September 29 - October 1, 2015None
To attend any of the individual shows, click on the appropriate show link.
Attribution, the dark art of knowing which ad exposures where and when drive results, has undergone its own disruption of late. At our inaugural OMMA Attribution conference we'll explore how marketers are beginning to put all the pieces together. We'll learn how to gain insight into which sources contribute, which channels convert, and which tactics (channel, frequency, creative) produce the greatest efficiency, More»
The new era of "People Picking" is upon us. Audiences are being aggregated, analyzed and optimized via demand side software interfaces and algorithms. As we will learn at OMMA Audience Buying, the shift is not so simple or easy. At this show, media buyers and sellers will expose the unexpected consequences and complexity of following the consumer. More»
It's about following audiences now, not just buying "TV,” but it's less about automation and real-time ad insertion than about the infusion of enhanced granular data and segmentation opportunities into the media buying process. We explore the range of ways to more precisely target individual viewers wherever, whenever and whatever they are watching. More»
Video is the content most brands want to distribute everywhere. At this show we'll focus on the key questions and opportunities swirling around this explosive channel. Experienced media buyers will explore the state of video inventory and the search for quality. We'll expose innovative new video ad formats, enhanced video targeting technologies, multi-screen tactics and more of the strategies agencies and brands are deploying. More»
Money is gushing into mobile ... but is it smart money, invested wisely? Where and how are planners leveraging the unique capability of the smart devices and geo-targeting mobile makes possible? What are the creative challenges on the small screens? What is the state of mobile metrics? And, can we target and re-target effectively across all the big and small screens? More»
From automation to storytelling, programmatic techniques and technologies are poised to own the display space in very short order. But, has this made online advertising any better? Are we creating a sustainable display environment or destroying one? Can display ads get beyond a narrow definition of performance? Is the creative palette flexible and effective enough to carry branding? Do marketers want and need this channel to deliver more? More»