by Wayne Friedman on May 30, 7:00 AM
A study by FreeWheel found 71% of viewers are bothered by "unnatural ad breaks," which can drive a 14% decline in brand recall. Buffering and latency troubles 78% of viewers, and can impact the quality of programs, ads, and brands.
by Wayne Friedman on May 22, 8:00 AM
FreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
by Wayne Friedman on May 15, 12:00 PM
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.
by Wayne Friedman on May 9, 8:00 AM
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streaming business among those using only an ad-supported option at 18% - up from 8% in Q1 2023.
by Wayne Friedman on May 1, 12:00 AM
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
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