Judging

Digital Out-of-Home Awards Judging Methodology:

MediaPost has created the Digital Out-of-Home Awards to honor the most innovative and effective advertisements in the realm of digital-out-of-home media.

Our judging panel consists of experts from the fields of advertising, marketing, digital technology and outdoor media.

By the time a Digital Out-of-Home Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the 2014 Digital Out-of-Home Awards judges, who will review the three finalists from each category and ultimately name a winner for each.

If you are interested in becoming a juror for the Digital Out-of-Home Awards, contact Laura Daly.


Kathy Delaney
Global Chief Creative Officer, Publicis Health / Saatchi & Saatchi Wellness
Kathy Delaney is the Global Chief Creative Officer of Publicis Health / Saatchi & Saatchi Wellness. She uses her bold creative vision to tell compelling, human-centric stories that promote health and wellness, while creating strong results for the agency’s clients, which include Allegra and the American Heart Association. Previously, Kathy served as Global Chief Creative Officer at Nitro, where she helped build the business globally, culminating in its sale to digital consultancy, Sapient, and successfully forming SapientNitro, a global digital and brand specialist network representing clients such as KRAFT, Foot Locker, A&E, Mars and Unilever. Prior to that, spent 12 years at Deutsch New York, climbing the ranks from Associate Creative Director to Chief Creative Officer and Managing Partner. There she helped to grow the company from a boutique into an integrated marketing company, all while producing memorable and innovative work for clients such as Ikea, Revlon and Tylenol.
Ari Elkouby
Executive Creative Director, J. Walter Thompson Toronto

Ari has been referred to as a “unicorn” in our business for his ability to work across digital, social, mobile and traditional marketing channels. His career has seen him manage a portfolio of national and global accounts at data driven shops such as Proximity BBDO as well as creative agencies FCB, Zulu Alpha Kilo, Fallon Worldwide and J. Walter Thompson.

His work has appeared in industry publications such as AdAge, AdWeek and Communication Arts magazine as well as traditional publications such as Fast Company, The New York Times and numerous other international media outlets. Clients such as Coke, M&M’s, Mazda and St. Louis Children’s Hospital, have garnered him accolades including multiple Cannes Lions, Webby Awards, and One Show pencils and he was recently named amongst Canada’s top 10 Art Directors.

Barry Frey
President & CEO, DPAA

As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. The DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fosters collaboration between the digital out-of-home (DOOH) community, ad agencies and brands providing research, standards and best practices in areas such as mobile integration and programmatic.

During Mr. Frey's tenure, he has vastly grown the organization's mission and membership base. In addition to DPAA providing marketing, tools and standards for share shifting media spend, DPAA also acts as a business accelerator to individual members and the total advertising ecosystem. DPAA membership has tripled under Barry’s watch, including extensive ad-tech, location data and global expansion. He has brought the entire digital place-based (DPB)/DOOH industry to new heights of recognition in large part through his creation of the “Video Everywhere” annual global Summit attracting the highest levels of brand and agency decision makers along with today’s important thought leaders.

Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to all digital ad applications outside the home, including programmatic buying, multi-screen strategies, data growth and location initiatives.

Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.

Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.

As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.

Natalee Geldert
Director of Brand & Media Partnerships, PMG
Natalee Geldert is the Director of Brand and Media Partnerships at PMG, focusing on strategy
development and executional excellence across a portfolio of top clients and can usually be found
wearing a Yankees ball cap - even though she’s not a big fan of the game. She has over a decade’s worth
of experience developing large-scale campaigns aimed at driving awareness and establishing a notable
market position for global brands. Natalee also engages in regular business and strategy conversations
to ensure proper ideation and how we are driving our clients’ businesses forward.
Her brilliant work for companies like Apple (Beats by Dre), J.Crew, Madewell, Nike, KEEN, and Estee
Lauder has drawn acclaim, including Cannes Lions, Adweek Media Plan of the Year, and more. Just as
importantly, her work has delivered new prospects to the top of those brands’ respective purchase
funnels. In addition to deep digital branding expertise, Natalee also draws from her early-career
experience in print design when developing fully integrated campaigns.
Natalee graduated from Southern Methodist University with a BA in Creative Advertising, Fine Art and Art
History, later studying International Advertising at Regent’s University London.
Tony Kalathara
Executive Group Creative Director, David Miami
Tony Kalathara is an Indian American Creative Director from New York City. He was recently promoted to Executive Group Creative Director at global creative agency DAVID Miami. Tony started out in finance but quit. Tony’s family then disowned him. Later, upon achieving global success on brands like Burger King, Budweiser, Heinz, and more, his family took him back. His dad is now very proud of him and likes all his Facebook photos. Tony is ranked the number 3 Creative Director in the world according to Cannes in 2017. He’s also the number 3 in the world at missing text messages. He enjoys doing advertising “firsts” and breaking the internet with award-winning campaigns like Burger King’s “Google Home of the Whopper” and “Whopper Neutrality.”
Ryan Laul
President, Outdoor Media Group
Ryan Laul is the President of Outdoor Media Group of Companies.  Ryan is responsible for the vision and strategy across the organization ensuring that the company is operating lockstep with our clients in pursuit of solving their business goals and brand objectives.   Ryan, who previously served as the Vice President and launched [d] theory, the Digital OOH & Innovation’s team, has led the company into the new era of data and analytics, and has reframed the organization’s structure to ensure digital proficiency throughout.

