Multi-Dimensional View of Online Movie and In-Theatre Advertising Sites, Advertisers and Ads
A deep drill-down on Online video and movie sites and in theatre advertising, including destinations, viewer demographics, advertisers and ad types, sizes and delivery data.
Top 10 Online Videos/Movies Destinations(Week ending July 2, 2006 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
YouTube | 7,837 | 6.03 |
IMDb - Internet Movie Database | 7,765 | 5.98 |
Moviefone | 4,162 | 3.2 |
MSN Video | 4,050 | 3.12 |
Yahoo! Movies | 3,697 | 2.85 |
Netflix | 3,661 | 2.82 |
MSN Movies | 3,409 | 2.62 |
Google Video | 2,710 | 2.09 |
BLOCKBUSTER | 2,595 | 2 |
AOL Video | 2,398 | 1.85 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Videos/Movies Category (Month of June 2006 US, Home and Work) | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total | 70,814 | 100 | |
Male | 35,661 | 50.36 | |
Female | 35,153 | 49.64 | |
Age | 2 - 11 | 3,055 | 4.31 |
12 - 17 | 7,683 | 10.85 | |
18 - 24 | 4,541 | 6.41 | |
25 - 34 | 11,689 | 16.51 | |
35 - 49 | 24,044 | 33.95 | |
45+ | 27,747 | 39.18 | |
55+ | 12,906 | 18.22 | |
65+ | 4,598 | 6.49 | |
HH Income | $ 0 - 24999 | 4,196 | 5.93 |
$ 25000 - 49999 | 15,154 | 21.4 | |
$ 50000 - 74999 | 18,612 | 26.28 | |
$ 75000 - 99999 | 14,088 | 19.89 | |
$ 100000 - 149999 | 11,983 | 16.92 | |
$ 150000+ | 5,669 | 8.01 | |
No Response | 1,113 | 1.57 | |
Source: Nielsen//NetRatings NetView |
MOVIES SEGMENT
Data on the Entertainment Industry, Movies SegmentWeek ending July 2, 2006 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
The News Corporation Limited | 394,829 | 51.3% |
Sony Corporation | 121,316 | 15.8% |
The Walt Disney Corporation | 111,513 | 14.5% |
Time Warner Inc. | 108,562 | 14.1% |
Cablevision Systems Corporation | 8,877 | 1.2% |
General Electric Company | 6,541 | 0.8% |
Revolution Studios LLC. | 5,618 | 0.7% |
Viacom Inc | 4,162 | 0.5% |
Lions Gate Entertainment Corp | 3,237 | 0.4% |
America's Beginnings | 1,101 | 0.1% |
The Weinstein Company Inc. | 605 | 0.1% |
Quixotic Media | 575 | 0.1% |
HollyHobbieandFriends.com | 483 | 0.1% |
Participant Productions | 461 | 0.1% |
Ford Motor Company | 268 | 0.0% |
Cox Enterprises, Inc. | 218 | 0.0% |
OTW, LLC | 141 | 0.0% |
IDT Entertainment | 128 | 0.0% |
Third Screen Film Festival | 124 | 0.0% |
Capcom U.S.A. Inc. | 106 | 0.0% |
Total | 769,560 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of All Impressions | |
Leaderboard | (728x90) | 235,390 | 30.6% |
Large Rectangle | (336x280) | 192,583 | 25.0% |
Rectangle | (180x150) | 167,566 | 21.8% |
Medium Rectangle | (300x250) | 72,975 | 9.5% |
Wide Skyscraper | (160x600) | 39,281 | 5.1% |
Non-Standard Dimension | 24,774 | 3.2% | |
Button #1 | (120x90) | 11,195 | 1.5% |
Skyscraper | (120x600) | 10,811 | 1.4% |
Full Banner | (468x60) | 4,512 | 0.6% |
Vertical Rectangle | (240x400) | 3,727 | 0.5% |
Vertical Banner | (120x240) | 2,251 | 0.3% |
Square Button | (125x125) | 1,709 | 0.2% |
Micro Bar | (88x31) | 866 | 0.1% |
Half Banner | (234x60) | 786 | 0.1% |
Button #2 | (120x60) | 754 | 0.1% |
Square | (250x250) | 382 | 0.0% |
Total | 769,562 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 763,186 | 99.2% |
Floating/Overlay | 5,165 | 0.7% |
Interstitial | 1,164 | 0.2% |
Pop-Up | 39 | 0.0% |
Pop-Under | 7 | 0.0% |
Total | 769,561 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
MOVIE THEATRE SEGMENT
Data on the Entertainment Industry, Movie THEATRE Segment(Week ending July 2, 2006 US, Home and Work)
Top 11 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
National Amusements, Inc. | 607 | 49.6% |
Cobb Theatres, LLC. | 282 | 23.1% |
IMAX | 174 | 14.2% |
Danbarry Cinemas | 54 | 4.4% |
AGT Enterprises, Inc. | 37 | 3.0% |
Regal Entertainment Group | 36 | 2.9% |
ACT Theatre | 17 | 1.4% |
Northern Hills Cinema | 7 | 0.6% |
Anschutz Entertainment Group | 5 | 0.4% |
Showtime Cinema | 2 | 0.2% |
Wildwood Theatres | 2 | 0.2% |
Total | 1,223 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Button #2 | (120x60) | 425 | 34.7% |
Leaderboard | (728x90) | 420 | 34.3% |
Skyscraper | (120x600) | 144 | 11.8% |
Medium Rectangle | (300x250) | 107 | 8.7% |
Square Button | (125x125) | 42 | 3.4% |
Non-Standard Dimension | 36 | 2.9% | |
Wide Skyscraper | (160x600) | 31 | 2.5% |
Large Rectangle | (336x280) | 12 | 1.0% |
Vertical Banner | (120x240) | 5 | 0.4% |
Rectangle | (180x150) | 2 | 0.2% |
Total | 1,224 | 100.0% | |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 1,223 | 100.0% |
Total | 1,223 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.