The Internet of Things involves lots of speed. This could involve the speed of connections of smart devices, the speed of tracking and analyzing data or the speed of serving context-based messaging to a consumer based on location in real time. There's also another place for speed, and that's in the innovation process that will create the IoT technological marvels aimed at satisfying a market need, maybe even before the market knows it has it.
Every industry is being impacted by the Internet of Things in one way or another and hospitality is no exception. Travelers are dealing with beacons at airports to provide more relevant location-based information as they navigate through a terminal on the way to their plane. Delta lets passengers track if their luggage made it onto the plane and Tumi has a device that tells precisely where that luggage is, anywhere in the world.
Connected clothing is about to get a boost. Nike is introducing a connected jersey so basketball fans can tap a phone to the shirt and receive custom content. The Nike NBA Jersey comes with a tag at the bottom, where an NFC chip sits under the NikeConnect logo.
Augmented reality has been around for years and it looks like some more years will be needed before it hits it big. While Pokemon Go gave many consumers a taste of what AR could look like, the future of AR involves many head-mounted displays to bring it to a broader life. Consumer spending on AR head-mounted displays will account for more than half (53%) of all headset spending within five years, according to the new semi-annual forecast by Greenlight Insights.
Many companies are concerned about IoT security, and mid-sized companies may just be at the head of the list. The majority (73%) of mid-market companies say they are at risk for an IoT security breach and even more (92%) are concerned about the potential of ransomware, according to a new security study. Almost a quarter (22%) of companies wit 200 to 499 employees said they already had experienced a security attack.
The wrist wearables market is going strong, especially in the category of smartwatches. Driven by Apple and Android Wear, smartwatches are projected to rule over all other wearable categories for at least the next four years. Other areas for connectedness include clothing, eyewear and most notably wrist bands, according to the new IDC global quarterly wearable device tracking forecast.
While the Internet of Things will produce mountains of data, many consumers are concerned that someone will access some of the data relating to them. Part of the issue around data also comes down to who consumers will trust with it. A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates.
Improving customer experience is one of the main drivers of digital transformation in business. At least that's what CEOs around the world say, most of whom give themselves good marks for execution. A large majority (79%) of CEOs describe the digital experience they offer their customers as either excellent or good, based on a new study.
The capabilities of wearables continue to evolve, but there's one feature that may give a real boost to adoption of the devices. That feature is the ability to pay for something via a wearable device, such as a smartwatch or fitness tracker. The majority (60%) of consumers say they would be interested in using a contactless form of payment, like by a smartwatch, to pay for something while exercising, according to a new study.
The U.S. government is getting involved with self-driving cars, at least from a regulation standpoint. Various forms of connected cars have been coming for some time, on the road to fully autonomous vehicles. The U.S House of Representatives just passed legislation that would make it easier for autonomous car makers to be exempted from normal safety standards for up to 100,000 cars for a one-year period while they are tested.