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JACK LOECHNER

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.

Articles by Jack All articles by Jack

  • $800 Billion For Sales Training in Research Brief on 10/18/2018

    In the U.S. alone, companies spend $15 billion each year training sales employees and $800 billion on incentives to retain talent.

  • Hey, Big Spender in Research Brief on 10/17/2018

    The auto industry is a big TV ad spender. In 2017, in the U.S., TV advertising accounted for 83% of the auto industry's total ad spend (up 3.5% from 2016).

  • Trust, Loyalty, and Quality Carry Retailing in Research Brief on 10/16/2018

    In the age of what McKinsey & Co. calls the "experience economy," retailers are faced with a challenge: They must innovate the products and services they offer, while also creating and maintaining a customer experience that will keep customers both trusting and loyal in the face of endless options

  • Holiday Sales Up 3.6 to 4% Forecasts NRF in Research Brief on 10/15/2018

    According to the National Retail Federation Holiday report 2017 was a relatively strong year for holiday sales, buoyed by strong employment and higher consumer confidence. Holiday sales during November and December of 2017 increased by 5.5% year-over-year, the largest increase since 2010.

  • Focus On Marketing in Research Brief on 10/12/2018

    95% of marketers say they understand the value of a multichannel approach, but only 73% have a vetted multichannel strategy ready to use.

  • 30% Australian Grocery Growth in Research Brief on 10/11/2018

    "E-commerce is a tremendous growth opportunity for the Australian grocery sector," says Jamie Murray, Senior Manager, Retailer Services

  • National Academy of Inventors in Research Brief on 10/10/2018

    The 2018 Activities Report includes statistics on the impact NAI Fellows make on their communities, including how many companies they have formed, how many jobs they have created and more

  • Online Grocery Market in Research Brief on 10/09/2018

    According to a recent Internet Retailer newsletter, the 2018 Online Food Report,America's grocery business is a trillion-dollar market, but only a few years ago the online segment was barely visible, and not threatening to food stores.

  • A Year Of Ad Tech In Review in Research Brief on 10/08/2018

    According to author Xavi Beumala, CEO and co-founder Marfeel, It has been a year of drastic change for the online publishing and ad tech industries and we are bracing for even more changes before 2018 comes to a close. There has been an inordinate rush to adopt and implement significant business changes

  • Who Told You That? in Research Brief on 10/05/2018

    83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consumers look for an indicator that their transaction will be safe and satisfactory,

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