July 19, 2017Marina del Rey Marriott, LA


Human Learning Meets Machine Learning

If 2017 has proven one thing so far, not only is automation here to stay, increasingly, it’s the order of the day: from the availability of programmatic inventory across nearly all media channels and platforms, to the layering in of AI/bots, machine learning and other forms of algorithm-driven automation, media buying, planning, strategy and execution are only becoming more and more…programmatic.

Even as humans empower machines to innovate in ways never seen before, at the same time, machines have amplified human interaction via social media platforms, which have given rise to new marketing mediums like influencer marketing. And yet, even as thousands of brands team up with influencers and other advocates to engage audiences across their social channels, marketers are struggling to value the impact of these relationships. Can machines help brands solve the influencer ROI puzzle, too?

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Featured Speakers

OMMA LA 2017 Participants Include:


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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
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Conference Content Programmer

Ross FadnerDirector, Event Programming, MediaPost 

What people are saying about MediaPost's OMMA Conferences...

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space" Kevin KleinHead of Marketing, Global Display AdvertisingAmazon.com

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