December 8 - 11, 2024
Deer Valley, UT

Engaging Beyond The Inbox

Email has long been the undisputed ROI champion. There’s no other marketing channel that  has the efficiency or engagement rates that it does. With the rise of SMS, in-app messaging, and push notifications, we have even more CRM tools in our arsenal to engage our most loyal customers beyond their inbox. 

Creative and content are critical to connecting with your customers, but it’s the guts of your owned channels that will separate the “meh” campaigns from the magnificent. Marketing operations, technology, and data insights are the unsung heroes for any great email program. So, let’s roll up our sleeves and prepare to get a little messy at this winter’s Email Insider Summit where we’ll explore:

- Loyalty fatigue and how to differentiate
- Lifecycle marketing across all owned channels
- Personalization and audience segmentation
- Refreshing your martech stack 
- Unlocking efficiency in marketing operations 
- Testing & innovation techniques  
- Data analytics and insights 


What marketing leaders are saying about the Email Insider Summit...

“MediaPost curates thoughtful events with a perfect balance of structured presentations and meetings and lots of informal time to connect and gain fresh perspective from other brands and industry partners. If you are debating trying one of their events, do it!  You will be glad you did.”
- Mandy Rassi, Chief Marketing Officer, Michaels

"The Email Insider Summit is unlike any conference I have attended. The casual, more intimate setting made me feel like more than “just another marketer.” I felt understood, I felt like a person. I was given opportunities to meet people, learn about other businesses, and try new activities all of which would not have been possible without MediaPost hosting EIS. I highly recommend this conference to other marketers that would like to grow their skillset and meet vendors that can help their business.” - Savannah Saeger, Senior Email Marketing Analyst , Victoria's Secret 

“Email Insider Summit is kind of like email camp.  The intimate format allows more opportunities to connect and learn with industry peers and leaders than any other conference I have attended.  Not only do I walk away with some great new connections in my network, but also many new friends that I look forward to seeing again.” - Sara Scofield, Vice President, Director, Corporate Email Marketing. U.S. Bank
Join the conversation #MediaPostInsiderSummits

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost

Event Details Previous Events

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained
Why You Should Attend

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Sponsor Presentations

Agenda

Sunday, 12/08

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Odin & Valhalla Rooms
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner (invite only) Flagstaff Room at Steins

Monday, 12/09

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd floor
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks Stein Eriksen Ballroom - 2nd floor
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote: Building a Brand and Community Beyond Your Inbox
10:15 AM Mountain
12:15 PM ET
Panel: What Does Loyalty Mean When Everyone Has A Loyalty Program?
Loyalty fatigue is here. The market is oversaturated with points systems, and customers are questioning if they really need to sign up for yet another account. How do we acquire, engage, and retain customers to make them really feel like they’re our most valued? Join us as we talk about loyalty as a little “l” and how these marketing experts are designing, optimizing, and operationalizing the concept of loyalty beyond just another complicated point system.
PanelistS
Kevin Hickey, Head of Partnership Marketing, Delta Air Lines 
Courtney Tierney, Courtney Tierney, Director - CRM & Customer Engagement, Papa Johns 
10:45 AM Mountain
12:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Mountain
1:15 PM ET
Presentation: Channel of Choice – Expansion and Extension
In 2024 United expanded its marketing reach beyond email by launching both SMS and push. United’s Director of Targeted Marketing, Colleen Sanderson, and Senior Manager of Targeted Marketing, Kelly Hickey, will talk about their SMS launch strategy, their approach for how all their marketing channels will coexist, and their ultimate goal of building out customer journeys with channel preference in mind.
PresenterS
Kelly Hickey, Senior Manager, Targeted Marketing, United Airlines 
Colleen Sanderson, Director, Brand and Marketing, United Airlines 
11:35 AM Mountain
1:35 PM ET
Panel: Full-Circle CRM: Scaling Your Strategy Across All Owned Channels
At one point, it was just email. Now, with push notifications, in-app messaging, SMS and more, we have a full suite of tools in our owned marketing arsenal to engage our most loyal customers. What content works best for what channel? What channel works best for re-engaging and converting lapsed customers? How do we manage cross-channel reach and frequency so we’re not overloading our customers with the same message? We’re sitting down with top CRM and lifecycle marketing experts to discuss how they’re thinking beyond just email.
PanelistS
Alexx Kehoe, Email and SMS Channel Manager, BBQGuys.com 
Geoffrey Sanders, CMO, Firstleaf 
Marc Sheinkin, Senior Director, Member and Guest Communications, Marriott 
12:00 PM Mountain
2:00 PM ET
Roundtable: Building Your SMS Channel From The Ground Up
Featuring
Justin Price, Senior Manager - Multi-channel Marketing, Milwaukee Bucks Inc. 
12:00 PM Mountain
2:00 PM ET
Roundtable: Striking The Balance in Reach and Frequency
Featuring
Tara Llewellyn, Manager - Email & Mobile Marketing, American Eagle Outfitters 
12:00 PM Mountain
2:00 PM ET
Roundtable: Managing Digital Programs Tied to Cultural Events
Featuring
Nate Thomas, Digital Fundraising Chief of Staff, Democratic Senatorial Campaign Committee 
12:00 PM Mountain
2:00 PM ET
Roundtable: Engagement Strategies For Your Lapsed Guests
Featuring
Nick Karvounis, Senior Marketing Manager, TurboTax 
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Afternoon Activities
Snowmobiling at Red Pine Canyon
Skiing at Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at the Deer Valley Resort
4:00 PM Mountain
6:00 PM ET
Après Ski Party Troll Hallen Bar at Steins
6:30 PM Mountain
8:30 PM ET
Cocktail Party Olympic Foyer - 1st Floor
7:45 PM Mountain
9:45 PM ET
Dinner 350 Main Brasserie, downtown Park City (shuttles leave at 7:30pm)
9:15 PM Mountain
11:15 PM ET
After Party World famous High West Distillery, downtown Park City

