha Shete, IOS Developer, TCS Ms. Aishwarya Iyer, Android Developer, TCS Ms. Latika Shirke, CMS Developer, TCS Ms. Tanya Kumar, CMS Developer, TCS Mr. Pranav Acharya, Server Developer, TCS Mr. Salman Shaikh, QA Engineer, TCS Mr. Pradeep Sabat, QA Engineer, TCS Mr. Dinesh Naik, AWS Administrator, TCS Mr. Arvind Kadu, Delivery Manager for TCS Interactive Mobility Sports Team Mr. Sudeep Nair, Delivery Partner, TCS Interactive; TV Time by TV Time for NA
Where is the next airing on my favorite show? And where exactly? Netflix, NBC, DirecTV, some website? TV Time's tracks 12 billion episodes across 65,000 television programs on more than 350 platforms. Users can track shows across any global broadcast, cable or OTT platform, and find recommendations. Some 12 million registered users, and more than a million daily users across more than 200 countries. Overwhelmed by too much TV? This app should cover things.
Credits: Jason Weiss (COO) TV Time Parker Lowrey (VP, Data and Technology) TV Time Sam Phomsopha, (Sr. Director, Engineering) TV Time; nēdl by nēdl.com Inc. for nēdl
What did that person on the radio say? Maybe he’ll say it again. The app nēdl (as in a haystack) converts audio to text so radio listeners can search live content. Also it turns on users own mic so words of can converted to text and made searchable as they broadcast. Live podcasts? Company calls them "nēdlcasts." Better still nēdl users can go live on Alexa. Users words can appear alongside content from over 120,000 stations worldwide -- and live. My words are your words.
Credits: Ayinde Alakoye, CEO, Co-founder, nēdl Jason Medeiros, CTO, Co-founder, nēdl

Family/Parenting: Sir Dapp! Game Show by Crystal Tree Group for Sir Dapp!
Kids today! Actually, kids today are lucky to have games like this one to learn from. Here, a game show guides children through life skills, where they consider situations and choose the most polite or sensible answer. The app challenges kids to think about actions and consequences, two of the most crucial elements in civility. Additionally, it makes for great conversation between parent and child. The music adds the important element of fun, engaging each child.
Affiliated Agency: Night & Day Studios (now Lightseed), and Miami Beach Recording Studios
Credits: Crystal Tree Group: Jeanne Marie Tidwell - Creator/CEO Kyle Tidwell - Chief Operations Officer Steven Tidwell - Technical Operations Officer Night & Day Studios: Nat Sims - Founder & CEO Brianne Baker - Creative Director; Let's Read by 4x4 Studios for Let's Read app
Face it, kiddies love tech. So as we bemoan their screen time, let's hear it for an app that personalizes it with stories "read to" kids from the people they love most, their families. Let's Read makes it easy for family members and friends to make engaging video/audio recordings that are synched to illustrations and text in picture books. If there must be screen time, at least it can be made healthier. Cheers to the app's creators -- and to Grandma!
Credits: Chris Barnes, CEO, Lead Developer Ava Barnes, Co-founder Woody Evans, COO Steve Floyd, VP Development Graeme Nelson, Creative Director Arjun Chib, Developer Stephen Harman, Developer Ian Purvis, Developer; Healthy Pregnancy Mobile App by UnitedHealthcare for UnitedHealthcare
UnitedHealthcare has come up with a full-time network of support for expectant mothers that works so well, it is contributing to an 18% C-section rate, lower than the federal target of 23.9%! Not only that but the program and app helped prevent neonatal intensive care and antepartum admissions and a reduction in other delivery and newborn-related costs. The app has closed gaps in care by providing access to nurses who use the mother’s medical history to inform support. Oh, baby!
Credits: Dr. Janice Huckaby, regional chief medical officer, UnitedHealthcare Trevor Porath, vice president, UnitedHealthcare Meena Pinnamaneni, director, UnitedHealthcare

