Wednesday, 08/21
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Pavillion
Thursday, 08/22
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Grand Sierra CD
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
9:45 AM Pacific
12:45 PM ET
Fireside Q&A Title: How Diversity Breeds Innovation
In today's rapidly evolving digital landscape, brand safety and innovation are paramount for marketers striving to stay ahead. Join Melissa Bonnick, the Head of Programmatic & Media Ad Operations for JPMorganChase in this thought-provoking discussion as she delves into how JPMorganChase continues to innovate while maintaining brand safety. Melissa will share her insights on the critical importance of diversity—not just in media spend, but also in thought and execution style. Additionally, she'll explore how the bank discovers intriguing use cases for AI from the most far-reaching areas of the organization. Don't miss this opportunity to gain valuable knowledge and be inspired by the power of diversity in shaping the future of innovation.
- Interviewee
- Melissa Bonnick, Executive Director, Head of Programmatic, Media Tagging & Trafficking, JPMorgan Chase & Co.
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:15 AM Pacific
1:15 PM ET
Panel: RMNs and The New Media Shopping Cart
With some of the best first-party data available, and point-of-purchase placement in such a range of customer journeys, are RMNs poised to replace Google as a pillar of ad strategy? Effective, but pricey, how are these new walled gardens impacting data-driven media plans? Where do they fit within an integrated strategy? And are they really delivering incremental value or just taking credit for customers you were already going to get?
- Moderator
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
- PanelistS
- Christine Chen, Director, Programmatic, Mindshare
- Casey Harsh, SVP, US Commerce, Kinesso
- Sabrina Sirhal, Sr. Director, Digital Media, Monster Energy
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Case Study: TikTok Shop
From Tik Tok Live to Affiliate Partnerships to Tik Tok Shop, Windsor Fashion's vp of marketing, Catherine Seaton, will explore the complexities of TikTok and the opportunity to drive brand awareness while scaling sales at ROAS.
- Presenter
- Catherine Hoffman Seaton, Vice President Marketing, Windsor Stores
11:35 AM Pacific
2:35 PM ET
Case Study: Faster, Smarter, More Accurate: How Reckitt Uses Practical Automation to Supercharge Our Teams
A lot of ink has been spilled around AI. At Reckitt, they’re not just focused on the flashy AI headlines, but instead, have a practical approach. Reckitt's programmatic manager, Mikey Mizrahi, will discuss how he and his team are examining workflows and identifying tasks with consistent inputs, tasks that can be automated and some fed into an AI system. He’ll talk about transitioning their teams from the UI to Excel-based setups of their campaigns and also leveraging the same tools for QA, bulk edits, and creating base templates. All resulting in reduced team burn out, increased set-up accuracy, and more time for strategic thinking.
- Presenter
- Mikey Mizrahi, Programmatic Manager, Reckitt
12:00 PM Pacific
3:00 PM ET
Roundtable: The Cookie Lives On - Does That Change Your Approach to RMNs?
Was the deprecation of Cookies really driving you to invest in RMNs? Are you now rethinking your approach, and do RMNs have a place within brand plans? Let's discuss.
- Featuring
- Casey Harsh, SVP, US Commerce, Kinesso
12:00 PM Pacific
3:00 PM ET
Roundtable: Precision TV: Targeting and Measuring Streaming Media
- Featuring
- Michelle Kwan, Director of Programmatic, GroupM
12:00 PM Pacific
3:00 PM ET
Roundtable: Serving the Underserved - Not Only Good for the Soul, but for the Bottom Line as Well
Brands leave money on the table by overlooking the power of underserved consumers. From investing in purpose driven programmatic supply chain partners to providing relevant targeted messaging, let’s discuss how brands can use targeting tools and dynamic creative to find some of the most loyal, digitally savvy audiences just waiting to be served?
- Featuring
- Maggie Leathersich, Channel Director, Programmatic, Butler/Till
12:00 PM Pacific
3:00 PM ET
Roundtable: Sorting Through Clean Rooms & Data Collaboration
- Featuring
- Erika Reed, Manager - Consumer Data Strategy, General Mills
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Lake Tahoe Kayak Tour
Golf at Everline Resort
Guided Hike
Pool Hang-out
Tahoe Adventure Course outing
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Gar Woods Restaurant (Shuttle Departs at 6pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner
Gar Woods Restaurant
9:45 PM Pacific -- After Party
Sandy's Pub at the hotel
Friday, 08/23
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Grand Sierra CD
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote Q&A: Contextual Targeting & Growing Media Partnerships
When in-market programmatic targeting falls short on hitting goals, how do you grow a brand in a hyper competitive category? Lenovo's going back to the basics with a contextual approach while growing media relationships to maximize ad spend. Lenovo's NA Consumer Media Lead, Lyle Currier, will share strategies to capture audiences where they're found and with the messages they're excited to see.
