At Journey's End - Engagement in a Hyper-Connected World
Presenter: Nick Worth, CMO, Selligent
Nick Worth has more than two decades of experience as a marketing and strategy leader in the US and Europe. Nick joined the Selligent Executive Advisory Board in 2013, and became company’s first Chief Marketing Officer a year later. In this position, he architects global go-to-market activities. Nick began his career in market research and then moved to a global management consultancy, where he specialized in B2B marketing. Forsaking massive PowerPoint decks for entrepreneurship, Nick’s next role was as a founder and President of Schematic, an interactive agency that grew from three people in a Santa Monica coffee shop to $100mm leader in digital marketing and multi-platform services design during his tenure. Schematic was acquired by WPP in 2007, and was the largest agency merged into POSSIBLE, WPP’s flagship digital agency.
Cross Channel Marketing - Hype Machine or the Future?
Many, many companies have been touting the dawn of the age of multi-channel marketing. However, few real-world results are available for brands to emulate. Is this a case of a “Hype Machine” run amok or a true calling for the future of marketing?
Bob Frady, CMO of Maropost - the Premium Sponsor of the Cross Channel Summit - will take a look at both brand and vendor side challenges in making multi–channel marketing a reality. He’ll talk about real-world issues he’s seen as a brand marketer at Live Nation, Expedia and Zeeto, as well as the vendor-side viewpoint from Maropost. 
Presenter: Bob Frady, CMO, Maropost
Bob Frady is the Chief Marketing Officer of Maropost, a leading global provider of on-demand digital marketing solutions. The Maropost system transforms the complex process behind successful email and other digital marketing channels into a manageable process, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.
Prior to joining Maropost in the CMO role, Bob was VP of Monetization for Zeeto.io in San Diego, CA. At Zeeto, Bob had primary responsibility for Zeeto’s near 3 billion piece email program, overseeing a 10x increase in revenue during his tenure.
Prior to Zeeto, Bob had leadership positions at Expedia - where we oversaw global email communications - and Live Nation, where he built the email infrastructure that generated more than 15,000 unique campaigns per year.
Bob has been a featured speaker on digital and email marketing at a number of conferences, including the DMA, EEC, Email Insider and Smarter Data Conference in New Zealand.
5 Steps to Achieving Cross Channel Marketing Success
Marketers know they have to implement a true cross-channel marketing strategy if they are to survive and even thrive in today’s competitive consumer-driven world. However, only 32% of surveyed companies believe they have reached the true customer engagement nirvana. Yes Lifecycle Marketing will share the five steps they follow to help their clients generate higher incremental marketing ROI and improved growth via an integrated cross-channel marketing strategy. This unrivaled approach incorporates a deep dive into the data to establish the foundation for building successful long-term customer engagement strategies.
Hint: it’s about visualizing the finish line before the race begins…
Presenter: Daniel Nasharr, VP, Sales, Yes Lifecycle Marketing
Daniel serves as a Vice President of Sales for Yes Lifecycle Marketing. He is a twenty year veteran in the direct marketing industry. He is responsible for identifying new retail business relationships, developing strategic solutions for increasing retail profit and productivity and initiating multi-channel marketing strategies to increase customer centricity. He has earned the privilege to work with companies that include: Ascena Retail Group, Kohl’s, Bluestem Brands, Payless Shoesource, Groupon, and Panera Bread.