Netflix’s movie “Mowgli”, a darker CGI live-action version of Kipling’s The Jungle Book, took over the atrium at Malaysian casino/hotel for a massive "4D" light show along with a three minute trailer of the movie. Selections of the film played on six giant, ceiling to floor screens, while colored light show created floating images of hands, paws, and an Netflix logo appearing at its conclusion with the tagline: “Only on Netflix: Try One Month Free.” After all, it’s a jungle out there.

Credits: Kamil Yadallee: Marketing Manager Yilin Lin: Integrated Producer Guo-You Chew: Creative Director Kwok Leong Lee: Producer Bernice Dela Cruz: Lead Creative Tan Han Hui: Art Director

Flying saucers zoomed overhead, fish poured down and giant tentacles reached up from below in a mind-bending End of the World countdown at the Crossroads of the World, Times Square. Crowds thrilled as doomsday scenarios sprang to life in a launch campaign for Amazon Prime Video's Good Omens, featuring electronic billboards, a live camera feed and augmented reality. During launch week, the series took 5% of all social conversations -- and earned more social media mentions than any other Amazon Original Series.

Credits: Amazon, Group Creative Director: Jamie Scythes Amazon, Creative Director: Lauren Kenny-Rudolph Amazon, Creative Director: Valerie Madden Amazon, Sr Art Director: Joe Supasit Amazon, Sr. Brand Manager: Sarah Scannell Amazon, Brand Manager: Joanne Tam Amazon, Social Manager: Jennifer Kim Amazon, Sr. Promotions Manager: Elisabeth Daniels Amazon, Campaign Manager: Michael Dawson Grand Visual, Chief Creative Officer: Dan Dawson Grand Visual, Account Director, Zevi Tilles Grand Visual, Ric Albert, Creative Director Grand Visual, Keira Kaine, Technical Director Grand Visual, Nadiya Abubakar, Production Director Grand Visual, Jon Jones, Creative Technologist Grand Visual, Fran Denega, Producer

Clever use of digital here in changing the reflection in a skier's goggles according to current weather conditions. Blue skies reflected clear conditions, clouds pointed to an overcast day and accumulating snow mirrored ... snowy conditions. Pure Michigan celebrated the start of winter with a countdown on billboards throughout four major cities in the Great Lakes State. Furthermore, billboards displaying the current forecast were placed along routes to Traverse City, a popular tourist destination. Purely cool!

Credits: Megan Kennedy, Senior Account Executive, Rapport Morgan Wilson, Senior Account Executive, Rapport Jill Rothenhauser, Group Director, Rapport Marcus Morabito, Sr Art Director, McCann Erickson Derek LaMont, Sr Digital Designer, McCann Erickson Christian Rogers, Sr Copywriter, McCann Erickson Robin Kujawa, VP Print Production Supervisor, McCann Erickson Craig Lyons, Studio Supervisor, McCann Erickson Jamie Menary, Retoucher, McCann Erickson Alyson Sokoly, Manager Portfolio Management, Universal McCann Olivia Weber, Senior Associate Portfolio Management, Universal McCann Julie Marsili, Vice President, Partner Portfolio Management, Universal McCann, Maureen Clemons Peck, Account Supervisor, McCann Erickson, Kim Almonroeder, VP Group Account Director, McCann Erickson

Getting Texas gamblers to drive some to the Choctaw Casino isn’t easy. But location data to identify audiences --and understanding behaviors -- helped to create and place digital displays in bars, convenience stores, gas stations and movie theaters. All this to lure wagerers for the 90-minute drive from Dallas/Fort Worth. Perhaps at a gas station, you’d see: “This Could be Your Lucky Tank (Just head horth up 75).” A big five times lift in foot traffic came to Choctaw. Major steps to a jackpot.

Credits: Heath Griffith Tiffany Boeglin David Tilley Keri Weber Nora de los Rios

Brand marketers are gearing their messages to sustainability. Absolut did it by coupling a digital OOH campaign in seven cities, including LA, Cleveland and Dallas, and offering consumers free rides on electric vehicles. Plus, the spirits maker drove home the message on Earth Day. The tagline — Planet Earth’s Favorite Vodka — alongside the company’s push for an environmentally aware world, was a winner. On the delivery front, the campaign earned more than 72 million sustainable impressions without physically producing anything. That’s worth drinking to!

Credits: Ahmad Sayar – VP, Group Director, Posterscope Riley Rhodes – Assistant, Posterscope

Kylie Jenner ran a DOOH programmatic campaign to create awareness for her new skincare line, Kylie Skin. The campaign simultaneously ran in more than 1,100 U.S. cities, including Times Square and Las Vegas Boulevard, and targeted 4,300 U.S. roadside digital billboards and 1,500 digital video screens in 200 shopping malls. The initial creative message focused on product launch and time. Once the products launched, the message changed to Available Now. Later that day artwork changed to Sold Out. Adomni’s programmatic technology integrated with 22 publishers.

