Per the change, brands can expect more visibility into various stats like monthly views, followers, impressions, click-throughs and "saves."
Challenging Apple and its iMessages, Google and Samsung are expanding their joint efforts to streamline messaging across Android-powered devices.
Driven by consumers' growing preference of app versus mobile browsers, mobile advertisers are increasingly leveraging in-app private marketplaces (PMPs).
Instagram was recently the target of what appeared to be a coordinated hacking operation that locked some users out of their accounts.
And roughly 90% of teens in a new Pew survey see spending too much time online as a problem facing people their age!
A week after defending Alex Jones, Twitter is reconsidering its support of the rabid media menace.
This week, all but one of the industry's top mobile platforms took a stand against Alex Jones and his endless exploitation of the First Amendment.
Despite Apple's strong earnings performance, new data released this week suggests that the global smartphone market continues to sag. Worldwide, smartphone makers shipped a total of 342 million units in the second quarter -- representing a 1.8% annual decline, the International Data Corporation reports.
"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long,
It's no secret that mobile ad fraud is a massive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ad fraud specialists at Pixalate helped me see this space with a bit more precision: