• Cheez Doodles Draws Up New Creative
    Wise Foods and agency Kastner & Partners (K&P) are seeking to "edge up" the heritage Cheez Doodle snack food brand with a digital-only campaign. The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people solve their everyday problems through her self-developed Cheez-Doodle-based techniques. This branded content series is a new strategy for the 97 year old snack brand. “To reach a younger audience and show how Cheez Doodles embodies a ‘live young’ mentality, the creative, off-beat, seemingly unbranded content is exactly what we needed for an ...
  • Western States Lasso Up New Branding Identity
    The tourism boards of Wyoming, Montana, Idaho, North Dakota and South Dakota are revealing a new branding identity in an attempt to better attract international travelers to their five-state region. This new makeover was developed by the states along with tourism marketing firm Rocky Mountain International and Wisconsin-based agency BVK.  Formerly known as the Real America, the new "The Great American West" brand is designed to better represent and define the area's special Western attributes, particularly to those unfamiliar with generic regional differences. After all, what is "Real" America?  "This new brand will set us apart in a highly competitive ...
  • Lake Erie Goes All-Digital In Latest Tourism Push
    The ads will run across connected TV, pre-roll, digital display, rich media display and social channels and specifically target friends, couples and families.
  • Milky Way: Still 'Sorry' After All These Years
    The new spot will run across networks like HGTV. There will also be online video coming later in the month.
  • Drama-Free Eyewear Care; Kids Get Teeth Talk
    Two agencies, Grenadier and Chemistry, are using humor to boost awareness for their clients. Stanton Optical and agency Grenadier poke fun at the cartel-like optical industry and absurdly overpaid frame designers. The “Designer Looks Without the Drama” creative introduces a megalomaniacal designer of haute couture eyewear named Macula who throws childlike tantrums and treats his taxidermied dog better than his staff. Ads then cut to a happy customer at a Stanton Optical store receiving drama-free service. Have a look here and here. In addition to TV and online video, the campaign includes print, direct mail, in-store POP, mobile ...
  • Dietz & Watson Serve Up Celebs For First Time In New Campaign
    The campaign includes print, paid digital, OOH, radio, and point-of-sale. Targeted ads and social activations will run in local markets where D&W products are available.
  • Preston Kelly's New Campaign For NoDoz
    Social ads on Facebook, Instagram and YouTube are designed to reach across a variety of potential buyer lifestyles.
  • Red Cross Teams With Vox Media On Weapons Awareness Campaign
    The International Committee of the Red Cross is partnering with Vox Media's Explainer Studio for a campaign on arms development. The effort is designed to underscore the importance of limits on autonomy, in compliance with both international legal requirements and ethical standards. The video that anchors the campaign combines research with a mix of footage, photos, audio and graphics in an easily digestible format. In 24 hours, the video on YouTube garnered more than 235,663 views. The campaign also features an article to help further explain autonomous (or robotic) weapons.
  • Land O'Frost Launches First National TV Campaign
    The 60-year-old Land O'Frost and agency MERGE are introducing the pre-sliced meat brand's first national TV campaign to reach budget-conscious moms.  The creative shows men and women dressed as food-like mascots, similar to Fruit Of the Loom, as they discuss sales trends, partake in team-building exercises and practice a bit of stress-busting meditation as part of the “Sandwich Board.” “I was spread a little thin,” jokes a giant jar of Mayo that shows up late. The ads end with the brand's tagline, “A Slice Above.” “This is Land O’ Frost Premium’s introduction, so it was critical ...
  • WeTransfer Kicks Off First OOH Campaign
    Cloud-based file-sharing service WeTransfer has launched its first out-of-home campaign in which it's showcasing how musician Kelela and her team have used the platform, designed for small and mid-sized businesses. WeTransfer collaborated with Stink Studios on concept and development, worked with Noble People to plan the media buy, and tasked Colossal Media with painting OOH murals. The creative attempts to illustrate the brand's tagline “You make. We transfer.” by featuring an artist's real creative process. Each OOH mural will show an email or text message exchange between Kelela and WeTransfer, covering everything from WeTransfer’s initial ask for her involvement in ...
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