Finance: Clarity Money by Clarity Money (affiliated with Marcus by Goldman Sachs) for Brand
Building a complete personal financial picture is difficult. The Clarity Money app focuses on linking financial accounts, as well as displaying spending patterns, recurring bills. It also helps identify and cancel unwanted subscriptions. Here’s the good part: Users can earn 2.25% on their savings -- a rate that is four times the national average. That has helped it pull in over 2 million users registered since its launch. The brand theme line makes sense: Champion of Your Money. Take that to the bank!
Affiliated Agency: N/A
Credits: Adam Dell, Founder and CEO, Clarity Money Matt Jacobs, VP of Engineering, Co Founder, Clarity Money, Vishal Srivastava, VP of Data Science, Clarity Money; Maxivu by Maxivu LLC for Maxivu
Over 84 million Americans have three or more reward cards. But those cards can be a messy affair for many -- especially when it comes to points, location use, and expiration. But Americans are now usually not aware cards providing maximum rewards/cashback. Over $2.4 billion per year is estimated to be lost in customer savings. Users of Maxivu can be even more efficient when it comes to navigation tools/screens just as “Rewards at Nearby” businesses. That’s a nice reward.
Credits: Vivek Bansal - Partner Sumedha Arya - Partner; Ollo Credit Card by Fair Square Financial for Ollo Credit Card
All credit card information in one quick view? Ollo gives users a secure place for account balances, recent transactions, and accessing view free FICO scores, among other tools. But more importantly it can do it quickly. The ‘Glance’ screen offers users a sneak peak of their account details before login. And when logging in Touch ID and Face ID makes for speedy in-depth access. It also offers card products to provide consumers who have near-prime credit. Check, check, and check it out.
Affiliated Agency: The Archer Group
Credits: Fair Square Financial Florian Egg-Krings Chief Marketing Officer Christina Ruggieri Director, Digital Experiences The Archer Group: Michael Mayton Executive Creative Director Brian Alexandrowicz Senior User Experience Designer Sara Mans User Experience Director Taylor Crawford Account Director Jennifer Spofford Chief Strategy Officer

Games: Action/Arcade/Sports: Sir Dapp! Game Show by Crystal Tree Group for Sir Dapp!
Teach young kids 5-8 year olds considerate, polite, or sensible responses for today's growing demanding life. A dancing, Schnauzer-- Sir Dapp Von Clapp -- helps foster empathy, kindness, and respect for themselves and others. Categories challenge children to think about actions and consequences. For example: “Henry Ford gave all his friends a ride in his Model T Car. Rude or Polite?” The app even has commercials -- faux product advertising -- for fun. And really that’s the most polite way to deliver those messages.
Affiliated Agency: Night & Day Studios (now Lightseed), and Miami Beach Recording Studios
Credits: Crystal Tree Group: Jeanne Marie Tidwell - Creator/CEO Kyle Tidwell - Chief Operations Officer Steven Tidwell - Technical Operations Officer Night & Day Studios: Nat Sims - Founder & CEO Brianne Baker - Creative Director; Marvel Contest of Champions by Kabam for Kabam
Need more heroes, and perhaps even villains? What about 140 of them? Marvel’s Contest of Champions game offer this in a big wide app. The five year old game has players fighting in noted locations. Take the likes Captain America, Spider-Man and Thor -- and other noted figures from TV shows and movies -- to build one’s big team. How big? Over 170 million installs to date, 1.2 million to 1.8 million average daily users -- pulling in $1 billion in revenue since 2014.
Affiliated Agency: None
Credits: Gabriel Frizzera - Creative/Art Director, Kabam Gene Campbell - Lead Character Artist, Kabam Nabs Damji - Project Manager, Kabam Callie Jenkins - Sr. Director, Product Marketing, Kabam Vincent Huynh - Manager, Product Marketing, Kabam Ernesto Bravo - Sr. Manager, Social Media, Kabam

