Marketing Sector

Entertainment

The end of the world billboards by Grand Visual for Amazon Prime Video

Flying saucers zoomed overhead, fish poured down and giant tentacles reached up from below in a mind-bending End of the World countdown at the Crossroads of the World, Times Square. Crowds thrilled as doomsday scenarios sprang to life in a launch campaign for Amazon Prime Video's Good Omens, featuring electronic billboards, a live camera feed and augmented reality. During launch week, the series took 5% of all social conversations -- and earned more social media mentions than any other Amazon Original Series.

Credits: Amazon, Group Creative Director: Jamie Scythes Amazon, Creative Director: Lauren Kenny-Rudolph Amazon, Creative Director: Valerie Madden Amazon, Sr Art Director: Joe Supasit Amazon, Sr. Brand Manager: Sarah Scannell Amazon, Brand Manager: Joanne Tam Amazon, Social Manager: Jennifer Kim Amazon, Sr. Promotions Manager: Elisabeth Daniels Amazon, Campaign Manager: Michael Dawson Grand Visual, Chief Creative Officer: Dan Dawson Grand Visual, Account Director, Zevi Tilles Grand Visual, Ric Albert, Creative Director Grand Visual, Keira Kaine, Technical Director Grand Visual, Nadiya Abubakar, Production Director Grand Visual, Jon Jones, Creative Technologist Grand Visual, Fran Denega, Producer

Pack Your Adventure with Dora by LIghtbox for Paramount Pictures

Kids thrilled to an interactive experience as they entered Dora's Lost City of Gold, generating excitement for Paramount's film. Sight, sound, and touch provided a sensory experience as kids helped Dora pack for her quest through Lightbox's interactive, touchscreen game experience in popular malls across the U.S. With a media buy in 82 malls, the game garnered 48,000 plays and had an impressive replay rate of 39% -- and was such a sensation that Paramount ordered another interactive game to be released in fall 2019.

Affiliated Agency: Aquire Digital

Credits: Jonny Hamilton, SVP Creative & Content, Lightbox Paul Sahner, Director, Creative Technology, Lightbox

“Heroes Wanted” #NBAPlayoffs PopUp by National Basketball Association for National Basketball Association

To spark awareness for the playoffs and drive viewing, the NBA turned two double-decker buses into mobile hubs offering an interactive fan experience. Wrapped in campaign images, they featured on-board DJs, video gaming lounges, photo booths, branded products and video screens showcasing game highlights. Campaign results were impressive -- 6K fans participated, and fans were 30% more likely to watch the playoffs and 54% more likely to purchase NBA-related products, and showed a 45% lift in awareness of the playoffs starting date.

Affiliated Agency: Spark Foundry (Media Planning/Buying Agency), Translation LLC (Advertising Agency), Vector Media (Experiential/OOH Agency), Aardman Animations (Production Agency)

Credits: • Juan Colon, AVP, Media Strategy and Planning Lead, NBA • Brittany Holland, Manager, Media Strategy and Planning, NBA • Kevin Best, VP, Brand and Advertising Group Lead, NBA • Katie Papelian, Director, Advertising Lead, NBA • Alexander Wood, Manager, Senior Advertising Specialist, NBA • Denise Koutsoupias, Associate, Brand Specialist, NBA

Travel & Tourism

Snow Day by Rapport for Michigan Economic Development Corp, Travel Michigan

Clever use of digital here in changing the reflection in a skier's goggles according to current weather conditions. Blue skies reflected clear conditions, clouds pointed to an overcast day and accumulating snow mirrored ... snowy conditions. Pure Michigan celebrated the start of winter with a countdown on billboards throughout four major cities in the Great Lakes State. Furthermore, billboards displaying the current forecast were placed along routes to Traverse City, a popular tourist destination. Purely cool!

