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It is the best tasting drink on this side of the universe. It is also one of the most internally acidic destructive drinks eating up your innerts and can't be fixed. No more diet Coke.
They are publishers and have the responsibility and legal definitions of publishers. There will be legal ramifications and laws on the horizon not to mention they will be held by definition to legal repercussions even what there is now on the books.
Interesting article and POV Adam.But one has to ask themselves what does it matter in the big scheme of things if this ex-TV celebrity and ex-White House staffer is 'unhinged'?One should also ask themselves what does it matter in the big scheme of things if this ex-TV celebrity and cunnrent POTUS is 'unhinged'?From afar it makes a very big difference.
Proportion would be the more apposite term.
Gosh, I remember that back in the day we used to have Household TV ratings - how sophisticated was that!Well the answer turned out to be - not very spohisticated.So people-based diaries, and then peoplemeters came to be the de facto standard starting in the late '80s/early '90s.I find it amusing that this discussion is re-surfacing and that the modern marketer is again asking the question. The simple answer is that it depends on the brand, its usage and its purchaser - a fact that seems to have been lost over time in the headlong rush to granularity and speed of data irrespective of its meaning or relevance.
The platform "we are not media companies" is disingenuous also in the sense that "traditional" media outlets like broadcast TV stations (and networks) are mainly curator/aggregators and distributors of content produced by third parties as well. And no one tries to argue they are not media.
That's exactly what I thought.
Like Chipotle didn't have enough problems already. More here...http://pjlehrer.blogspot.com/2018/04/sorry-chipotle-i-dont-think-this-new.html
Cory agree with you 100% I'm glad we get it! My FREE WISDOM for the world and especially kids is the greatest influencer web platform in the world because the wisdom especially the kid's wisdom is the only wisdom that is easy to read and understand and is universal. My FREE aimhightips.com can change the world and increase the brand it is associated with - someone can buy it from me because oat 69 I am tired of doing this for 26 years. In the approxiamte 6 years on FB the page www.facebook.com/aimhightips has close to 4 million Likes and I am a nobody. Imagine if NFL footbal players were giving PSAs on TV with the Tips or the Tips were from Lebron James on the internet. So many companies are trying to copy what I have done but they can't and neither can AI. THe Gates Foundation and Chan Zuckerberg initiative are trying to do what I have already done. Jim Shelton formerly of the Gates Foundation and now Chan Zuckerberg had discussed the Tips with me 12 years ago. All children and especially those who are underprivileged can benefit from the Tips and probably there will be fewer bullies, less shootings and generations of nicer people. Any product that uses the Tips will recieve all the kudos for the Tips. I do not want publicity and will take my name off the Tips is someone purchases them from me. If you are interested in helping me find a purshaser you can reach me at email@example.com thanks
That's an interesting idea, Paula. Maybe I ---er, "we", can figure out a way to charge our subscribers less if they can answer at least 50% of the questions about the ads correctly---and get the advertisers to give the winners free samples as a promotional ploy. I'll bring it up at our next meeting with the venture capitalists which , by the way, we are going to hold at a conference center as there are so many interested parties they can't all be accommodated in a regular office or hotel suite. Thanks for the suggestion.
Apparently, in her book Omarosa says that “someone” told her that he heard Frank Luntz say that Trump used the N-word. Whew! But now Luntz is saying that not only did he never hear Trump say that (a “flat-out lie” he says) but that Omarosa never called him for his comments on this. Yeah she’s a flake. But you’re right, hiring her in the first place doesn’t make Trump look too good either.
What could Elliott do that the management couldn't? Who would buy NLSN? Private eqiuty adds more leverage on an already levered company? What am I missing?
Will there be quizzes to prove they watched ?
D I S R U P T I O N in measurement. Nielsen--ComScore. Then you have innovative fast moving companies like Simulmedia, TruOptik, and a ton more. What a great time we are in!
Perhaps a better name for our exciting new venture would be "AdPal" as opposed to "AdPay"? Any thoughts?
Joe, even though you used the word "share" some people will, no doubt, think that this means that people are watching many fewer channels than they once did---which isn't the case. What Nielsen is indicating---probably using a one-week time frame---is that the percentage of available channels that are tuned in---I assume for at least ten minutes---has declined------not surprisingly, as the number of tuning options has increased significantly.
Wayne, here's another idea. Viewers often find certain commercials amusing and enjoy watching them. Maybe advertisers should charge a fee to their viewers for providing such entertainment. In fact we are developing an idea which we will soon be taking to the venture capitalists, seeking $500 million as a start up investment. We call it "AdPay" and the idea is to sell amusing commercials via apps at $10 each for a miniseries of 100 commercials ( selected by a panel of 100,000 folks ) to people who love amusing and/or entertaining ads. The advertisers who provide the ads would, of course, share in the resulting revenues. We may offer this in two versions, one ad-free---for a higher charge; the other with ads but at a lower rate. Of course we will need about $100 million per year in regular advertising to recruit customers but just think of the results when we hit our first year goal of 10 million subscribers. Now, consumers will be paying to binge watch ads.
This news must come as a great relief to Market, Eloqua and the raft of marketing automation firms betting on email for nurturing :-)
Ed, you're awesome. Please never stop providing valuable insight. :)
Laurie, the resaon this question is even being asked is because so many of the so-called new targeting measurements---such as "Big data" TV ratings or "addressable TV" can not determine who is being reached---only that the device was being used. So, working backwards, we elevate the concept of reaching "the household" to equal status with reaching a particular human target. Frankly, the whole debate is silly. Of course, you target the individual who you are trying to motivate. If it is both the man-of-the-house and Woman-of-the-house then target both. It's really all that simple. As many of our "advanced" systems can't tell us who is watching a TV commercial or video ad, we are willing to pretend that household audiences are OK, when they are, at best, poor indicators of consumer targeting. Why not address the real problem and find ways to discover exactly who is being reached. Then the "problem" is solved and we can move on to other issues such as figuring out if the ads were seen, frequency capping, cross platform comparisons, etc.
Your fbeast friend is not your friend. You need help. If you think an inanimate object is your friend, you need a lot of help. Please get it before more people get hurt.
It seems that the weights on the scale is getting to be and will be heavier in favor of the misinformation rather than facts via particularily on line. More to the point, we are getting where we will need to stop getting/believing any factual news on line and must use print or broadcast to verify with footnotes. Of course, it could be "demanded" ,for what it's worth, in some form that any forum on line must be edited and stated as much with footnotes to show its audience what is being reported is news/verifiable and not commentary/opinion. New marketing opportunites ?
If you believe Kraft Macaroni & Cheese is your friend, you need to put down the device, step away, and talk to real people. You know what's insanely successful to Kraft? Getting you to buy more product. All those views, impressions and engagements don't mean anything to them unless they translate into sales. Did they?