Health & Fitness: Cancer.Net Mobile by American Society of Clinical Oncology for Cancer.Net
When one is diagnosed with cancer, the first thing she wants is information. With this app, that information and more is at hand. With over 120 types of cancer, treatments, costs and managing side effects, the app helps people log medications and track symptoms they can share with their healthcare professional. The interface is easy to navigate, another plus when medical issues place a burden on one. The best part? It's free!
Credits: Brendan Kelly Director - Cancer.Net Operations and Outreach American Society of Clinical Oncology; Paloma: Period Tracker & Diary by Apalon, Mosaic Group for Apalon, Mosaic Group
What a concept! Women can track their periods and fertile days with this unique app. Not only is it useful for people trying to conceive, it wouldn't hurt as a pregnancy-avoidance gadget either. The interface is super cool, from the avatars to the emotions available to protected sex (umbrella) or unprotected sex (closed brolly). The graphs are simple and clear, making it super useful for women to analyze cycles and spot trends. Bloody good!
Affiliated Agency: N/A
Credits: Apalon, Mosaic Group; OMFIT by OMFIT LLC. for OMFIT
I almost hate this, it's so good. What excuse could one have not to stay in shape with this easy-to-use app offering tons of classes in everything from yoga to kettlebell! To top it off, over 100 music genres feed the excitement of working out. What's more, you can beam classes to your TV or computer for the at-home experience. Or you can take it along to the gym for a personal training session. The music changes so each workout is unique. Nice!
Credits: Scott Blum CEO Madisyn Taylor Editor in Chief

Home/Garden/Interior Design/Lifestyle: The Wing by Prolific Interactive for The Wing
The social networking app capitalizes on The Wing’s mission: advancing women through a community network of work and spaces designed for them. The digital experience maximizes that effort, letting members connect, build profiles and RSVP to events. Since the app’s debut, over 60% of members have spent significant time on it. Event attendance is up — with a 36% lift in conversions. The app’s clean design, coupled with a clear goal, has enhanced The Wing’s ethos.
Affiliated Agency: The Hanger
Credits: Lina Dorkman, Product Manager, The Wing Jamie Roth, Senior Product Manager, Prolific Interactive Khanh Pham, Product Manager, Prolific Interactive Pawel Piekarski, Senior Designer, Prolific Interactive Vika Nova, Senior Product Designer, Prolific Interactive Priya Patel, Designer, Prolific Interactive Jonathan Samudio, iOS Engineer, Prolific Interactive Luna An, iOS Engineer, Prolific Interactive Ruchi Jain, Senior iOS Engineer, Prolific Interactive Jhantelle Belleza, iOS Engineer, Prolific Interactive David Rynn, iOS Engineer, Prolific Interactive Paul Jones, Senior iOS Engineer, Prolific Interactive Pamela Glass, UX Designer, Prolific Interactive Lisa Siegel, QA manager, Prolific Interactive Peter Siegmann, DevOps, Prolific Interactive; Made by We by Prolific Interactive for The We Company
Talk about immediacy. Made By We, located in Manhattan’s Flatiron District, is an on-demand workspace, Monday through Sunday. It allows pay-per seating for freelancers or business on a walk-in basis, no membership required. A kiosk app helps users zip through the check-in/out process. Be it a space to work, conference room, impromptu meeting or events, Made By We’s app books your reservation, handles all payments and promotes its marketing site in a flash.
Credits: Julie Rice, Partner, The We Company Meg Duesterdick, Senior Product Manager, The We Company Tom Clark, Principal Engineer, The We Company Mike Domingo, Director of Product Management, Prolific Interactive Jamie Roth, Senior Product Manager, Prolific Interactive James Won, Product Manager, Prolific Interactive Joe Minkiewicz, Lead Design Technologist, Prolific Interactive Eric Weber, CXO, Prolific Interactive Grace Tuttle, Senior UX Researcher, Prolific Interactive Analia Ibargoyen, Associate Director of Design, Prolific Interactive Sarah Schwartz, Product Designer, Prolific Interactive Virakri Jinangkul, Senior Design Technologist, Prolific Interactive Chris Meyers, Design Lead, Prolific Interactive Tania Kattus, Product Manager, Prolific Interactive Amanda Skinner, Product Manager, Prolific Interactive Amanda Valladares, Senior Product Designer, Prolific Interactive Mike Rembach, Product Designer, Prolific Interactive Sean Smith, Senior Backedn Engineer, Prolific Interactive Paul Miard, Engineering Manager, Prolific Interactive Tariq Ramlall, Backend Engineer, Prolific Interactive Ben Schachter, Frontend Engineer, Prolific Interactive Luna An, iOS Engineer, Prolific Interactive Lloyd Sykes, iOS Engineer, Prolific Interactive Jhantelle Belleza, iOS Engineer, Prolific Interactive Marcela Laverde, User Researcher, Prolific Interactive