Affiliated Agency: Rapport – OOH Media Planning/Buying McCann Erickson – Creative Team Universal McCann – Media Planning

Credits: Megan Kennedy, Senior Account Executive, Rapport Morgan Wilson, Senior Account Executive, Rapport Jill Rothenhauser, Group Director, Rapport Marcus Morabito, Sr Art Director, McCann Erickson Derek LaMont, Sr Digital Designer, McCann Erickson Christian Rogers, Sr Copywriter, McCann Erickson Robin Kujawa, VP Print Production Supervisor, McCann Erickson Craig Lyons, Studio Supervisor, McCann Erickson Jamie Menary, Retoucher, McCann Erickson Alyson Sokoly, Manager Portfolio Management, Universal McCann Olivia Weber, Senior Associate Portfolio Management, Universal McCann Julie Marsili, Vice President, Partner Portfolio Management, Universal McCann, Maureen Clemons Peck, Account Supervisor, McCann Erickson, Kim Almonroeder, VP Group Account Director, McCann Erickson

 

 

Qantas Airways - Only Qantas 2019 by Vistar Media for Qantas Airways

In order to boost awareness in the U.S. and engage affluent leisure travelers to visit Australia, Qantas targeted people living in specific neighborhoods and then used digital OOH media to reach them via contextually relevant messages. Onboard comfort and amenities were touted to those in uncomfortable transit environments and inflight food and beverages to those in mall food courts. Results were great, with awareness alone up by 37%. Intent to book travel Down Under was up by 19%. Really good targeting!

Affiliated Agency: Vistar Media – platform partner, which provided programmatic buying abilities; Omnicom LA – the brand’s media agency

Credits: Vistar Media - Raj Lala, Dir. of Sales, West Vistar Media - Travis Newman, Partner Manager West Omnicom LA - Sonya Shafer, Director of Planning and Investment Qantas - Martin Peat, Brand Marketing Manager

Wildcard (industry not covered in any of the above categories)

DraftKings Sportsbook New Jersey Launch by Intersection for DraftKings, Inc.

When New Jersey legalized sports betting in 2018, sports fantasy site DraftKings immediately jumped in with its new gambling Sportsbook app. Out of home signage in New Jersey Transit station locations led to some endearing New Jersey-theme messaging, like: “You gave us pork roll, we’ll give you fat payouts.” Measuring app registrations was a critical performance indicator, resulting in the campaign getting a 51% lift in those registrations. DraftKings' campaign delivered over 642 million impressions across New Jersey. Well, cha-ching -- as well as bada-bing.

Credits: Scott Salsbury - Senior Creative Director, DraftKings Dan Winske - Senior Art Director, DraftKings Jessica Tardy - Copywriter, Freelance Brittany Allen - Senior Project Manager, Creative, DraftKings Josh Levin-Scherz - Director, Growth Marketing, DraftKings Stephanie Sherman - Vice President, Growth Marketing, DraftKings Andrew Schiel - Senior Manager, Brand Marketing, DraftKings Ethan Shibutani - Specialist, Growth Marketing, DraftKings Brigg Hyland, The Hyland Effect Peter Hyland, The Hyland Effect

High-Energy Gaming Close to Home by The Richards Group for Choctaw Casinos & Resorts

Getting Texas gamblers to drive some to the Choctaw Casino isn’t easy. But location data to identify audiences --and understanding behaviors -- helped to create and place digital displays in bars, convenience stores, gas stations and movie theaters. All this to lure wagerers for the 90-minute drive from Dallas/Fort Worth. Perhaps at a gas station, you’d see: “This Could be Your Lucky Tank (Just head horth up 75).” A big five times lift in foot traffic came to Choctaw. Major steps to a jackpot.

Credits: Heath Griffith Tiffany Boeglin David Tilley Keri Weber Nora de los Rios

US News Report by NewYork Presbyterian Hospital for Billups

Best of rankings for the likes of hospitals are nothing to sneeezed at -- especially when being named one of the top five hospitals in the nation by U.S. News and World Report. New York Presbyterian Hospital wanted get the word out fast. And a quick-ish digital OOH campaign -- in key commuter traveling points; Grand Central Station, Penn Station, and the World Trade Center -- some 271 screens -- yielded over 25 million impressions in less than 10 days. Get well nearby.

