Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses.
This past year saw an increase in the percentage of affluent households engaging in luxury shopping.
In early 2018, the FreeWheel Council for Premium Video (FWC) created custom research to better understand the impact of ad length on the ad experience and business outcomes.
MNI Targeted Media Inc. has issued a paper, "Generation Z: Unique and Powerful" which will help marketers gain insights on the habits, interests and activities of Gen Z.
According to a recent Avionos survey of 160 U.S. B2B procurement officers, 83% of these buyers will spend more to purchase products from suppliers that offer robust eCommerce experiences.
More than 76% of Gen Z has purchased, or is open to purchasing, a brand or product to support the issues that brand stands for.
A future world where mobile-based AI technology permeates the most-loved and most-hated aspects of shopping is outlined in the new report, "Beyond Smartphone Shopping - the Rise of Smart Assistants,"
According to Liveclicker/The RelevanceGroup study of 350 US marketers, of whom 93% reported using print direct marketing, rating the effectiveness of various channels in terms of delivering revenue and results for their business, mail is tangible, targeted, scalable and trustworthy.
According to a new report from comScore, in a study of Smart Speaker devices, one in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February.
Unlike traditional banks or other fintech apps, says the report, all that customers need is an iPhone to bank seamlessly.