Medical: GD e-Bridge by General Devices (GD) for General Devices (GD)
Quick response from emergency services for stroke, trauma, and other media issues are the key for mobile EMS apps. General Devices GD e-Bridge Mobile Telemedicine tool provides streamline efforts for notification, communication, documentation, and mobile telemedicine solutions for any device or operating system. App allows access to vitals and telemetry sharing, live video, ETA tracking, forms, chat, and other time-stamped multimedia. General Devices products are installed in over 500 hospitals, covering more than 18,000 patient lives daily. Saving the day -- in real time.
Credits: Curt Bashford, CEO, General Devices (GD); Sharecare for iOS & Android by Sharecare for Sharecare
Picture your total health and medical efforts and readings in one spot. Sharecare’s RealAge Program to offer up suggestions via tracking changes in weight, sleep, stress, fitness, diet, blood pressure, medications, among other areas. Taking a clinically validated RealAge test users can learn a body’s actual age, compared to their calendar age. Sharecare app also allows one to get activity directly from your phone via Apple’s Health app. Users can also budget and plan one’s financial health and wellness.
Credits: The Sharecare Team

Productivity: Dashlane by Dashlane for Dashlane
Dashlane is known for digital security and uses that knowledge in its app to take the pain out of having to remember numbers of passwords. What’s more, it is currently the only app that offers the first all-in-one solution for online risk prevention, identity monitoring, and identity restoration. Today, Dashlane helps streamline and secure digital identity via its new features such as the Identity Dashboard, which provides a complete picture of a person's online security and clear actionable steps to improve it.
Affiliated Agency: N/A
Credits: Emmanuel Schalit, CEO Alexis Fogel, Co-Founder Jean Guillou, Co-Founder & Software Architect Guillaume Maron, Co-Founder & VP Engineering Bernard Liautaud, Co-Founder; Woven Calendar by Woven Software, Inc for Woven Software, Inc
We have grown accustomed to using digital calendars in our daily activities - they’ve become a core part of our modern lives. But the software hasn't changed much in years. Woven is an intelligent kind of calendar that uses AI and a unique graph engine, featuring an innovative "modular UI," smart templates, event sharing & scheduling links, powerful mapping features. It even lets various parties collaborate on availability sharing, and connect email threads and documents to add context to each meeting.
Credits: Tim Campos, Co-founder and CEO Burc Arpat, Co-founder and CTO Bob Ryskamp, Designer Yixi Zhang, Engineer My Tran, Engineer Daren Chow, Engineer Muhieddine El Kaissi, Engineer Davis Barber, Engineer Kane Elfman, Engineer Vlad Kluev, Engineer; Collect by WeTransfer by WeTransfer for WeTransfer
The newly launched Collect by WeTransfer presents a fun new way users to visualize ideas together. The app lets multiple people add all forms of content (photos, videos, articles, notes, songs, and links) from various apps to one location. Some of the tools include an editorial platform called WePresent and WeTransfer.com - a platform for sending large files. Currently, the app boasts some 45 million users globally.
Credits: Bastiaan Terhorst, CPO Samuel Beek, Product Manager