Credits: Kristin Van Dusen

Platform

Digital Billboard/Signage

Absolut Vodka - H2 Sustainability Campaign by Posterscope for Pernod Ricard - Absolut Vodka

Brand marketers are gearing their messages to sustainability. Absolut did it by coupling a digital OOH campaign in seven cities, including LA, Cleveland and Dallas, and offering consumers free rides on electric vehicles. Plus, the spirits maker drove home the message on Earth Day. The tagline — Planet Earth’s Favorite Vodka — alongside the company’s push for an environmentally aware world, was a winner. On the delivery front, the campaign earned more than 72 million sustainable impressions without physically producing anything. That’s worth drinking to!

Affiliated Agency: Kathi Wolfsthal – Associate Media Director, 360i. Kaitlin Dorey – Media Manager, 360i

Credits: Ahmad Sayar – VP, Group Director, Posterscope Riley Rhodes – Assistant, Posterscope

March Madness by Hearts & Science for Turner Sports

To extend viewership for the NCAA’s March Madness games, Turner Sports pushed offline media, including billboards, bars, malls and gyms, even golf venues in the nation’s three largest cities. The “Watch Every Game Live” message was smartly leveraged by mobile geo-location data to determine the best audience venues. Programmatic trading and calculating app usage tied to TNT, TBS and Tru TV did the rest. Just in app usage, OOH engagement rates were solid, with over 10x video streams per download.

Credits: Meghan Walsh/ H&S Director Nikki Cummiskey/ H&S Associate Director Lisa Buongiovanni/ H&S Supervisor Jonathon McKenzie/ TMG Senior Director Emily Thayer/ TMG Associate Director, Kevin Bulmar- H&S Strategy Exec. Director

Digital Out of Home Using Programmatic

Kylie Skin Programmatic DOOH Campaign by Adomni for Kylie Jenner

Kylie Jenner ran a DOOH programmatic campaign to create awareness for her new skincare line, Kylie Skin. The campaign simultaneously ran in more than 1,100 U.S. cities, including Times Square and Las Vegas Boulevard, and targeted 4,300 U.S. roadside digital billboards and 1,500 digital video screens in 200 shopping malls. The initial creative message focused on product launch and time. Once the products launched, the message changed to Available Now. Later that day artwork changed to Sold Out. Adomni’s programmatic technology integrated with 22 publishers.

Credits: N/A

Dunkin' PM Break by DDOne for Dunkin'

Dunkin’ wanted to increase traffic into stores between noon and 6 P.M., so it launched a $2 offer, nationally, targeting young professionals in building elevators. The campaign initially focused on DOOH prospecting and mobile retargeting. Consumers were retargeted through their mobile phones. The campaign budget--$324,732—allocated 78% to DOOH and 22% to mobile. It delivered 36% incremental lift in store traffic of those exposed with a cost per incremental visit of $0.24. Mobile, reaching 3.5 million devices, drove 5.2% incremental lift in stores.

Affiliated Agency: BBDO, Creative

Credits: Honor Moshay, Programmatic Analyst, DDOne, Justin Warshavsky, Programmatic Sr. Analyst, DDOne, Emily Smith, Programmatic Assoc. Director, DDOne

Nature's Way Cold & Flu by Nature's Way, Vistar Media, Spark Foundry and Clear Channel for Nature's Way

Nature’s Way used programmatic DOOH and weather triggers at airports and on screen in Times Square in New York City to increase customer awareness of its product that uses elderberry, which is believed to have health benefits. The campaign also ran at airports when consumers were likely seeking immune support to prevent from getting sick during cold and flu season, and on roadside billboards triggered when weather conditions could impact consumer health. Through Vistar Media DSP, WeatherFX triggers activated the media on 33 screens.

Affiliated Agency: Vistar Media – platform partner, which provided programmatic buying abilities; Spark Foundry – the brand’s media agency that developed the creative; Clear Channel – media owner of signage

