As an investor in AI, I'm sensitive to the narrative that technology is subtracting humanity from our interactions. As the story goes, we've become so efficient at delivering exactly the content that appeals to predisposed biases, that everyone burrows more deeply into their digital worlds and connects less with each other in person. This results in developing deeper relationships with devices than fellow human beings, which can lead to increased isolation and loneliness. There's some truth to this idea. But a new use of technology is now serving as a lifeline to catch people before they slip beneath the surface.
In other contexts, I write a lot about cybersecurity. So, when I saw the acronym "GDPR" in one of Kantar Millward Brown's 2018 predictions, very near this sentence: "The question that remains to be answered in the field of marketing AI will be one of privacy and control," I shuddered involuntarily.
Because my day job is investing in artificial intelligence, I end up thinking a lot about cybersecurity, which is the largest category of AI solutions. Reflecting on the most recent high-profile corporate hack, where Uber revealed a breach exposing data from 57 million users and drivers, I found myself wondering how many brand marketers felt a chill.
"Be prepared" is more than just the Boy Scout's solemn creed, or a fun-but-obscure song by Tom Lehrer, the great singer-songwriter-satirist and retired Harvard math professor. It's what marketers should do right now to get ready for the post-modern age of artificial intelligence hurtling toward them.
Very important artificial intelligence research was presented last week at the Oaklins Desilva+Phillips 2017 Dealmakers AI Summit, an elite invitation-only event in Manhattan to which a friend wrangled plebeian me an invitation. The research, "Reshaping Business with Artificial Intelligence," produced by MIT Sloan Management Review and The Boston Consulting Group (BCG), reveals stark differences between companies that are leading the charge to adopt AI ("Pioneers") and those that are not ("Passives").
Multiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising. Brand marketers and agencies are using AI technology to measure the emotional effectiveness of their creative.
If you believe the world's foremost (publicly available) artificial intelligence, I am much more intellectually curious, emotionally aware, sensitive to beauty and willing to try new things than just about all of you. Apparently, I'm also a bit of a boorish jerk: I value my own interests over yours, I'm extremely skeptical of your motives, I don't try to help others, and I take virtually no pleasure in life.
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI.
I've written a lot of columns exhorting marketers to jump into artificial intelligence and learn it like their lives depend on it. Make that "livelihoods." You see, I know something you may not. After nearly four decades as a technology journalist, I observed firsthand the increasing tempo of tech-wrought change. And in the new world ruled by network effects, when a company falls behind, it's almost impossible to recover.
I have a confession: AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will all evolve differently depending on how we answer those questions. My brain is hurting right now. But if you're a marketer planning to use AI, you're going to hurt a lot more than your brain if you don't start examining the ethical questions. I