Agenda

April 22, 2018
6:30 PM
Welcome Cocktail Reception
April 23, 2018
7:30 AM
8:00 AM
Registration & Breakfast
8:15 AM
9:00 AM
9:15 AM
9:45 AM
10:15 AM
10:45 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
5:30 PM
One on One Meetings
6:30 PM
8:00 PM
Dinner Reception
April 24, 2018
7:30 AM
8:00 AM
Breakfast
8:15 AM
8:45 AM
9:15 AM
9:45 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
9:00 PM
After-Party
April 25, 2018
7:30 AM
8:00 AM
Breakfast
8:30 AM
9:00 AM
9:20 AM
10:00 AM
10:30 AM
11:00 AM
Conference Concludes

Customer-First Meets The In-Box

It's not about the campaign calendar, anymore. It's not about your content strategy. And its definitely not about your channels. It is about the customer - her schedule, her journey, her experience. And that changes everything, from the way email teams work internally and across silos, how data are gathered and deployed, which technology marketers apply, and the role of content and service int he messaging mix.

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