Credits: Erin White, Sales Director, Vistar Media Megan Zimmerman, Partner Manager, Vistar Media Ashley Dreyfus, Publisher Solutions Account Manager, Vistar Media Wade Rifkin, SVP/GM, Programmatic, Clear Channel Cathy Muldowney, VP/Programmatic Sales, Clear Channel Oliver Schenkel, Director of Programmatic, Clear Channel Sean Shabazian, Programmatic Account Manager, Clear Channel Alex Porter, VP/Product Development, Clear Channel Chris Mackenzie, VP/Digital Operations, Clear Channel Ryan Kovalchick, Manager/Technology, Clear Channel Nishant Shukla, Sr. Brand Manager, Nature’s Way Brands Peter Olson, Brand Manager, Nature’s Way Brands Peter Flockencier, Senior Analyst, Precision Marketing, Spark Foundry Michael Movido, Associate Director, Precision Marketing, Spark Foundry Bryan Nagy, Director, Precision Marketing, Spark Foundry Laura Peterson, VP, Precision Marketing, Spark Foundry

Digital Out of Home Using Location Data

Explore by Grand Visual for Google

Google wanted to inspire young adults living in New York to spend time with friends, exploring New York with Google Maps based on weather, time of day and more. The company used Google Trends and audience data from five New York boroughs to create a hyper-local digital OOH campaign. It updated billboards with hyper-local creatives. An Intersection InLink digital panel would display the message by linking to the information in a nearby phone. The campaign ran seven weeks and delivered more than 1,000 unique suggestions.

Affiliated Agency: Creative Agency, Anomaly. Media Planning, PHD.

Credits: Creative Direction: Anomaly Media Planning: PHD Media Owners: JCDecaux, Big Outdoor, New Tradition and Intersection Creative Director: Ric Albert, Grand Visual Technology Director: Keira Kaine, Grand Visual Developer: Steve Powell, Grand Visual Production Director: Nadiya Abubakar, Grand Visual

Always Be My Maybe by THIS IS TOMMY LTD for Netflix

Netflix personalized the OOH experience by bringing fans into its newest romantic comedy, Sasha and Marcus’ second chance love story. It focused on what-if notions of reconnecting with long lost loves. The campaign targeted those still thinking about their ex based on search terms using location-specific Google Trends data showing the popularity of ex-partner based searches in specific areas. The DOOH formats worked across high-traffic commuter spots. Each placement used film footage to connect the movie’s story, encouraging viewers to watch and make first move.

Affiliated Agency: JCDecaux, Clear Channel Outdoor, Branded Cities, OUTFRONT Media

Credits: Designers David West Lissy Evans Ana Sêrro Lawrence Friend Ana Sêrro — Creative Dan Jones Laura Parker — Art Director Pete Collins Craig Akehurst — Producers Mollie Chambers Jane Fensterstock — Head of Digital Out of Home Jovan Moavero — Director Anton Perreau

Adidas NYC Retail by Firefly for Adidas

Firefly worked with Adidas and taxi, ride share, and delivery drivers to install media displays on top of their vehicles, changing cars into geo-targeted, programmable OOH advertising billboards. For four weeks the messages hit target audiences based on the driver’s route, area demographics and traffic patterns in three New York City locations. On-screen ads featured in-motion creative assets that depicted pedestrian distance to respective stores. The campaign garnered 7.5 million impressions in 1,370 hours and drove up to three times as much foot traffic.

Credits: Kaan Gunay, Firefly Co-founder & CEO Onur Kardesler, Firefly Co-founder & CTO

Digital Out of Home Using "Realtime"

Little Glow Up by Lightbox for Universal Pictures

That little girl inside of you is still there. Promoting Universal Pictures' “Little Glow Up” -- about a woman who wakes up one morning as her little 13-year old self -- asked movie goers to submit pictures of their young selves, side by side with their grown up selves, photos which were displayed in malls in real time. Over 1,000 consumers submitted side by side photos in real time over four weeks in 49 malls resulting in 158 million impressions. Some big glow up.

Affiliated Agency: n/a

Credits: Jonny Hamilton, SVP Creative & Content, Lightbox Paul Sahner, Director, Creative Technology, Lightbox

AWS is How by Boingo Media for Amazon Web Services

Does your cloud service provider measure up against viewability and measurability concerns? Amazon Web Services reached business decision makers traveling through airports who could watch a 15-second Amazon Web Services message on devices in exchange for fast, free Wi-Fi, via Boingo-Media. Citing big clients in its “AWS is how” message -- including the NFL, Airbnb, Samsung, GE, and Yelp, got across its message. Real-time feedback showed higher overall OOH brand lift versus other efforts in similar locations. A bigger lift than at take off.