Retail: Matchmaker by Cars.com for Matchmaker
Buying cars is like dating. Explore much before committing long term. But all that comes with a lot of disappointment. Cars buying can yield similar results. Cars.com app offers up some big data to help-- 5 million car listings and 6 million reviews, targeting 70% of shoppers who haven’t yet decided on a make and model. AI aided app uses “sentiment analysis”, covering 15 different criteria. The updated app scored big high ratings on iTunes and Google Play. Second dates are easy.
Credits: All Cars.com employees Mobile Nicole Maynard, Director Product Design Patrick Obrien, Senior Product Manager Leena Ansari, Product Designer Mike Costa, Manager Lee Page, Senior Software Engineer Doug VonMoser, Software Engineer Dennis Sherman, Manager Kyle Dieruf, Software Engineer Kevin Sloan, Software Engineer Neil Burchfield, Senior Software Engineer Tony Simone, Senior Software Engineer Responsive Kristen Johansen, Product Manager Lisa Reinwald, Senior Product Designer Barb August, Senior Product Designer Data Naveen Gaikwad, Manager Harisha Maganti, Senior Software Engineer Bryan McTague, Data Analyst Danny Kim, Senior Data Analyst Kiran Vajja, Senior Software Engineer Leni Thomas, Senior Software Engineer Joao Moreira, Data Scientist Sherry Wang, Data Scientist Sanjay Dasari, Data Scientist Addhyan Pandey, Senior Manager; Overstock Mobile App by Overstock.com, Inc. for Overstock.com
Furniture for home can be a wild card game -- with lots of jokers. OverStock’s app allows for 3D viewing of products in people’s homes living spaces. Consumers can earn points through a deal known as the “Lott’O”, allowing users to earn deals on products. Every app user receives personalized product recommendations and notifications based on their shopping patterns and history. Overstock’s app has seen monthly active user base rise 50%. Get in the picture with your couch.
Credits: All employees work for Overstock: • Samantha Naraharisetti – Product Manager, Mobile Apps • Steve Peterson – Development Manager • Jon Thomas – Senior Data Analyst • Nate Greenwall – Senior UX Product Designer • David Bean – Senior Software Tester, Android • Jon Martin – Software Engineer, Android • Mike Felix – Software Engineer, Android • Artem Fedorychak – Senior Software Developer, Android • Justin Veach – Software Developer, iOS • Donovan Wilbur – Software Developer, iOS • Swapnil Raut – Software Developer, iOS • Ryan Colborne – Software Developer in Test, iOS • Peter Huang - Senior Software Developer, iOS; Hibbett Sports by Prolific Interactive for Hibbett Sports
Moving a mid-size sports apparel and footwear retailer from brick and mortar operation into full time e-commerce mode isn’t about sprinting to the finish line. You need to focus on your key strengths. For Hibbett Sports, which operates 1,000 stores small and mid-sized markets, the key was its raffles for new exclusive sneaker releases. The raffle is now available online with users choosing up to three locations, with quick notifications of raffle results. Your favorite kicks here.
Credits: Bill Quinn, VP of Digital Commerce, Hibbett Sporting Goods Ryan Besterwitch, Senior Product Manager, Hibbett Sporting Goods Michael Domingo, Director of Product Management, Prolific Interactive Aaron Batchelder, Product Manager, Prolific Interactive Alex Weiss, Product Manager, Prolific Interactive Tania Kattus, Product Manager, Prolific Interactive DeAnna Azzolini, Designer, Prolific Interactive Mike Rembach, Designer, Prolific Interactive Sarah Schwartz, Designer, Prolific Interactive Sylvia Kim, Designer, Prolific Interactive Tate Chow, Designer, Prolific Interactive Caleb Thill, Full Stack Engineer, Prolific Interactive Dominic Ancrum, iOS Engineer, Prolific Interactive Ellington Kirby, Android Engineer, Prolific Interactive Harlan Kellaway, Engineering Manager, Prolific Interactive Htin Linn, Senior iOS Engineer, Prolific Interactive Luna An, iOS Developer, Prolific Interactive Nat Panchee, Android Engineer, Prolific Interactive Nick Olinger, Senior Backend Engineer, Prolific Interactive Quentin Colle, Senior Android Engineer, Prolific Interactive Thibault Klein Lead Mobile Engineer, Prolific Interactive Lee Pollard, iOS Engineer, Prolific Interactive Sean Smith, Lead Backend Engineer, Prolific Interactive Quentin Ribierre, Backend Engineer, Prolific Interactive Peter Siegmann, DevOps, Prolific Interactive

