• ENGAGE:MILLENNIALS
    We Got The Power: How Millennials Are Driving Consumer-First Experiences
    I've been in a few meetings over the past months where grumbling about Millennials has been an underlying theme. So entitled. Easily sidetracked. Need extra praise. Okay, some of these things may be true on a superficial level, but the Millennial generation has shown us, as consumers, the power we have that we now take for granted. Even we Gen Xers appreciate the influence that Millennials have insisted on, without even realizing it was our younger counterparts who got the ball rolling.
  • ENGAGE:MILLENNIALS
    42% of Millennials Are Multicultural
    Millennials are one of the most inherently multicultural consumers in the U.S. In fact, of the 75 million Millennials in the U.S. today, more than 42% are multicultural.
  • ENGAGE:MILLENNIALS
    Why Are Hispanic Millennials Streaming More Spanish-language Content?
    It's no secret that traditional Spanish broadcast networks have been experiencing a steady loss of viewers in the U.S. year over year. Many factors are contributing to this decline including a slowing in immigration from Mexico. But, perhaps even more impactful is the fact that growth in the U.S. Hispanic market is primarily coming from U.S. born. However, our latest report, which focuses on the media habits of the Total Market, shows a significant increase in the number of Hispanic millennials streaming Spanish language content via over the top services.
  • ENGAGE:MILLENNIALS
    For Millennials, The Medium Is The Experience
    Brands targeting Millennials: create a not-to-be missed experience and Millennials will come, post heavily online and become massive brand loyalists.
  • ENGAGE:MILLENNIALS
    3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers
    Think that salespeople are immune to disruption? Think again.
  • ENGAGE:MILLENNIALS
    Nudes, Sexts, And Dealing With An Ex: Why Marketers Should Care
    From generation to generation, you hear the same thing: Back in my day, things were not this crazy, oversexed, and dangerous. You probably also talk about how you walked uphill both ways to school (possibly in the snow).
  • ENGAGE:MILLENNIALS
    On Social Media, Get The Girls To Get The Guys
    Bars have had it figured out for ages: A ladies night will bring in the guys. When girls are there, guys have an incentive to hop on the bandwagon. While this has always been the case in the real world, the same phenomenon has increasingly made its way into the digital world as well.
  • ENGAGE:MILLENNIALS
    Heightened Millennial Expectations Shift The Travel Industry
    Today, travel doesn't just stand for getting from one destination to another for millennials. Traveling is a part of their identity - a vital experience that helps them understand, grow and continuously reinvent their sense of self. In fact, it is so important to this generation that young adults rank travel as more important than escaping from their student loans, buying a "big ticket" item, improving relationships with family and friends or even starting a family of their own.
  • ENGAGE:MILLENNIALS
    Millennials And Finance, With A Slice Of Avocado Toast
    Media types often like to portray Millennials as irresponsible and irrepressible narcissists who are more interested in squandering their paychecks on pricey avocado toast or on ill-fated music festivals held at private Caribbean islands than saving for the unforeseeable future.
  • ENGAGE:MILLENNIALS
    Understanding The Fickle Adult Beverage Consumer
    Many of us will head to the grocery store this Memorial Day weekend to pick up a few items and, inevitably, that includes grabbing beer, wine or a spirit product. We have our list in hand and a pretty good idea of what we're going to buy. But something happens to 21% of us while in the store: We change our mind.
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