Digital Out-of-Home Awards Judging Methodology:
MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.
Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.
By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2014 Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.
If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.
Ari has been referred to as a “unicorn” in our business for his ability to work across digital, social, mobile and traditional marketing channels. His career has seen him manage a portfolio of national and global accounts at data driven shops such as Proximity BBDO as well as creative agencies FCB, Zulu Alpha Kilo, Fallon Worldwide and J. Walter Thompson.
His work has appeared in industry publications such as AdAge, AdWeek and Communication Arts magazine as well as traditional publications such as Fast Company, The New York Times and numerous other international media outlets. Clients such as Coke, M&M’s, Mazda and St. Louis Children’s Hospital, have garnered him accolades including multiple Cannes Lions, Webby Awards, and One Show pencils and he was recently named amongst Canada’s top 10 Art Directors.
As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fosters collaboration between the digital out-of-home (DOOH) community, ad agencies and brands providing research, standards and best practices in areas such as mobile integration and programmatic.
During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing, tools and standards for share shifting media spend, DPAA also acts as a business accelerator to individual members and the total advertising ecosystem. DPAA membership has tripled under Barry’s watch, including extensive ad-tech, location data and global expansion. He has brought the entire digital place-based (DPB)/DOOH industry to new heights of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.
Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to all digital ad applications outside the home, including programmatic buying, multi-screen strategies, data growth and location initiatives.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.
As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.
Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.
Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.
Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.
A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.
Anders is an expert in creating new user experiences using immersive technology. Having spent 5+ years at ustwo as an Immersive Design Lead, Anders has led teams across both the Malmö and NYC studios. His influential work in the space has involved creating design and technology “firsts” for some of the world’s most influential and innovative companies. From gaming to developing new IPs, Anders has mastered how to apply design and technology to the challenges that clients face in contemporary culture. Some of his most notable efforts include work for: Google, Unity, Nickelodeon, Spotify.
Sarah Stringer has come quite some way since she started out in London: her first job in media involved booking ads for a funeral company. She moved over to Mediacom London to the TED team specialising in the entertainment category looking after Universal Music’s brands Def Jam, Mercury Records, Decca Records and Deutsche Grammophon. After five years in London she moved to Melbourne, joining Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including launching movies The Avengers, Frozen and Star Wars: The Force Awakens. Identified as a 'Formidable Femme' in Campaign Asia's Women to Watch 2015 she became the youngest member of the agency’s senior management team and started their Innovation dept. focusing on delivering technology and trends insights to agency teams and clients. Stringer joined Carat USA in Jan 2016 leading the strategy across the Confectionary portfolio for Mondelez North America. Her role as SVP, Head of Catalyst and Innovation sees her lead Carat’s Innovation teams in being ‘brave’ in their day to day work by embracing a test and learn framework to understand new ways to achieve business results. She works with the Catalyst Lab team delivering thought leadership, working with emerging tech platforms to build MVP’s to help solve client business needs. She also leads a range of learning opportunities across the agency including Brave Brews (where outside speakers inspire our teams tacking macro trends), Innovation Incubator (in-house tech/platform 101 and workshops) and Brave Booze (internal sharing of amazing work across the agency).