Social Sharing: Popshot by Alkymia SAS for Popshot
Popshot is a social browser that helps users explore, store and share content by creating interactive screenshots. Users can now set up conditions for a screenshot before they take it. They can select the file format, chose to save the whole screen or a particular area, include the URL and share the screenshot, allowing recipients to go live on the same content with a single touch on Popshots. Enrichments also include text, doodle and videos, bringing browsing, socializing and content management together at one place.
Credits: Marc Miance: Company CEO Anish Mulani: India Director; nēdl by nēdl.com Inc. for nēdl
nēdl is converts audio to text, making it searchable by keywords. The app makes it extremely easy to find the newest songs or get updated on the latest breaking news. Currently, nēdl is the only platform that lets users go live on Alexa with one button from the app. What’s more, Nēdlcasts, the app’s special feature, indexes words in real-time. Users can also start your own live stream that’s searchable by others on the platform as each word is converted to text.
Credits: Ayinde Alakoye, Co-founder, CEO, nēdl Jason Medeiros, Co-founder, CTO, nēdl Davi Chavez, Developer, nēdl

Travel & Tourism: Alamo Rent A Car by Isobar US for Alamo
Forget the “Seinfeld” send-up of rental cars. With the boast users can “find a quality car at great value.” The Alamo app makes it easy to rent a car with a seamless customer experience. Drivers can book on the go, augmented by the app’s logical flow that makes reservations a snap. Find the car — and price — that works best for you. Say goodbye to counter agents and lines; it is pedal to the metal.
Credits: All Isobar: Leadership John Krammes, Vice President Rudy Loo, Engagement Director Monty Cagwin, Creative Director George Stuart, Technology Director Brian Fegan, Technology Director Nok Arrenu, QA Director Management / Functional Jeffrey Hoyt, Project Manager Dave Espinoza, Business Architect Matthew Fiorito, Functional Lead Brock Fotis, Senior Functional Analyst CRUX Irene Brown, Senior User Experience Designer Steph Wulz, Art Director Mary Primeau, Senior Visual Designer Kurtis Quigley, Senior Visual Designer Caite Schultz, Senior Visual Designer Development Egor Vorotnikov, Mobile Architect Jason Griebeler, Back-End Architect Bruno Campos, Lead Mobile Developer Creon Creonopoulos, Lead Mobile Developer Alisson Selistre, Senior Mobile Developer Rahul Puri, Senior Mobile Developer Tainara Specht, Mobile Developer Thomas Miller, Senior Interactive Developer Nazareno Medina, Lead Back-End Developer Fabio Beltrao, Lead Back-End Developer Alex Alvizo, Senior Back-End Developer Wenjiao Zhou, Senior Back-End Developer Douglas Agliardi, Senior Back-End Developer Jeevan Bodolla, Senior Test Automation Developer QA Haiyun Park, Senior QA Analyst Nikita Saple, QA Analyst Analytics Matt Sussman, Optimization Director Olena Nadtochiy, Insights Lead; Aero App by Hilton Software for United States Department of Defense
Utilized by the Department of Defense and our foreign partners, the sleek Aero, an advanced mobile software app, is one of the primary data decimation vehicles used for military aviation. It provides military crews with key information to fly the globe safely. Ariel refueling routes, real-time tracking and special-use air space, among other features, are a touch away. The sophisticated state-of-the-art tech helps lower emissions and fuel consumption, while ensuring successful missions.
Credits: Hilton Goldstein - CEO and Founder of Hilton Software Bruce Farnham - National Geospatial-Intelligence Agency

VR/AR App: Burpee Museum by Trekk for Burpee Museum of Natural History
Burpee Museum of Natural History brings its collections to life thanks to augmented reality! Now, Burpee’s historical and natural artifacts such as a beaver skull, a Tyrannosaurus claw, and a kachina doll are accessible from anywhere. Users are invited to interact with fossils, rotate, examine, study them at scale, snap a photo, and event share it! In addition, virtual explorations are also offered within the walls of the Burpee Museum, using marker-based AR experiences.
Credits: Michael Wilson — Creative Director, Trekk Alison Weust — Graphic Designer, Trekk J. Justin Davis — Lead Developer, Trekk Michael Murphy — Technical Developer, Trekk; Sharecare VR by Sharecare for Sharecare
Sharecare VR offers exceptionally detailed and well-animated simulation software that showcases the human body in VR. It allows anyone to easily navigate and explore how a human body works through an anatomically accurate, fully immersive 3D model of organs and their natural functions. By showcasing physiology in various states, the software helps users understand direct effects and consequences of failing to take control of their health or, on the contrary, positive affects on the body as a result of undergoing medical treatment.
Credits: The Sharecare Team