Tuesday, 12/10

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom foyer - 2nd floor
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote Fireside Chat: How Sephora Blends Marketing & Technology for Best-in-Class Personalization
Sephora is consistently lauded as the gold star of consumer lifecycle marketing. With its best-in-class Beauty Insider loyalty program, the retailer has not only built a cult-like following of fans, but it’s also sitting on a treasure trove of data it uses to personalize and create unique experiences for its shoppers to drive even more engagement. We’re sitting down with Stephanie Hu, Senior Director of Retention Marketing, to hear how Sephora’s built this center of excellence through automation, machine learning and dynamic content.
Interviewee
Steph Hu, Senior Director - Retention Marketing, Sephora 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
10:15 AM Mountain
12:15 PM ET
Panel: Getting Down & Dirty With Your Data & Operations
Customers may only see the creative that pops into the inbox or text message, but it’s the backend of our marketing technology that really makes our owned channels shine. How do we activate against all that data coming out of our CDP? What measurement strategies should we be using? How do we structure our automation and operations to extend to all CRM channels? This panel will discuss all this and more as we peek under the hood of all the things that must happen before we hit send.
PanelistS
Nick Karvounis, Senior Marketing Manager, TurboTax 
Stef Work, Senior Analytics Implementation Engineer - Data Integration, Paramount+ 
10:45 AM Mountain
12:45 PM ET
Coffee & Networking Break
11:15 AM Mountain
1:15 PM ET
Presentation: Revamping Your Martech To Unlock 1:1 Communication
11:35 AM Mountain
1:35 PM ET
Presentation: Personalization Like You Mean It
12:00 PM Mountain
2:00 PM ET
Roundtable: Getting The Most Out of Your Martech Stack
12:00 PM Mountain
2:00 PM ET
Roundtable: Beyond Open Rate: What Metrics Actually Matter?
12:00 PM Mountain
2:00 PM ET
Roundtable: Navigating the Deliverability Landscape
Featuring
Jessica Heimberg, CRM Manager, American Airlines 
12:00 PM Mountain
2:00 PM ET
Roundtable: What’s Better: Customer Groups or True 1-1 Targeting?
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Afternoon Activities
Downtown Park City Brewery & Shopping Outing
Tubing at Woodward Park
Skiing at Deer Valley Resort
Snowboarding at Park City Mountain Resort
4:00 PM Mountain
6:00 PM ET
Après Ski Party Troll Hallen Bar at Steins
6:30 PM Mountain
8:30 PM ET
Cocktail Party Silver Lake Lodge (down hill behind Steins)
7:30 PM Mountain
9:30 PM ET
Dinner Silver Lake Lodge (down hill behind Steins)
9:15 PM Mountain
11:15 PM ET
After Party Champions Club - Stein Eriksen Lodge (downstairs below main Stein bar)

