• CIAA Appoints Liquid Soul AOR
    The Central Intercollegiate Athletic Association (CIAA) the nation’s first African American athletic conference's is appointing Liquid Soul as AOR following a competitive review.  The organization's previous agency was Raleigh, NC-based D2.  The two-year assignment marks a new approach for the CIAA and includes strategic planning, advertising, digital marketing, social media, public relations, and partnership development for the organization across all platforms.  While the remit includes all branding initiatives, the agency will first focus on the CIAA’s Football Championship and Men’s and Women’s Basketball Tournament, a week-long event drawing the third highest attendance among all NCAA divisions.  “We look forward to ...
  • Martin Agency Wins Fantasy Card Game AOR
    Wizards of the Coast has appointed The Martin Agency AOR The appointment come as the publisher of Magic: The Gathering is expanding the collectible fantasy trading card game to new platforms.  After launching 25 years ago, the card game has remained popular with over 20 million current players and the publisher, a subsidiary of Hasbro, is now branching out to additional analog versions as well as the mobile and virtual space. "With renewed interest in sci-fi and fantasy genres franchises like the MCU (Marvel Cinematic Universe), Game of Thrones, Star Wars, and Harry Potter, the Magic: The Gathering brand is ...
  • School House Lands L'Occitane en Provence Work
    Full-service creative agency School House has been appointed lead design agency for L’Occitane’s new flagship boutique store in Melbourne, Australia. Under the agreement, the New York-based agency will be responsible for creating an  "immersive shopping experience" at the store, which  is scheduled to open in October. "Our partnership together has been about sitting across from each other in order to understand and fully immerse ourselves with their business and provide ongoing support,” stated School House founder Chrstopher Skinner. “We look forward to implementing our unique approach to this project that allows us to mine for the brand’s rich heritage to ...
  • Mondelez Completes Global Review
    Mondelez has completed a global media review that started earlier this year, the company has confirmed. GroupM, already having a good week with word that it won the consolidated Mars global media review, has been added to the Mondelez roster with agencies Wavemaker and Mindshare having been assigned large portions of Europe and Asia. North America duties were awarded earlier to Spark Foundry and VaynerMedia. Responding to a request for comment, a Mondelez rep stated, “With our global review, we took a new look at our media buying to better equip our company for the future and address key changes such as ...
  • AnalogFolk Wins Blink Fitness Assignment
    Blink Fitness is appointing AnalogFolk as its first “experience” AOR to improve digital innovation across the value fitness chain's entire business, including its digital products and in-gym experience. There was no incumbent during this formal review. However, this account replaces the traditional digital AOR partnership as the gym chain seeks to explore more comprehensive innovations, especially inside the clubs.  The account will be run out of the agency's New York office with first work debuting in January 2019. Last year, Blink and creative agency The Brooklyn Brothers introduced a campaign that featured real members who auditioned through Instagram.  Founded in ...
  • WPP Adds A Piece Of Unilever Business
    WPP has been awarded integrated marketing duties for Unilever’s Sunlight laundry soap brand across Africa following a competitive pitch process. Sunlight is the second largest fast moving consumer goods brand in Africa, after Coca-Cola, according to the holding company. WPP Team Unilever/Africa pitched a multi-discipline solution drawing on resources from  J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. Going forward, WPP Team Sunlight will provide access to talent across WPP companies, including Kantar, Barrows, Mindshare, TMARC, Smollan and other specialty units.  
  • Nutraceutical Appoints Blue Chip Agency Partner
    Nutraceutical is naming Blue Chip as agency partner for the supplement brand following a competitive review. The majority of the brand's marketing efforts in the past has been in-house, so this represents its first major agency commitment. Under the remit, Blue Chip will oversee integrated marketing communications, digital, social media and content creation for all of the 40+ brands under the Nutraceutical portfolio. Although the partnership will cover all portfolio brands,  Blue Chip's Larry Deutsch says the agency's initial strategy will focus on "key growth brands," such as Solaray, Kal and Dynamic Health.
  • Allen & Gerritsen Wins NOD Account
    The National Organization on Disability (NOD) is naming Allen & Gerritsen (A&G) as its new agency partner after a formal review.  A&G will create a national awareness marketing campaign to promote people with disabilities as an untapped talent segment that forms a diverse and inclusive workforce.  While women and other race/ethnic groups have done a good job of encouraging a larger conversation about the need for more representation in the workplace, those with disabilities have largely been ignored, per NOD. “We chose Allen & Gerritsen for their traits of integrity, creativity, and strategic insight that uncovered a meaningful way for ...
  • CCA Extends Kalamazoo Airport Contract
    Kalamazoo/Battle Creek International Airport (AZO) is renewing its contract with Clear Channel Airports (CCA) for an additional five years with an option to extend for another five years. CCA has provided AZO with its media network advertising since 2008, a lucrative advertising market since the Southwest Michigan region is the world headquarters for the Kellogg Company, Stryker Corporation and Whirlpool Corporation. 
  • Honey Bunches Of Oats Taps Argonaut Creative/Social AOR
    Post Consumer Brands’ Honey Bunches of Oats is naming San Francisco-based Argonaut as creative and social AOR following a competitive review held internally by PCB.  The Minneapolis-based Public Works served as AOR for only a year.  Honey Bunches of Oats will have to undergo a significant brand overhaul since its long time spokesperson Diana Hunter (who actually worked in a Post factory where the cereal was made) announced her retirement last year.  The company employee turned campaign star first appeared in a commercial for the Post cereal brand in 2015 when she was shown speaking ...
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