Riding The Waves: What Is Certain In A Sea Of Uncertainty?
Trade wars and competing nationalisms are affecting every single automaker, no matter where they call headquarters.
Both on the supply chain and sales side, the auto industry is among the most dependent on international markets. As the specter of volatility and unpredictability looms over world markets, how do auto marketing strategists and budget planners prepare?
At this conference we will consider:
How do automotive marketers make the most of shifting budgets?
How do you market a vehicle that has significantly jumped in price overnight?
With volatility around social media platforms both in terms of viability and usage, how do you make the most of them?
What still works no matter what the political landscape?
Is big branding still important in the face of fragmentation?
Our Programming Committee is working on putting together the agenda with the latest topics.
Please check back often for real-time updates on session details and speaker line-up.
Meanwhile please take a look at the agenda from the previous event.
"This conference tackles issues that really matter to auto marketers. I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event. In a busy NYIAS schedule, every marketer needs to make time for it."
- Ian Beavis, Chief Strategy Officer, AMCI Global
"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event."
- Aaron Shapiro, VP, Client Partnerships, GSTV
"Thank you for hosting such a great conference. We loved partnering with you on it and hope to stay close on future opportunities. We heard great feedback from clients, who each enjoyed the panels, keynotes, and cocktail party. We know A LOT of work goes on behind the scenes putting days like yesterday on and wanted to say thank you for all you did to make it such a hit!!"
- Diana Niehaus, Global Marketing Solutions, facebook | instagram
"I was extremely impressed with the featured panels + speakers at the Marketing Automotive event, and look forward to attending your team's next conference."
"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."
- Dan McDermott, Director of Product Marketing - Messaging, Epsilon
"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic."
- Sheri Lawrence, President, Tylie Jones & Associates
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo
"Above all other conferences, MediaPost's events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally. We are big fans, and always have their events earmarked to support and attend in our annual budgets."
"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"The content and topics for the 2018 Marketing Automotive Conference was timely, topical, informative and thought provoking. I took back several ideas that will serve as thought starters to drive several changes, and new initiatives. This is a 'must attend' conference for anyone in the automotive business."
- Anonymous, Marketing Executive, Auto Manufacturer
"The content was excellent and the audience was top notch in terms of seniority, companies, the brand and agency mix."
Javits Center, New York City
655 W 34th St (@ 11th Ave)
Room: 1E08 (2 escalators down from the main entrance level)
New York, New York, 10001
Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.
The New York metropolitan area is serviced by three major airports: JFK International, Newark International and LaGuardia Airport. The Javits Center is served by the "7" subway extension with a stop right across the street from its main entrance. For complete transportation information including how to get to Manhattan by public transportation from all three airports, including the JFK AirTrain, log onto the NY/NJ Port Authority at: www.panynj.gov.
TAXI FROM AIRPORT
Travel time by taxi from the airports to midtown Manhattan varies by airport. Travel time from LaGuardia to midtown can take anywhere from 25-40 minutes. JFK can take anywhere from 45 minutes to over an hour and Newark 40 to 60 minutes.
JFK International Airport: To and from JFK and any location in Manhattan is a flat fare of $52 (tolls, surcharges of $0.50, $0.30 and tip are extra). To and from JFK and other locations will be charged as metered fares.
Newark International Airport: The fare is metered and ranges from $50-$75 (tolls, $17.50 Newark surcharge and tip are extra). During weekday rush hours (6–9am and 4–7pm) and on weekends (Saturday–Sunday, 12pm–8pm), there is a $5 surcharge for travel to anywhere in New York State except Staten Island.
LaGuardia Airport: The fare is metered and can be anywhere from $29-$37 (tolls, surcharges and tip are extra).
SHUTTLE
Javits’ official transportation partner, Supershuttle/Golden Touch Transportation Services, can arrange shuttle services to and from the airports as well as transportation by private or shared limousine. Located at the taxi-drop off on the Concourse level, Supershuttle/Golden Touch can also be reached by phone at 800.258.3826 or on-line at: www.goldentouchtransportation.com or www.supershuttle.com
DRIVINGDIRECTIONS
While there is no parking garages at the Javits Center there are many parking garages throughout the Javits Center vicinity, see the parking section on "Get Here" page for locations and phone numbers of convenient parking near Javits center.
From the North (Westchester, Connecticut, Massachusetts)
95 South (via the Cross-Bronx Expressway) to the George Washington Bridge. At approach to bridge, bear right to lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.
Saw Mill River Parkway/Henry Hudson Parkway/Route 9A: Follow 9A South to 42nd Street. Turn Left. Go one block to 11th Avenue and turn right.
New York State Thruway/Major Deegan Expressway/Route 87: Major Deegan Expressway to George Washington Bridge exit. Stay in right lane towards lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.
From the South (New Jersey, Delaware, Pennsylvania, etc.)
95 North to the New Jersey Turnpike. Exit at the Lincoln Tunnel. When exiting the tunnel, bear left. Follow signs for uptown or northbound to 42nd Street. Turn left onto 42nd Street until you reach 11th Avenue and turn left.
George Washington Bridge to Parkway South– 9A. At 42nd Street, turn left. Go one block to 11th Avenue and turn right.
From Queens and Long Island
Queens-Midtown Tunnel: Take Southbound or Downtown exit to 34th Street and turn right. Go west and turn right on 11th Avenue.
Queensboro/59th Street Bridge: Take 60/61st Street Exit. Go to 5th Avenue alongside Central Park to 59th Street. Turn right onto 59th Street to 7th Avenue and turn left. Go two blocks to 57th Street and turn right. Follow 57th Street to 11th Avenue and turn left. The Center is between 34th and 38th streets.
From Staten Island
Verrazano-Narrows Bridge eastbound to the Gowanus Expressway, to the Brooklyn Battery Tunnel. Exit westbound to the West Side Highway/12th Avenue. At 34th Street, turn right. Go one block to 11th Avenue and take a left.
The Official Packing List & Survival Guide
Thank you! We will review your application shortly.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.
Quality Pledge
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
