September 26-27, 2017Princeton Club, New York City

Keith Pape


Keith Pape is a lifelong endurance athlete, Desert Storm veteran and CEO of YellowPike Media, an aggressive digitally focused content agency with offices in Los Angeles, CA and London, UK. YellowPike is focused on superior customer service to it's clients, providing expertise in Branded Content, Influencer Marketing and Social Media. With over 20 years of agency experience, Keith has been part of transformational change in the digital space, and brought that customer service attitude to companies like EA, Disney, Microsoft and Warner Brothers. Keith lives in Pasadena, California with his wife Nicole and has 3 children.

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Panel: How to Evaluate Influencer Campaigns
Date/Time: 1:30 PM

Is influencer ROI an oxymoron or an achievable metric? With influencer payment rates all over the map and all marketers held to greater accountability, how are brands solving for measurability here? We ask several experienced influence campaigner to speak from example and share their recent cases.

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