Affiliated Agency: N/A

Credits: • Dawn Callahan, chief marketing officer • Henry Blechman, director of national media sales

Digital Out of Home Using Spectaculars

Mowgli SkySymphony LightShow by THIS IS TOMMY LTD for Netflix

Netflix’s movie “Mowgli”, a darker CGI live-action version of Kipling’s The Jungle Book, took over the atrium at Malaysian casino/hotel for a massive "4D" light show along with a three minute trailer of the movie. Selections of the film played on six giant, ceiling to floor screens, while colored light show created floating images of hands, paws, and an Netflix logo appearing at its conclusion with the tagline: “Only on Netflix: Try One Month Free.” After all, it’s a jungle out there.

Affiliated Agency: Media Buying - Universal McCann Singapore

Credits: Kamil Yadallee: Marketing Manager Yilin Lin: Integrated Producer Guo-You Chew: Creative Director Kwok Leong Lee: Producer Bernice Dela Cruz: Lead Creative Tan Han Hui: Art Director

The Truth Is Worth It: NYC by Outdoor Media Group for The New York Times

Give us the truth, nothing but the truth. The New York Times invoking strong journalism and integrity went to a “Truth is Local” campaign. An overall digital OOH plan had one 25 story-tall billboard display in Times Square on June 23, televised on ABC, pulling in 5.25 million viewers and a 0.8 Nielsen rating among 18-49 viewers. Also, five other storefront installations were spread around NYC’s five boroughs which included key reporting themes. Read on, and, in Times Square, higher.

Credits: Name: Gary Pedersen Title: Group Director – Outdoor Media Group Name: Aileen O’Keefe Huvane Title: Supervisor – Outdoor Media Group Name: Stefania D’Andrea Title: Assistant Account Executive – Outdoor Media Group Name: Keith Evans Title: Senior Director – Hearts & Science Name: Faith Lee Title: Brand Director – Hearts & Science Name: Katie Kuntzman Title: Supervisor – Hearts & Science

Venue or Location-Based

Best Integration with Traditional and/or Digital Media

SHE IS COMING by MilkMoney, Inc. for Miley Cyrus

Miley Cyrus dared her fans on Twitter to call her .. and they did. To create buzz for her latest release, “She Is Coming,” she launched a hotline with clips of unreleased music, working with telephonic company Superphone, and callers left unique voicemail messages. The campaign integrated digital, social media and out-of-home -- featuring bus wraps and 378 digital screens across six markets from New York to London -- and generated 105M impressions, over 100M earned impressions and 1M phone calls in just one week.

Affiliated Agency: Telephonic marketing company Superphone

Credits: Miley Cyrus and her management.

Nissan's New Take on DOOH with Boingo Media by Boingo Media for Nissan

Looking to reach its desired audience while showcasing its technology, with measurable results, Nissan partnered with Boingo Media to create a digital out-of-home campaign targeting business decision makers on the go in airports -- offering free Wi-Fi in exchange for watching a 30-second ad. The campaign integrated traditional, digital, and digital out-of-home and used real-time feedback to pinpoint the most effective ad and promote it through Nissan placements at key airports, resulting in a significant spike in brand favorability and an increase in purchase intent.

Affiliated Agency: OMD - media agency

Credits: • Dawn Callahan, chief marketing officer • Henry Blechman, director of digital sales, east

Real-Time In-Store Audio OOH Shopper Marketing With Local Media Context by Vibenomics for Lassus Handy Dandy

Convenience store Lassus Handy Dandy used in-store audio and shopper marketing to create a unique customer experience, partnering with Vibenomics to coordinate 300 ad spots per week and 40 test campaigns a month. The campaign featured known voices from traditional broadcast media, integrating native and direct-response ads with local news, weather and PSAs updated in real-time. The company reported a sales lift of 15-35% across campaigns, and expanded the partnership, with 23 stores representing an annual inventory of 10 million in-stream, audio out-of-home ad impressions.

