Riding The Waves: What Is Certain In A Sea Of Uncertainty?

Trade wars and competing nationalisms are affecting every single automaker, no matter where they call headquarters.

Both on the supply chain and sales side, the auto industry is among the most dependent on international markets. As the specter of volatility and unpredictability looms over world markets, how do auto marketing strategists and budget planners prepare?

At this conference we will consider:

How do automotive marketers make the most of shifting budgets?
How do you market a vehicle that has significantly jumped in price overnight?
With volatility around social media platforms both in terms of viability and usage, how do you make the most of them?
What still works no matter what the political landscape?
Is big branding still important in the face of fragmentation?

Previous Marketing: Automotive Attendees

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Wednesday, 04/16

8:45 AM ET

8:45 AM ET

Registration & Check-In

9:15 AM ET

9:15 AM ET

Breakfast & Coffee Service available

9:30 AM ET

9:30 AM ET

Opening Remarks

MC: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

9:40 AM ET

9:40 AM ET

NYIAS Celebrates 125th Anniversary

Presenter: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

9:55 AM ET

9:55 AM ET

Sponsor Spotlight Presentation

View More Details.

10:15 AM ET

10:15 AM ET

Keynote Interview: Nissan Embraces ‘Critical Juncture’

Nissan has been in and out of the news as it looks to reinvent itself amongst financial challenges. Of course, marketing is a big part of that equation. Allyson Witherspoon resumed responsibility as U.S. chief marketing officer for the Nissan brand in November.

Interviewee: Allyson Witherspoon, CMO, Nissan U.S.
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

10:45 AM ET

10:45 AM ET

Sponsor Spotlight & Coffee Break

11:15 AM ET

11:15 AM ET

Case Study

11:45 AM ET

11:45 AM ET

Lunch

12:00 PM ET

12:00 PM ET

Sponsor Lunch Presentation

12:30 PM ET

12:30 PM ET

Fireside Chat: Mercedes-Benz Redefines Luxury For Next Generation of Drivers

Mercedes-Benz is redefining luxury for a new generation by offering the best engineering and design. Lee discusses the importance of brand relevance, balancing short- and long-term goals, and her approach to leadership. Lee’s marketing team focuses on impactful collaborations including the Masters Tournament.

Interviewee: Melody Lee, Chief Marketing Officer, Mercedes-Benz USA
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

1:00 PM ET

1:00 PM ET

Panel Discussion: Automakers Focus on Social Responsibility

Doing good comes naturally to a lot of automakers. Whether it’s events that focus on children or the environment or volunteerism, there are some exciting and heartstring-pulling activities going on. While this isn’t marketing per se, it’s consumer facing . Study after study shows that consumers want to do business with companies they feel good about. These automakers show us how it’s done.

IntervieweeS: Joe Provenzano, Director of Mobility & Volunteerism, Ford Philanthropy; Kevin Reilly, Vice Chair of Hyundai Hope On Wheels, and Chairman, National Dealer Advisory Council, Hyundai Motor America
Interviewer: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

1:30 PM ET

1:30 PM ET

Q&A With MediaPost’s Automotive Agency of the Year: Johannes Leonardo

Interviewer: Joe Mandese, Editor-in-Chief, MediaPost @jmandese

2:00 PM ET

2:00 PM ET

Coffee & Networking Break

2:30 PM ET

2:30 PM ET

Q&A With MediaPost’s Automotive Marketer of the Year: Andrew Savvas

Volkswagen has had a heck of of a significant year. Between exciting product launches like the VW ID.Buzz and sponsorships such as the Saturday Night Live 50th Anniversary season, the creative has followed suit. Savvas recently celebrated his third anniversary as chief sales and marketing officer, Volkswagen North American Region. He has a penchant for shaking things up and is a believer of “Why fit in when you are born to stand out?”

Interviewee: Andrew Savvas, Chief Sales & Marketing Officer, Volkswagen North America
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

3:00 PM ET

3:00 PM ET

Cocktail Party: Meet the Marketing Automotive Award Winners

4:00 PM ET

4:00 PM ET

NY Auto Show Floor Visit

Complimentary access with conference badge.

5:00 PM ET

5:00 PM ET

Auto Show Floor closes

What people are saying about this event

"This conference tackles issues that really matter to auto marketers. I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event. In a busy NYIAS schedule, every marketer needs to make time for it."

- Ian Beavis, Chief Strategy Officer, AMCI Global

"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event."

- Aaron Shapiro, VP, Client Partnerships, GSTV

"Thank you for hosting such a great conference. We loved partnering with you on it and hope to stay close on future opportunities. We heard great feedback from clients, who each enjoyed the panels, keynotes, and cocktail party. We know A LOT of work goes on behind the scenes putting days like yesterday on and wanted to say thank you for all you did to make it such a hit!!"

- Diana Niehaus, Global Marketing Solutions, facebook | instagram

"I was extremely impressed with the featured panels + speakers at the Marketing Automotive event, and look forward to attending your team's next conference."

- Blake Spiers, Chief Intelligence Officer, NILE-Evoke

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic."

- Sheri Lawrence, President, Tylie Jones & Associates

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

- Gary Milner, Director, Global Digital Marketing, Lenovo

"Above all other conferences, MediaPost's events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"

- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally. We are big fans, and always have their events earmarked to support and attend in our annual budgets."

- Amanda Berkey, Marketing Manager, Campaigns, Salesforce Marketing Cloud

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The content and topics for the 2018 Marketing Automotive Conference was timely, topical, informative and thought provoking. I took back several ideas that will serve as thought starters to drive several changes, and new initiatives. This is a 'must attend' conference for anyone in the automotive business."

- Anonymous, Marketing Executive, Auto Manufacturer

"The content was excellent and the audience was top notch in terms of seniority, companies, the brand and agency mix."

- Anonymous, Ad Agency Executive, Ad Agency

Javits Center, New York City
655 W 34th St (@ 11th Ave)
Room: 1E08 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.

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For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Riding The Waves: What Is Certain In A Sea Of Uncertainty?

Conference Programming Chair

Previous Marketing: Automotive Attendees

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 04/16

Featured Speakers

Melody Lee

Joe Provenzano

Kevin Reilly

Andrew Savvas

Allyson Witherspoon

Tanya Gazdik

Kristina Hacker

Joe Mandese

Lisa Singer

Steve Smith