Under Ryan’s leadership the agency executed the largest data-driven OOH campaign, integrated mobile audience data into fundamental planning and buying, developed the largest demand-side resource for DOOH media and was the first company ever to establish a cinema upfront with the nation’s largest supplier.  

Ryan holds positions on Geopath’s and the DP-AA’s Board of Directors and works closely with the New York Ad Club to provide leadership in connecting the OOH industry with young professionals.

Prior to joining OMG, Ryan was a Senior Vice President at Posterscope and led their digital division – Hyperspace.
Paul Lindstrom
Head of Research and Analytics, Tunity
Paul Lindstrom is the Head of Research and Analytics at Tunity, an out-of-home (OOH) data measurement company and consumer application which allows users to hear live audio from muted televisions directly through their mobile devices. In his role, Paul supports the creation of various data products, including Tunity's new analytics product, and helps set strategic vision and direction. Prior to Tunity, Paul spent over four decades at Nielsen, where he was responsible for designing and deploying innovative tools, systems, studies, and measurements for new media outlets. He also directed sales, operations, and strategy for Nielsen Strategic Media Research and Nielsen On Location. Paul is an research and strategy executive with a successful track record in pioneering business development, product leadership, and research design. His combination of experience with media and custom research, location, and OOH measurements at Nielsen have allowed him to develop a new metric to capture OOH viewing insights based on Tunity's traffic, tuning, and attention data.
Ellen Oppenheim
VP Global Trade Groups, Prohaska Consulting

Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.

Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.

Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.

A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.

Anders Oscarsson
Immersive Design Lead, ustwo

Anders is an expert in creating new user experiences using immersive technology. Having spent 5+ years at ustwo as an Immersive Design Lead, Anders has led teams across both the Malmö and NYC studios. His influential work in the space has involved creating design and technology “firsts” for some of the world’s most influential and innovative companies. From gaming to developing new IPs, Anders has mastered how to apply design and technology to the challenges that clients face in contemporary culture. Some of his most notable efforts include work for: Google, Unity, Nickelodeon, Spotify.

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Sarah Stringer
Head of Catalyst & Innovation, Carat, USA

Sarah Stringer has come quite some way since she started out in London: her first job in media involved booking ads for a funeral company. She moved over to Mediacom London to the TED team specialising in the entertainment category looking after Universal Music’s brands Def Jam, Mercury Records, Decca Records and Deutsche Grammophon. After five years in London she moved to Melbourne, joining Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including launching movies The Avengers, Frozen and Star Wars: The Force Awakens. Identified as a 'Formidable Femme' in Campaign Asia's Women to Watch 2015 she became the youngest member of the agency’s senior management team and started their Innovation dept. focusing on delivering technology and trends insights to agency teams and clients. Stringer joined Carat USA in Jan 2016 leading the strategy across the Confectionary portfolio for Mondelez North America. Her role as SVP, Head of Catalyst and Innovation sees her lead Carat’s Innovation teams in being ‘brave’ in their day to day work by embracing a test and learn framework to understand new ways to achieve business results. She works with the Catalyst Lab team delivering thought leadership, working with emerging tech platforms to build MVP’s to help solve client business needs.  She also leads a range of learning opportunities across the agency including Brave Brews (where outside speakers inspire our teams tacking macro trends), Innovation Incubator (in-house tech/platform 101 and workshops) and Brave Booze (internal sharing of amazing work across the agency).

Sarah Thompson
CSO, Mindshare, Canada
Sarah Thompson is the CSO of Mindshare Canada. She believes media needs to serve the consumer and deliver satisfaction for every opportunity for attention in order to deliver any business result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people.  Previously, Sarah was the VP, Strategy at Cossette working on consulting, brand, product innovation, integration, digital, media and 1:1 strategies for clients including Canopy Growth, TELUS, TD Bank, and SickKids Hospital. Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. She has held roles in start-ups, consultancies and agencies. While some may call her a marketing unicorn, she sees herself as a strategist who does the right thing for the business and the consumer.