Credits: Greg Lassus, Vice President, Lassus Handy Dandy Natalie Kaehr, Customer Engagement Manager, Lassus Handy Dandy Rob Anderson, Creative Services Director, WPTA-TV (randerson@wpta21.com) John McDonald, Business Development Manager, Audio OOH Ad Market, Vibenomics Leah Grobey, Business Development Manager, Audio OOH Ad Market, Vibenomics Alexa Weideman, Advertising Operations Manager, Vibenomics

Mall

Nature Valley Distribution Lift by Crane Connectivity Solutions for General Mills, Nature Valley

Nature Valley tapped Crane MediaNet, a leading digital Out-of-Home media network in the self-service retail channel, to Increase distribution within this retail channel and deliver brand impressions leading to sales in all retail channels. The campaign ran nationwide, displayed on Crane’s three patent-pending spots within the consumer’s shopping experience. The result: a +30% increase in distribution of Nature Valley products and +3.1 MM brand impressions. Weeks after the campaign, Nature Valley maintained over 90% of the campaign sales lift, for an ROI of 3:1.

Credits: Cyndi Brodt, Region Sales Manager, East. General Mills Sharon A. Peyer Vice President, Biz Dev and Media Crane Connectivity Solutions Brendan Carr Business Development Media Crane Connectivity Solutions Ryan Bukoski Advertising Operations Manager Crane Connectivity Solutions Andrew Cameron Digital Media Analyst Crane Connectivity Solutions

Mowgli SkySymphony LightShow by THIS IS TOMMY LTD for Netflix

To promote the release of Netflix’s new movie “Mowgli”, THIS IS TOMMY helped Netflix take over the atrium at Malaysian hotel to play a movie trailer on six gigantic screens. Using custom mixed audio and SkySymphony 4D lightshow, the trailer has showcased vivid jungle scene with ultra realistic detail and incredible action sequences. Netflix also took over surrounding screens to turn the Resort Worlds Atrium into its very own lush jungle, making it a truly immersive experience.

Affiliated Agency: Media Buying - Universal McCann Singapore

Credits: Kamil Yadallee: Marketing Manager Yilin Lin: Integrated Producer Guo-You Chew: Creative Director Kwok Leong Lee: Producer Bernice Dela Cruz: Lead Creative Tan Han Hui: Art Director

ComfyCush by Enlighten for Vans

In March, Vans introduced its upgraded footwear technology by launching ‘ComfyCush’ line. To ensure they manifested cross-generational awareness (from baby boomers to millennials), Vans teamed up with Enlighten, the first full-scale enterprise solution in the cannabis space with vanguard retail technology in the cannabis industry. By leveraging Enlighten TV network, Vans targeted customers across core DMAs to further spread brand awareness and drive sales. Enlighten’s video campaign brought overwhelming success boasting around $3.23 million in CPM.

Credits: James Munzer VANS Brand Communications Director, North America Jeremy Jacobs Enlighten Chairman and Co-Founder Colby McKenzie Enlighten Co-Founder

Transit: Airplane/Train/Bus/Subway/Taxi

Valentine's Rides for American Greetings' Smash Ups & Smokey Robinson by Ivee for American Greetings

Who doesn’t like a theme party? Or in this case, a themed Uber-Lyft ride, courtesy of SmashUps. Using Valentine’s Day to promote American Greetings’ SmashUps app, which teams celebrities with interactive e-cards that users can customize, Ivee turned the holiday into a singular experience. Partnering with Smokey Robinson, who chose the romantic playlist, the car's décor pushed red hearts, while free chocolates, candies and greeting cards were there for the taking. The campaign was fun and transformed an ordinary pick up into a sweet ride.

Credits: Rob Matousek - GM of Direct to Consumer eCommerce Business at American Greetings. Jordan Moran - Director of Digital Marketing at Primary Wave Entertainment Alex Giannikoulis - Founder, CEO at Ivee

United - WIN NY by Posterscope for United

To New Yorkers, time is money. And traveling to United’s hub at Newark, saves time. To bring that message home, bus shelters, taxi tops and digital newsstands, some 500+ sites in all, are synced to a traffic feed posting current driving times to Newark versus JFK or LaGuardia. It focused on the highest indexing Zip codes for the key audience. In Manhattan, the United campaign seemed to be everywhere, reaching about 70% of the target, a success for data-driven OOH and Newark Airport.