Wednesday, 12/11

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd floor
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd floor
9:00 AM Mountain
11:00 AM ET
Fireside Chat: Getting Stakeholder Buy In For That Next Big Thing
Interviewee
Kim Lewis, CMO, Capriotti's Sandwich Shop 
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight & Coffee Break
9:50 AM Mountain
11:50 AM ET
Panel: So Many Tests, So Little Time: Unlocking Innovation in Email
No marketing channel has evolved as much as email has. As we struggle to keep up with so much we can do, we’re caught in the crossfire of what we should be doing to innovate. How do we keep the lights on with BAU activities while we test & learn? What exactly is a learning agenda? Do we have to test everything? Or when should we just go do? From creative variations to audience segmentation, our panel will dive into strategies and tools that have enabled them to test faster and get to the insights quicker.
PanelistS
Shahan Rabbani, Associate Director - Marketing, Wayfair 
Nate Thomas, Digital Fundraising Chief of Staff, Democratic Senatorial Campaign Committee 
10:15 AM Mountain
12:15 PM ET
Presentation: Unlocking Rewards: Turning Data Into Insights
Learn how American Airlines is testing into enhanced customer journeys designed to equip AAdvantage members with the context and tools to get the most out of their membership and experience with the AA brand​. We will discuss data-fueled design, strategic test plans, and translating data into insights that allow us to continually optimize the customer experience.
Presenter
Jessica Heimberg, CRM Manager, American Airlines 
10:45 AM Mountain
12:45 PM ET
Summit Concludes

Featured Speakers

Jessica Heimberg

American Airlines
CRM Manager

Kelly Hickey

United Airlines
Senior Manager, Targeted Marketing

Kevin Hickey

Delta Air Lines
Head of Partnership Marketing

Steph Hu

Sephora
Senior Director - Retention Marketing

Nick Karvounis

TurboTax
Senior Marketing Manager

Alexx Kehoe

BBQGuys.com
Email and SMS Channel Manager

Tara Llewellyn

American Eagle Outfitters
Manager - Email & Mobile Marketing

Justin Price

Milwaukee Bucks Inc.
Senior Manager - Multi-channel Marketing

Shahan Rabbani

Wayfair
Associate Director - Marketing

Geoffrey Sanders

Firstleaf
CMO

Colleen Sanderson

United Airlines
Director, Brand and Marketing

Marc Sheinkin

Marriott
Senior Director, Member and Guest Communications

Courtney Tierney

Papa Johns
Courtney Tierney, Director - CRM & Customer Engagement

Stef Work

Paramount+
Senior Analytics Implementation Engineer - Data Integration

Erin Everhart

MediaPost
Senior Director of Event Programming

Kim Lewis

Capriotti's Sandwich Shop
CMO

Nate Thomas

Democratic Senatorial Campaign Committee
Digital Fundraising Chief of Staff

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Snowmobiling at Red Pine Canyon

Situated on privately owned property in the Red Pine Canyon of Park City, this expertly guided tour offers an unforgettable experience as you glide through forested mountain terrain, aspen groves and over ridgelines with views of the Wasatch Mountains that will take your breath away!  Ride solo or double-up with a friend from the Summit for the tour.

Monday 2 p.m.

Skiing at Deer Valley Resort

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Scenic Snowshoe Tour at the Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.



Tuesday 2 p.m.

Downtown Park City Brewery & Shopping Outing

Explore the streets of Park City with your fellow conference attendees. Historic Park City is the gem among riches. Nestled in the valley flanked by Park City Mountain Resort on one side, and Deer Valley on the other, it is the heart and soul of our mountain town and the epicenter of all that is fun and wild. We'll begin our journey at Top of Main Brew Pub, explore Historic Main Street’s diverse shopping scene, and end at High West distillery.

Tuesday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

Tuesday 2 p.m.

Skiing at Deer Valley Resort

Join your fellow Email Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski experience!

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.
Activities Signup Form

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Venue

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge

To secure a room for MediaPost's Email Insider Summit event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

At this time our room block is full and the hotel is sold out. Limited rooms are available at The Chateaux, which is another beautiful 4-star property at Deer Valley Resort. Accommodations can also be made at the Lodges at Deer Valley. Both properties offer shuttle service to and from Steins for your convenience. 

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT
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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.