1. Paula Lynn from Who Else Unlimited
    over 1 hour ago re: Twitter Publishes Trolls' Tweets, Reveals Nature, Source Of Abuses by by Gavin O'Malley, Staff Writer (Mobile Insider - Oct. 18)

    The world would be so much better without the Twits and this company shut down globally. This article just proves it further. $5 Billion for every abuse will do it.

  2. Ed Papazian from Media Dynamics Inc
    3 hours ago re: Forecast: Mobile Grabs 43% Of Ad Spend By 2020 by by Gavin O'Malley (Digital News Daily - Oct. 18)

    Same old propaganda line. How much of that "ad spend" consists of TV style branding ads? Answer: Not much. It's mostly the kinds of ads one doesn't see on TV. Yep, there is growth where video ads by traditional branding marketers -as opposed to direct marketers --is concerned but by 2020, TV will far outdraw mobile in the branding category. Sorry.

  3. Ron Kurtz from American Affluence Research Center
    3 hours ago re: The Power Of Direct Mail -- And How To Get It Right by by Julian Gratton (Marketing Insider - Oct. 18)

    Direct mail is probably the most cost effective and efficient way to target a very specific market segment, e.g. wealthy, single females age 30 to 45. A strong message on good stationary can persuade the target to visit a website, where a comprehensive and compelling story can be told with audio and video.

    Consumers want to do online research anyway, especially before they reveal themselves to someone who may become a pest trying to sell them something.

    The effectiveness of each direct mail piece can be tested by tracking the traffic it produces for the website. 

  4. Jeff Ferguson from Fang Digital Marketing
    3 hours ago re: Google Makes AI Dominant In Niche Categories For Search by by Laurie Sullivan, Staff Writer (Search Insider - Oct. 18)

    This study is dangerous. I can see a lot of people using these correlations to make drastic changes to their content and being disappointed.  

  5. Paula Lynn from Who Else Unlimited
    5 hours ago re: Trump Wants Drug Prices In TV Ads, But It Will Take A Microscope To See It by by Wayne Friedman, Staff Writer (TV Watch - Oct. 18)

    They are "on to" more death and destruction. The less affluent a person/family is, the less they will be able to afford those drugs or realize there may be help for them to pay for those pharmas( people still believe coal is coming back). Average social security pays $1430 (or so) per month with so many people getting less, now. With the "on to" administration's plans to cut that and medicare and medicaid, it will change downward, too. Then again, repealing a more affordable form of healthcare WITHOUT replacing it, will hurry on death for poorer people. Pharmas will have to reduce their cash costs 80-90% for people to afford it and that is not going to happen, but will raise costs to insurance companies passed "on to" consumers and medical facilities passed "on to" consumers. That's the plan, one microspopic step at a time. 

  6. Paula Lynn from Who Else Unlimited
    5 hours ago re: Marketers: Automation Is Turning Humans Off by by Joe Mandese (MediaDailyNews - Oct. 18)

    There is pain in lonliness. Automation creates lonliness and doesn't feel.

  7. Ed Papazian from Media Dynamics Inc
    6 hours ago re: TV Still Strong In Auto Ad Metrics, Social Media Even Better by by Wayne Friedman (Television News Daily - Oct. 18)

    Wayne, if I understand the Nielsen release, they did not measure actual ad schedules used by car advertisers or their audiences but confined themselves to people who claimed to watch TV at least five days a week---"heavy viewers?--and those who used social media. Therefore the finding that TV scored far better in awareness than other media may simply be a function of much heavier spending in TV. Also, the finding that there was a "lift" in purchase intent among heavy TV viewers who also used social media may be a function of the demos of such people compared to those who did not use social media and not necessarily to any advertising that appeared on social media.

  8. Douglas Ferguson from College of Charleston
    9 hours ago re: Twitter Publishes Trolls' Tweets, Reveals Nature, Source Of Abuses by by Gavin O'Malley, Staff Writer (Mobile Insider - Oct. 18)

    Selective Memory.  https://www.nytimes.com/2018/02/17/sunday-review/russia-isnt-the-only-one-meddling-in-elections-we-do-it-too.html

  9. Ed Papazian from Media Dynamics Inc
    10 hours ago re: Study: 1300 Communities Have Lost Newspaper Coverage, Serious Implications For Democracy by by Fern Siegel (Publishing Insider - Oct. 17)

    All of this is mainly a function of advertisers losing interest in local papers of all types relative to competing media and audiences getting information via other means. It may be too bad but that's the way it goes in business. As for the population being denied adequate news coverage on a local basis, to what extent are other sources filling this gap?I suspect that the answer is quite a bit.

  10. Bill Ganon from Connect2Sell
    11 hours ago re: $800 Billion For Sales Training by by Jack Loechner, Staff Writer (Research Brief - Oct. 18)

    As an executive communication coach, this article really resonated. Once again, it's not "or", it's "And"...technology without relationship building (trust) doesn't win the day and vice versa. You can win on "she and I great friends" anymore than you can win by dazzling with pithy social media entries and texts. They have to meld to form an informed, innovative, reliable and trustworthy sales profile.

