automotive

Hyundai Launches First TV Spot For Cancer Charity

Hyundai is launching its first national TV spot for Hope On Wheels, a nonprofit supported by the automaker in honor of National Childhood Cancer Awareness Month.

Developed with agency INNOCEAN Worldwide, the "Our Greatest Feature" spot shows a woman driving a Hyundai Sonata throughout the city and eventually pulling up to a children's cancer hospital to meet a small child and her father, when a voiceover says the best standard feature on every "Hyundai is Hope."

The ad ends by explaining its role with helping this charity.

The 30-second spot will air on broadcast and social channels, and additional details can be found at HyundaiHopeOnWheels.org.

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