• Wyoming Kicks Off New Campaign To Lasso Visitors
    The Wyoming Office of Tourism (WOT) is launching the third year of its "That's WY" campaign creative with AOR BVK. The creative will incorporate previous messaging and images, as well as new creative that showcases stories of Wyoming, including the Continental Divide Trail in the Medicine Bow National Forest and bullfighter Dusty Tuckness.   In addition, WOT has redesigned its website with a focus on content that matches the needs of the traveling public.  The $5.2 million paid media investment - up from $4.4 million in 2017 - will focus on reaching key target markets of Chicago, Denver, Kansas City, Minneapolis, ...
  • Parx Casino's New Campaign Promotes $50 Million Makeover
    The campaign features TV, digital and print, including "Philadelphia Magazine" and "Philadelphia Style Magazine." Outdoor billboards use directional call-outs to entice drivers.
  • Universal Parks & Resorts Use Olympics To Kick Off New Campaign
    Universal Parks & Resorts and its agency David&Goliath (D&G) are introducing the destination's new national brand campaign that pivots away from traditional theme parks advertising by speaking directly to kids. “Now more than ever kids are growing up fast, and we wanted to be a part of that growth,” said David Angelo, founder & chairman, D&G. “But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. The black-and-white creative features children speaking directly to the camera while engaged in Universal experiences, like the Harry Potter and Back to the Future adventures. The ...
  • Intel Documents Athletes, Events With Its VR Technology
    As part of its marketing effort during the ongoing Winter games, Olympics sponsor Intel has created a docuseries that profiles the journeys of four competing athletes including Marissa and Hannah Brandt, Ayuma Hirano and Fan Kexin.  According to the company the series documents "moments of triumph and perseverance" that led the athletes to the Games. Series production showcases the firm’s VR technology.  Separately, and in what’s said to be an Olympics first, Intel, working with NBC and other rights holders will record 30 Olympics events with its VR technology. Those events will be accessible via the NBC Sports VR app ...
  • New York-Presbyterian Unveils New Ads During Olympics
    Reflecting the cultural diversity of the New York City area, the spots go a step further, featuring two patients telling their stories in their native languages.
  • Alibaba Sets 'Winter On Fire'
    The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season with contrasting images of the winter landscape with fire.
  • Spice Hunter Seeks To 'Hack The Rack'
    One digital banner suggests, "Score major brownie points" and provides a recipe for garam masala brownies joined by the message "rich, warm spices add an exotic twist."
  • Ancestry.com Goes For Gold (Indirectly)
    While not directly aligning with the Winter Olympics, Ancestry.com is referencing "America’s greatness in sports on the international stage" with a new campaign that features  U.S. Olympic gold medal winning hockey players Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider. Developed with agency Droga5, the “America’s Greatness Comes from Everywhere” uses the familiar Ancestry template of revealing backgrounds of the featured personalities. The team members’ DNA results uncovered Italian, Middle Eastern, Southern Asian and Russian ancestry, to name a few. Have a look at the creative here.   The 60-second spot debuted Friday ...
  • Air Canada Taps Ryan Reynolds For New Olympics Spot
    Developed with FCB Canada, the creative is designed to show how openness and multiculturalism make Canada a "role model for the world."
  • Under Armour, Lindsey Vonn And The Journey To Champion
    This message falls under Under Armour's broader "Unlike Any" campaign, which "celebrates female athletes who have shattered expectations, challenged the status quo and risen above gender comparisons."
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