Podcasting took a central role in the Presidential campaign, but influencers, TikTokers, creator media generally offered more authentic connections to voters across the ballot. But how are these post-mass media outlets best organized, scaled and amplified?

Obscene gushers of cash flooded linear and CTV channels this cycle, and needles were moved. But is TV still just a blunt force “must-buy” or has it evolved its targeting and integration with more nuanced social, creator and GOTV efforts? Will campaigns capitalize on AI breakthroughs in video targeting and creation?

How did Rs and Ds organize and deploy their data troves in this cycle? How did they segment and find their voters across the major platforms? And how much did cookie deprecation, garden walls, privacy compliance, and platform restrictions on political advertising impact media strategy?

As ethnic voting blocs splintered and redefined themselves in this cycle, the multicultural marketing playbook had to scramble. It has gotten very complicated very quickly. How did a range of campaigns rethink cultural segmentation, identity, and messaging as a new generation of intersectional voters went off the old media grid altogether?

The Email, SMS, TV/CTV, social media channels were overwhelmed by messaging last year, and much of it was ignored, unsubscribed, skipped or stopped. And yet unprecedented billions poured in. What tools, tricks, and techniques proved most effective in breaking through the noise? Is AI poised to help? Are platforms rethinking policies? Will Campaign 2026 look much different from Campaign 2024?