- Interviewee
- Lyle Currier, North America Consumer Media Lead, Lenovo
- Interviewer
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
10:15 AM Pacific
1:15 PM ET
Case Study: Navigating the Road to a Cookieless Future: Predictions, Progress, and the Path Forward
In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Manny Hernandez will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.
- Presenter
- Manny Hernandez, SVP, Digital, Dentsu
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Pacific
2:05 PM ET
Panel: The New Context(ual): Leveraging the Post-Cookie Return to Content
Are we back where we started? Content and contextual targeting is back in vogue as a response to cookie deprecation. But how are planners best leveraging newer contextual networks, publishers' data, and AI tools to ensure the right adjacencies? How are they making these campaigns more effective, validating traffic, automating, and optimizing campaigns? Are we losing the efficiencies and accountability in this switch from audience targeting back to content proxies delivery?
- Moderator
- Evanne Abneri, Programmatic Partnerships and Product Development, Horizon Media
- PanelistS
- Amina Asim, Director of Audience Intelligence, RPA
- Kevin Shanley, Principal Brand & Advertising Optimization, Discover
- Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys
11:40 AM Pacific
2:40 PM ET
Case Study: Measurement - Harnessing the Value of In-Housing to Validate Increased Media Spend
Manulife moved to gain control of their marketing funnel by bringing most of its media in-house, and, through the team’s in-house journey, discovered measurement is the key to driving success. Manulife’s AVP, Global Head of Demand Generation & Marketing Measurement, Chris Potts, will share their holistic measurement approach across creative, media and brand; showcasing how analytics guide effective decisions. He’ll also present data-driven arguments and real-world examples demonstrating how strategic brand spending drives long-term growth, justifying boosting the media budget for sustained market success.
- Presenter
- Chris Potts, Global Head of Demand Generation & Marketing Measurement, Manulife/John Hancock
11:55 AM Pacific
2:55 PM ET
Roundtable: Navigating (and Resolving) the ID Morass
- Featuring
- Amina Asim, Director of Audience Intelligence, RPA
11:55 AM Pacific
2:55 PM ET
Roundtable: Programmatic in the Cookieless Envirionment: How Do You Win?
Even with Google delaying the full phase-out once again, how is the deprecation of cookies impacting your targeting and growth plans? Let's discuss.
- Featuring
- Evanne Abneri, Programmatic Partnerships and Product Development, Horizon Media
11:55 AM Pacific
2:55 PM ET
Roundtable: How are You Harnessing Your Data?
Do you have control over your data? Are you leveraging clean rooms? CDPs? Is it siloed, and are you using both structured and unstructured data? Lets discuss.
- Featuring
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Brewery & Wine Tasting Tour
Horseback Riding at Alpine Meadow Stables
Golf at Coyote Moon Course
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Sierra Foyer (next to main conference room)
7:45 PM Pacific
10:45 PM ET
Dinner
Cascades Restaurant at hotel (one floor below conference room)
Saturday, 08/24
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:00 AM Pacific
12:00 PM ET
Keynote Q&A: Books, Audience & Data – Not a “BAD” Conversation Around the Ups & Downs of In-House Advertising
This is a “B.A.D.” conversation about “Books, Audience & Data." Penguin Random House's Rochelle Clark talks book marketing in 2024 and how it utilizes audience data as a tool to create synergy between releases and leverages retail media networks for efficiency in a world where every release could be looked at as a stand-alone product. Learn how Penguin Random House uses partnerships to generate opportunities to rise above the clutter and cross-sell to a universe of readers, creating a whole new way to market books.
- Interviewee
- Rochelle Clark, Senior Director of Advertising, Penguin Random House
- Interviewer
- Cory Treffiletti, Contributing Writer, MediaPost @ctreff
9:30 AM Pacific
12:30 PM ET
Presentation: Start-Up Brand's Super Surgical Strategy via Data & AI
Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.
- PresenterS
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
- Jason Gaboriau, Co-Founder and Chief Brand Officer, Illicit Elixirs @jgaboriau
10:00 AM Pacific
1:00 PM ET
Case Study: Game On! A Media Mix Must
There’s a broad misconception that games are for kids! Aren’t we all (or most of us) kids at heart? Whether you’re looking for high attention metrics or video reach that can supplement your CTV or YouTube buys, Casual Gaming platforms will be your best bet! Assembly Global’s director of programmatic, Art Binder, will share how gaming delivered high volume impressions in reach, helping their client’s MMM show YoY improvements to ROI.
- Presenter
- Art Binder, Director of Programmatic, Assembly Global
10:30 AM Pacific
1:30 PM ET
Conference Ends