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The world would be so much better without the Twits and this company shut down globally. This article just proves it further. $5 Billion for every abuse will do it.
Same old propaganda line. How much of that "ad spend" consists of TV style branding ads? Answer: Not much. It's mostly the kinds of ads one doesn't see on TV. Yep, there is growth where video ads by traditional branding marketers -as opposed to direct marketers --is concerned but by 2020, TV will far outdraw mobile in the branding category. Sorry.
Direct mail is probably the most cost effective and efficient way to target a very specific market segment, e.g. wealthy, single females age 30 to 45. A strong message on good stationary can persuade the target to visit a website, where a comprehensive and compelling story can be told with audio and video. Consumers want to do online research anyway, especially before they reveal themselves to someone who may become a pest trying to sell them something.The effectiveness of each direct mail piece can be tested by tracking the traffic it produces for the website.
This study is dangerous. I can see a lot of people using these correlations to make drastic changes to their content and being disappointed.
They are "on to" more death and destruction. The less affluent a person/family is, the less they will be able to afford those drugs or realize there may be help for them to pay for those pharmas( people still believe coal is coming back). Average social security pays $1430 (or so) per month with so many people getting less, now. With the "on to" administration's plans to cut that and medicare and medicaid, it will change downward, too. Then again, repealing a more affordable form of healthcare WITHOUT replacing it, will hurry on death for poorer people. Pharmas will have to reduce their cash costs 80-90% for people to afford it and that is not going to happen, but will raise costs to insurance companies passed "on to" consumers and medical facilities passed "on to" consumers. That's the plan, one microspopic step at a time.
There is pain in lonliness. Automation creates lonliness and doesn't feel.
Wayne, if I understand the Nielsen release, they did not measure actual ad schedules used by car advertisers or their audiences but confined themselves to people who claimed to watch TV at least five days a week---"heavy viewers?--and those who used social media. Therefore the finding that TV scored far better in awareness than other media may simply be a function of much heavier spending in TV. Also, the finding that there was a "lift" in purchase intent among heavy TV viewers who also used social media may be a function of the demos of such people compared to those who did not use social media and not necessarily to any advertising that appeared on social media.
Selective Memory. https://www.nytimes.com/2018/02/17/sunday-review/russia-isnt-the-only-one-meddling-in-elections-we-do-it-too.html
All of this is mainly a function of advertisers losing interest in local papers of all types relative to competing media and audiences getting information via other means. It may be too bad but that's the way it goes in business. As for the population being denied adequate news coverage on a local basis, to what extent are other sources filling this gap?I suspect that the answer is quite a bit.
As an executive communication coach, this article really resonated. Once again, it's not "or", it's "And"...technology without relationship building (trust) doesn't win the day and vice versa. You can win on "she and I great friends" anymore than you can win by dazzling with pithy social media entries and texts. They have to meld to form an informed, innovative, reliable and trustworthy sales profile.
Reminds me of the Bernie Madoff ponzi scheme. So many "duped" investors accepted the inflated earnings without question---even though anyone with a bit of common sense could have---or should have---seen that such inflated profits were mathematically impossible. The basic ploy in most scams is the basic fact that the "victims" dupe themselves---with greed being the primary culprit.
As you have pointed out here on MP many times, the Healthcare category is one of the most unresiliant to all kinds of breaches. I fear so many people are misinformed or just not informed.
This probably has to do more with the 'type' of viewing experience. Gen-Z'ers are going to be watching mostly "on demand" content with the likes of streaming and online video sources such as Youtube, Hulu, VOD via MVPD and the like. In that circumstance, they are conditioned to fewer commercial pods and dialed in to the content. Versus the "base" audience that may have been conditioned to significantly higher loads and more frgequent breaks which overloaded our attention thus turning us away as a reponse. Just a thought.
How does one get a hold of this report?
"Data Still Makes Ads Irrelevant, Consumers Say""Most Marketers Don't Use Data Properly" - I say.
It depends upon if marketers and about those they work, care.
One of the first tenents of fascism is controlled mass media and the distain/destruction for the press.
If true, advertisers should hold their agencies' feet to the fire and ask how Facebook was able to dupe them. I suspect the relationship between Facebook and agencies has gotten waaaay too familiar, and we are too afraid or too dumb to question their metrics.
So far, your heart still hurts for Jimmy.
Please read "Meet the Economist Behind the Stealth Takeover of America" 5/30/18 by Lynn Parramore for the Institute of New Economic Thinking. It is a history of George Mason University and the Kocks, et al, who decided that the country should be run by the aristocratics with the rest of the people working to serve them. Betsy Devos' family is a part of the aristocratics who profess that policy - her education. Wonder which of her 7 yatches on which she chatted.
You mean, no one changes that much.
When it comes to fbeast, all of their "stats" are always wrong and convaluted, not to mention under reporting or over reporting numbers that are misreprented and hurt the world. It needs to be cut up into little pieces and each different companies with totally different ownership and employees.
"If if be the peacemaker, much virtue in if." There is no "if". It is. How do you know the difference between a good bot and a bad bot ? How do you know who, the actual names of the people, backs the bot ? If there were no nuclear power, would there be no possiblity of nuclear war ? Are you a bot? How do we know ?