• Moen Shifts Messaging To Broader Water Concerns
    Moen is evolving its advertising strategy with its latest campaign that asks, "Who Designs for Water?" Developed with agency Havas Chicago, the creative shows various water sources, like the San Francisco Bay or an outdoor pool, all without water to ask viewers to ponder how they should think about water.  The aim, says an agency spokesperson, is to encourage Moen owners to think about water resources and their own water behaviors, with the average American using about 100 gallons of water each day.  In addition to an online 60-second brand spot, the campaign includes 30- and 15-second online and ...
  • Terra Chips Overhauls Branding
    The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic).
  • Avrio's Slow-Mag Campaign
    Avrio's first big push for its Slow-Mag supplements addresses 40-year-old men whose age may be slowing them down.  The creative is designed to humorously highlight middle-aged moments, like “getting out of the pool without using a ladder” and “opening the garage door the old-fashioned way.” The campaign includes digital display and video, print, cover wraps, digital audio, sponsored content and a full package redesign, in addition to a sports marketing component. Slow-Mag is sponsoring four Slow Pitch softball leagues in New York, Rochester, Denver and Grand Rapids, Mich.  The brand consolidated its business with the agency Walrus in Q4 2017 ...
  • StubHub Unveils First Work From 72andSunny
    In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta.
  • Spindrift Launches First National Ad Campaign
    The digital video component of the campaign features actress Kristen Bell as she pretends to be the brand's biggest fan.
  • What Does Your Cheeto Look Like?
    A total of $100,000 in prizes, experiences and merchandise will be awarded. The contest is supported with TV ads and social media.
  • Your Lucky Day, If You Like (Not-So) Nice Cream
    Merlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about its immersive experience by hosting the Miss Piggott’s (Not-So) Nice Cream Pop-up Parlor on Friday the 13th. Created in partnership with experiential marketing agency Sense New York, the one-day activation at the Fisherman's Wharf celebrates TSFD's macabre history with a menu that serves dirty ice cream topped with "candy covered critters, including real insects, scorpions and worms."   Visitors will spin the “Wheel of Misfortune” to determine their flavor, as well as a chance to win free tickets to TSFD. Guests are encouraged to share their experience across social media by ...
  • Adams+Fairway Brings Instagram Challenge To Outdoor
    Outdoor ad firm Adams+Fairway is donating more than 700 billboards in 21 states to display the renderings of lettering artists initially designed as part of an Instagram competition. The designs came from digital type design platform Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, where nearly one million lettering professionals and enthusiasts discover and connect with one another.   Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from ...
  • ACLU Campaign Keeps Pressure On Trump To Reunite Families
    The campaign was launched after last week's federal court decision ordering the Trump Administration to reunite thousands of parents and children.
  • Real-Time #SweatLag Campaign
    Calling it a first, Delta Airlines and Equinox Fitness are using real-time flight data to dynamically trigger the creative content on  digital billboards. The companies worked with Wieden+Kennedy, OMA, Clear Channel Outdoor, Lamar Advertising Company and Wow Media on the project.  The #SweatLag campaign first distributes free, one-day gym vouchers to passengers on select red-eye flights. Then, digital billboards in proximity to LAX will display messages intended specifically for these passengers.  Using data from FlightAware, the billboard content features the flight number and city of origination to remind them to "sweat their jet lag away." This billboard content will ...
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