Affiliated Agency: Carat

Credits: Jessica Freely, VP Group Director Posterscope Gianine Hall, Associate Director Posterscope Amanda Jo Cannillo, Director Carat CJ Loughlin, Supervisor Carat

Apollo 11 by EightBar Collective for IBM

Nostalgia is a potent selling point, especially when it’s teamed with history: the 50th anniversary of Apollo 11. IBM was instrumental in space exploration — then and now. To highlight IBM’s contribution, eye-catching billboards in the rebuilt World Trade Center’s Oculus invited the public to walk on the moon. Four living rooms doubled as time capsules, illustrating IBM’s space contributions via era-appropriate TV. IBM’s homepage engagement rate soared 44 percentage points above benchmark, and saw a spike in earned media. Liftoff!

Affiliated Agency: EightBar Collective (Media, Account, Creative), Kinetic (OOH buying)

Credits: Anthony Antreasyan, Media Manager, EightBar; Youyou Tian, Senior-Account Executive, Kinetic; Andrew Ettinger, Media Director, EightBar; Jonathan Gibson, Executive Director, EightBar; Max Roder, Account Executive, EightBar; Marc Hartzman, Group Creative Director, EightBar; Rich Wallace, Group Creative Director, EightBar; Cristina Cort, Production, EightBar

Wildcard (venue not covered in any of the above categories)

Nature Valley Distribution Lift by Crane Connectivity Solutions for General Mills, Nature Valley

Nature Valley tapped Crane MediaNet, a leading digital Out-of-Home media network in the self-service retail channel, to Increase distribution within this retail channel and deliver brand impressions leading to sales in all retail channels. The campaign ran nationwide, displayed on Crane’s three patent-pending spots within the consumer’s shopping experience. The result: a +30% increase in distribution of Nature Valley products and +3.1 MM brand impressions. Weeks after the campaign, Nature Valley maintained over 90% of the campaign sales lift, for an ROI of 3:1.

Credits: Cyndi Brodt Region Manager, East General Mills Sharon A. Peyer Vice President, Biz Dev and Media Crane Connectivity Solutions Brendan Carr Business Development, Media Crane Connectivity Solutions Ryan Bukoski Ad Operations Manager Crane Connectivity Solutions Andrew Cameron Digital Media Analyst Crane Connectivity Solutions

Elevate Your Career by Mindshare for Mindshare

For ‘Elevate Your Career’ campaign, Mindshare revolutionized the modern recruitment by using geo-targeting and programmatic advertising techniques in recruiting efforts. By identifying key elements that target candidates values the most (global career opportunities, flexible working arrangements, etc.) the team designed creative that highlighted those key benefits for working at Mindshare. The display ads were distributed programmatically based on the location of their audience’s digital devices and across publishers and media frequented by their key audience.

Affiliated Agency: GroupM

Credits: Elizabeth Takacs, Chief People Officer - Mindshare Julie Gomstyn, Director, Senior Partner, Corporate Communications - Mindshare Adam Gerhart, US CEO - Mindshare Wendi Smith, Corporate Communications and Marketing Leader - Mindshare Michael Wright, Head of Talent Acquisition - GroupM June Appell, Talent Acquisition Business Partner - GroupM, Joseph Baldino, Art Director – Mindshare

Sound That Connects The Circle City by Vibenomics for Downtown Indianapolis, Inc.

Downtown Indy Inc. partnered with Vibenomics to create a unique out-of-home audio experience to showcase the City of Indianapolis’s unique voice to its visitors and while they are exploring and ready to dive economic impact for the city. Leveraging a mix of dynamic in-stream real-time native advertising and contextual content alongside the right musical vibe, a custom OOH radio station offered an enhance the visitor experience as well as an increased awareness of local restaurants, entertainment, causes, and current events while consumers shop and play.

Credits: Bob Schultz, Senior Vice President of Marketing, Communications and Events, Downtown Indy, Inc. John McDonald, Business Development Manager, Audio OOH Ad Market, Vibenomics Leah Grobey, Business Development Manager, Audio OOH Ad Market, Vibenomics Alexa Weideman, Advertising Operations Manager, Vibenomics