Get insights into CPG marketing in 2024 with AdMedia
Learn about the surge in digital ad spend projections and trends across channels, including D2C strategies and targeted marketing. Revisit the role of AI in inventory management and personalized marketing. Check out organic pull strategies, emphasizing content creation, direct engagement, and loyalty programs. Despite challenges like Google's delayed cookie phase-out, identify opportunities for brands to stay agile and relevant in the evolving digital landscape.
Leo cofounded Perform Media in 2017 with the vision of bringing transparency and control to advertising across the Yahoo Bing Search Partner Network. Prior to Perform Media, he accumulated over 20 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo. When he’s not in the office you can find him collecting whiskey or spending time with his wife and daughters.
Jeff joined the Perform Media team as Industry Lead, CPG, focusing on building vertical-specific partnerships and solutions for our advertisers. Jeff brings a 23+ year career across data,analytics, media, consumer promotion, and commerce marketing with roles at IRI, Valassis,Quotient, Skai, and InMobi. His CPG career began at Michigan State University where he studied Food Industry Management and he is currently based in Austin, Texas.
Moments That Matter
Perform Media's CPG solutions ensure that brands meet consumers in the moments that matter most. Advertisers experiencing unprecedented challenges such as privacy concerns, market saturation, and brand safety need a marketing channel they can trust to provide incrementality outside of retail networks. Perform Media’s contextual engine, built on 15 years of machine learning, seamlessly identifies consumers’ meaningful moments and integrates contextual ads into trusted publishing environments they already visit to amplify brand visibility and drive conversions. Join us to learn how to activate where precision meets engagement.
Future Today - Build a Better CTV Partner
In the CTV world of fragmentation and walled gardens, brands and agencies need to look towards working publisher direct to reach their desired audience in a Brand Safe environment. As a minority owned, Independent Publisher of hundreds of owned and operated CTV channels, Future Today can provide a controlled environment and incremental reach to deliver any desired audience. With dedicated DE&I audiences and IRIS TV integration Future Today has Entertainment for Everyone, and by partnering with us, we can be Better Together.
Prior to GroundTruth, Steve has worked with all types of media formats throughout his 25-year career in the advertising industry from Sports Marketing to Publishing.
How to Drive More Sales & Incremental Growth
ROAS is a crucial piece of any growth strategy for CPG brands. In this session, we’ll dive into tried-and-true strategies that connect brands with the right audiences on the right screens along the path to purchase. We’ll also highlight the power of partnering with a vendor who can not only track digital metrics like awareness and engagement but can measure the impact of your marketing directly on real business results, such as in-store on online visits and sales.
With a spotlight on PepsiCo’s Yachak brand success story, we’ll share how relevant targeting across multiple channels can work together to boost visits and incremental sales.
Ian started in Sports Marketing as Director of Marketing for the Houston Astros' Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy.
Ian's contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar's digital presence. As Lamar's VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian's unique ties in Lamar's IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH's core.
He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more.
From Screen to Sale: The DOOH Advantage for CPG Marketers
Join Ian Dallimore, VP of Digital Growth at Lamar Advertising, on the transformative power of DOOH advertising for CPG marketers. By seamlessly merging data-driven precision with creative strategy, DOOH presents marketers with an unmatched opportunity to connect with consumers throughout their shopping journey. From sparking initial awareness to final purchase, Ian will illustrate how DOOH's versatility across various touchpoints enhances brand visibility and shapes consumer behavior.
Leveraging AI and Machine Learning to Elevate Ad Creative
Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo for a discussion on adopting AI to maximize the impact of creative to thrive in this new landscape of advertising.