"Because of You" message is specifically designed to avoid painting individual teens as evil culprits.
Y&R Santiago and its client Movistar have a launched #ALifeToSee, a new campaign to boost awareness among drivers about accidents caused by phone use.
After last year's Cheetos-themed pop-up restaurant in New York City, the concept is heading west with the opening of "The Flamin' Hot Spot."
Duluth Trading Company and longtime AOR Planet Propaganda are launching the clothing brand's first integrated push for its women's line.
Nature's Bakery is launching its first work with Red Tettemer O’Connell + Partners (RTO+P). The "Fuel the Phenomenal" creative suggests how its snacks help kids excel as they overcome various challenges. “Bike Spill” shows how a young boy gets back on his bike after a crash. The second spot, “Raspberry Pi,” follows a young girl as she builds a small robot. Each end with a product shot explaining the bar's nutritious ingredients. The media buy is timed to coincide with back-to-school and runs across Hulu, YouTube, Viant, Facebook, Instagram, and Criteo. While the creative and ...
The campaign's call-to-action video features child "kindness coaches" shown providing positive motivation to gym-goers.
Helsinki Airport and Finnair teamed with their respective agencies to create a cinematic-quality short film on travel experiences.
The ads for the NYC pop-up operating Sept. 22-Oct. 7 cheekily offer the chance to take a "Subway to Norway."
Campaign focuses on small, independent brewers as opposed to "craft" brands masquerading as small, but actually owned by conglomerates.
Ulta Beauty's new "The Possibilities Are Beautiful" serves as the next chapter in the retailer’s effort to redefine what is considered attractive while simultaneously raising brand awareness. The creative, developed with McCann New York, features people from a spectrum of age groups, ethnicities, body types and gender identities, derived from what the agency calls "casting with meaning." A TV ad, to that end, features a rotating lineup of people in various situations intermixed with empowering messages, all set the Alessia Cara's "Scars To Your Beautiful" song. “Over the last few years we’ve been on a journey to establish our ...