Credits: N/A

Google wanted to inspire young adults living in New York to spend time with friends, exploring New York with Google Maps based on weather, time of day and more. The company used Google Trends and audience data from five New York boroughs to create a hyper-local digital OOH campaign. It updated billboards with hyper-local creatives. An Intersection InLink digital panel would display the message by linking to the information in a nearby phone. The campaign ran seven weeks and delivered more than 1,000 unique suggestions.

Credits: Creative Direction: Anomaly Media Planning: PHD Media Owners: JCDecaux, Big Outdoor, New Tradition and Intersection Creative Director: Ric Albert, Grand Visual Technology Director: Keira Kaine, Grand Visual Developer: Steve Powell, Grand Visual Production Director: Nadiya Abubakar, Grand Visual

That little girl inside of you is still there. Promoting Universal Pictures' “Little Glow Up” -- about a woman who wakes up one morning as her little 13-year old self -- asked movie goers to submit pictures of their young selves, side by side with their grown up selves, photos which were displayed in malls in real time. Over 1,000 consumers submitted side by side photos in real time over four weeks in 49 malls resulting in 158 million impressions. Some big glow up.

Credits: Jonny Hamilton, SVP Creative & Content, Lightbox Paul Sahner, Director, Creative Technology, Lightbox

Netflix’s movie “Mowgli”, a darker CGI live-action version of Kipling’s The Jungle Book, took over the atrium at Malaysian casino/hotel for a massive "4D" light show along with a three minute trailer of the movie. Selections of the film played on six giant, ceiling to floor screens, while colored light show created floating images of hands, paws, and an Netflix logo appearing at its conclusion with the tagline: “Only on Netflix: Try One Month Free.” After all, it’s a jungle out there.

Credits: Kamil Yadallee: Marketing Manager Yilin Lin: Integrated Producer Guo-You Chew: Creative Director Kwok Leong Lee: Producer Bernice Dela Cruz: Lead Creative Tan Han Hui: Art Director

Miley Cyrus dared her fans on Twitter to call her .. and they did. To create buzz for her latest release, “She Is Coming,” she launched a hotline with clips of unreleased music, working with telephonic company Superphone, and callers left unique voicemail messages. The campaign integrated digital, social media and out-of-home -- featuring bus wraps and 378 digital screens across six markets from New York to London -- and generated 105M impressions, over 100M earned impressions and 1M phone calls in just one week.

Credits: Miley Cyrus and her management.

To promote the release of Netflix’s new movie “Mowgli”, THIS IS TOMMY helped Netflix take over the atrium at Malaysian hotel to play a movie trailer on six gigantic screens. Using custom mixed audio and SkySymphony 4D lightshow, the trailer has showcased vivid jungle scene with ultra realistic detail and incredible action sequences. Netflix also took over surrounding screens to turn the Resort Worlds Atrium into its very own lush jungle, making it a truly immersive experience.

Credits: Kamil Yadallee: Marketing Manager Yilin Lin: Integrated Producer Guo-You Chew: Creative Director Kwok Leong Lee: Producer Bernice Dela Cruz: Lead Creative Tan Han Hui: Art Director

Nostalgia is a potent selling point, especially when it’s teamed with history: the 50th anniversary of Apollo 11. IBM was instrumental in space exploration — then and now. To highlight IBM’s contribution, eye-catching billboards in the rebuilt World Trade Center’s Oculus invited the public to walk on the moon. Four living rooms doubled as time capsules, illustrating IBM’s space contributions via era-appropriate TV. IBM’s homepage engagement rate soared 44 percentage points above benchmark, and saw a spike in earned media. Liftoff!

Credits: Anthony Antreasyan, Media Manager, EightBar; Youyou Tian, Senior-Account Executive, Kinetic; Andrew Ettinger, Media Director, EightBar; Jonathan Gibson, Executive Director, EightBar; Max Roder, Account Executive, EightBar; Marc Hartzman, Group Creative Director, EightBar; Rich Wallace, Group Creative Director, EightBar; Cristina Cort, Production, EightBar

For ‘Elevate Your Career’ campaign, Mindshare revolutionized the modern recruitment by using geo-targeting and programmatic advertising techniques in recruiting efforts. By identifying key elements that target candidates values the most (global career opportunities, flexible working arrangements, etc.) the team designed creative that highlighted those key benefits for working at Mindshare. The display ads were distributed programmatically based on the location of their audience’s digital devices and across publishers and media frequented by their key audience.

Credits: Elizabeth Takacs, Chief People Officer - Mindshare Julie Gomstyn, Director, Senior Partner, Corporate Communications - Mindshare Adam Gerhart, US CEO - Mindshare Wendi Smith, Corporate Communications and Marketing Leader - Mindshare Michael Wright, Head of Talent Acquisition - GroupM June Appell, Talent Acquisition Business Partner - GroupM, Joseph Baldino, Art Director – Mindshare