Weather: WeatherBug by xAD, Inc (d/b/a WeatherBug) for Brand
WeatherBug offers hyperlocal and live weather data to users. Among other features, the app offers an AI-powered "air quality" assessment that offers information about pollution and other conditions that could affect health. The app also offers a "Live Lightning Map," which shows minute-by-minute, mile-by-mile lightning strikes. A "Storm tracker" allows users to see current storms in their areas, and the hourly forecast offers predictions for up to 16 hours.
Credits: Eddie Dingels, General Manager Rob Umberger, Director of Engineering Mike Brooks, SVP of Revenue Greg Long, Sr Manager IT Services Bob Smith, Manager, Planning & Analysis Sarah Main, Director of Product; WRAL Weather by CBC New Media Group LLC for WRAL
The newly launched WRAL Weather app is powered by a team of expert meteorologists that deliver weather updates around-the-clock direct to their phone or tablet. Some of the app’s in-demand features include current conditions, hourly forecast, 7-day outlook, iControl interactive radar, video forecasts, and customizable critical weather alerts. The app now boasts some 20 million screen views a month.
Credits: John Conway, General Manager, CBC New Media Group; Jason Priebe, Technology Director, CBC New Media Group Jake Seaton, Digital Product Manager, CBC New Media Group Ian Welsh, Software Developer, CBC New Media Group Laura Worthington, Marketing Manager, CBC New Media Group

Wildcard: Branch by Branch for Branch
Branch is a mobile-first technology that provides schedule and financial flexibility for hourly employees, who comprise nearly two-thirds of the US workforce. The app works with enterprises. The platform allows hourly workers to view their schedules, pick up open shifts, swap hours with coworkers, and get direct access to their earnings from their mobile devices. It also provides a communication tool for sharing news and updates and communicate with one another via direct messages and group chats.
Credits: Branch; PULLL by Rightpoint for Pelotonia
PULLL is a fundraising app that allows users to generate funds for cancer research through exercise (cycling, running, walking). It is powered by Pelotonia, an organization that conducts life-saving cancer research and fundraising. In less than a year since it’s launch, PULLL has amasses over 43 years worth of timed workouts and covered nearly 3 million miles with GPS-tracked exercise activities, generating over half a million dollars for cancer research, as well as boosting peer-to-peer donations.
Credits: Andy Watson, Sr Product Manager, Rightpoint Arjun Vekariya, Sr Android Developer, Rightpoint Ben Johnson, VP Mobile and Emerging Technology, Rightpoint Connor Neville, Senior iOS Developer, RIghtpoint Dave Iverson, Sr Software Developer, Rightpoint Jason Cimino, Mobile and Emerging Tech Solutions, Rightpoint Jeremiah Atwood, Web Platform Lead, Rightpoint Jonathan Cole, Software Developer, Rightpoint Jonathan Duran, Lead Developer, Rightpoint Jonathan Green, Sr Group Experience Director, Rightpoint Josh Wilson, VP Product Management, Rightpoint Kelly Martin, Account Director, Rightpoint Meghan Hurlburt, Software Engineer, RIghtpoint Joe Apgar, VP Strategy and Operations, Pelotonia Josh Sims, Sr Consultant, Pelotonia Michael Newman, Developer, PULLL Miguel Perez, Chief Operating Officer, Pelotonia Wes Sims, Head of Product, PULLL Simone Attles, Marketing Manager, Pelotonia Doug Ulman, President and CEO, Pelotonia; Jackpocket by Jackpocket for Jackpocket
Untill recently, there hadn’t been a practical way to play the lottery on phones. Luckily, Jackpocket made that possible! The app lets users play official lottery games such as Powerball and Mega Millions on their smartphones. Players can now order official lottery tickets from state-licensed retailers through Jackpocket, team up in lottery pools, check results and jackpot in real time, get automatic alerts when they win, and more. Plus, there’s no such risk as losing a lotto ticket anymore.
Credits: Jackpocket: Co-founder & CTO Leo Shemesh Co-founder & Sr. Mobile Developer Matt Silber Creative Director Tom Murray Graphic Designer Cindy Shen Motion Graphics Designer Karolina Wnorowska

2018 Finalists

Appy Awards