Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. Read the whole story
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other firms that were characterized as "strong performers" and "contenders" in a report evaluating … Read the whole story
The company said the soft beginning to the year was expected due "headwinds" from client losses and a lackluster performance at its customer transformation … Read the whole story
As part of her remit, she will lead business strategy and integration. Her hire follows the Frasers Group and Nespresso wins. Read the whole story
The O-61 cabernet invites 30something drinkers to "uncork a new source of inspiration." Read the whole story
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and … Read the whole story
In addition to running Wavemaker, Jenner will now also oversee strategy and operations for GroupM's business development, growth, marketing, and communications to clients, employees, … Read the whole story
Agency also plans to sell merchandise line based on characters in "Clarence the Cloud." Read the whole story
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certain brand safety practices. Read the whole story
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to … Read the whole story
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. The main idea is to help CMOs … Read the whole story
Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. Read the whole story
Her hire is part of the agency's ongoing commitment to expanding creative boundaries and further the agency's 'Creativity to Life' ethos. Read the whole story
American Family has released a new series of “Life’s Better” commercials, extending a campaign that began a year ago. Three new commercials, … Read the whole story
The work is timed to back-to-school with additional campaigns rolling out through the rest of the year. Read the whole story