• by Ray Schultz , Columnist, May 13, 2024

A strategic partnership of email agencies has added a new member. 

InboxArmy, an email marketing agency based in Dallas, has joined the Global Email Alliance, 

The goal is to provide “best-in-class services across the full spectrum of email marketing needs," says Scott Cohen, CEO of InboxArmy.

The Alliance was formed to provide a team of email marketing experts who can help enterprise brands with tasks ranging from strategic direction, production and guidance on selecting vendors to deliverability, security and compliance. 

• RPE Origin -- A vendor-agnostic agency that works with enterprise organizations who seek to increase their ROI through a cross-vertical, data-centric approach.
• Email Connect helps brands manage the RFP process for selecting a new ESP or customer data platform (CDP), including developing requirements, evaluating vendors, and securing the best pricing.
• Email Industries Provides a roster of deliverability experts who help senders reach the inbox with marketing, sales, and transactional emails.

Cohen adds: "Forming this alliance allows our companies to collaborate and mutually bring these critical services to our clients at preferred rates."

Cohen recently became CEO of InboxArmy, replacing founder Chris Donald, who now serves as executive chairman. The agency was launched in 2016. 

“Email continues to be a powerful channel for communication,” Cohen says.