  11. Ed Papazian from Media Dynamics Inc
    Yesterday, 5:34 PM re: Facebook Inflated Video Metrics By Up To 900%, Marketers Claim by by Wendy Davis (Digital News Daily - Oct. 16)

    Reminds me of the Bernie Madoff ponzi scheme. So many "duped" investors accepted the inflated earnings without question---even though anyone with a bit of common sense could have---or should have---seen that such inflated profits were mathematically impossible. The basic ploy in most scams is the basic fact that the "victims" dupe themselves---with greed being the primary culprit.

  12. Paula Lynn from Who Else Unlimited
    Yesterday, 5:27 PM re: In The Dark: Consumers Fear PII Theft, But Few Scan The Dark Web To Find Out by by Ray Schultz, Columnist (Email Insider - Oct. 17)

    As you have pointed out here on MP many times, the Healthcare category is one of the most unresiliant to all kinds of breaches. I fear so many people are misinformed or just not informed.

  13. Colin Williams from Comcast Spotlight
    Yesterday, 4:31 PM re: Media And Technology Companies Grapple With How Younger Consumers Watch Video by by Alex Weprin, Staff Writer (Video Insider - Oct. 09)

    This probably has to do more with the 'type' of viewing experience. Gen-Z'ers are going to be watching mostly "on demand" content with the likes of streaming and online video sources such as Youtube, Hulu, VOD via MVPD and the like. In that circumstance, they are conditioned to fewer commercial pods and dialed in to the content. Versus the "base" audience that may have been conditioned to significantly higher loads and more frgequent breaks which overloaded our attention thus turning us away as a reponse. Just a thought. 

  14. Clayton McLaughlin from Green Line Digital
    Yesterday, 4:17 PM re: Holiday Calendar For Targeting Search Campaigns by by Laurie Sullivan, Staff Writer (Search Insider - Oct. 17)

    How does one get a hold of this report?

  15. Mike Merna from Oracle
    Yesterday, 3:46 PM re: Data Still Makes Ads Irrelevant, Consumers Say by by Laurie Sullivan, Staff Writer (Data & Programmatic Insider - Oct. 15)

    "Data Still Makes Ads Irrelevant, Consumers Say"

    "Most Marketers Don't Use Data Properly" - I say.

  16. Paula Lynn from Who Else Unlimited
    Yesterday, 3:43 PM re: Humans Vs. Machines: Empathy Is Not An Algorithm by by Cory Treffiletti, Featured Contributor (Media Insider - Oct. 17)

    It depends upon if marketers and about those they work, care.

  17. Paula Lynn from Who Else Unlimited
    Yesterday, 2:07 PM re: Study: 1300 Communities Have Lost Newspaper Coverage, Serious Implications For Democracy by by Fern Siegel (Publishing Insider - Oct. 17)

    One of the first tenents of fascism is controlled mass media and the distain/destruction for the press.

  18. Darrin Stephens from McMann & Tate
    Yesterday, 2:03 PM re: Facebook Inflated Video Metrics By Up To 900%, Marketers Claim by by Wendy Davis (Digital News Daily - Oct. 16)

    If true, advertisers should hold their agencies' feet to the fire and ask how Facebook was able to dupe them. I suspect the relationship between Facebook and agencies has gotten waaaay too familiar, and we are too afraid or too dumb to question their metrics.

  19. Paula Lynn from Who Else Unlimited
    Yesterday, 12:05 PM re: 'Better Call Saul': It's All Good, Man by by Gary Holmes, Op-Ed Contributor (Television News Daily - Oct. 16)

    So far, your heart still hurts for Jimmy.

  20. Paula Lynn from Who Else Unlimited
    Yesterday, 11:12 AM re: Students Defrauded By For-Profit Colleges Will Get Loan Relief by by Thom Forbes, Featured Columnist (Marketing Daily - Top of the News - Oct. 17)

    Please read "Meet the Economist Behind the Stealth Takeover of America" 5/30/18 by Lynn Parramore for the Institute of New Economic Thinking. It is a history of George Mason University and the Kocks, et al, who decided that the country should be run by the aristocratics  with the rest of the people working to serve them. Betsy Devos' family is a part of the aristocratics who profess that policy - her education. Wonder which of her 7 yatches on which she chatted.

  21. Douglas Ferguson from College of Charleston
    Yesterday, 10:37 AM re: 'Better Call Saul': It's All Good, Man by by Gary Holmes, Op-Ed Contributor (Television News Daily - Oct. 16)

    You mean, no one changes that much.

  22. Paula Lynn from Who Else Unlimited
    Yesterday, 10:06 AM re: Facebook Inflated Video Metrics By Up To 900%, Marketers Claim by by Wendy Davis (Digital News Daily - Oct. 16)

    When it comes to fbeast, all of their "stats" are always wrong and convaluted, not to mention under reporting or over reporting numbers that are misreprented and hurt the world. It needs to be cut up into little pieces and each different companies with totally different ownership and employees.

  23. Paula Lynn from Who Else Unlimited
    Yesterday, 10:01 AM re: Users Wary Of Bots, But Businesses Utilize Them In Customer Communications by by Gavin O'Malley, Staff Writer (Social Media Insider - Oct. 17)

    "If if be the peacemaker, much virtue in if."  There is no "if". It is. How do you know the difference between a good bot and a bad bot ? How do you know who, the actual names of the people, backs the bot ? If there were no nuclear power, would there be no possiblity of nuclear war ? Are you a bot? How do we know ?