• Programatic Media Buying
    Programmatic media buying has become the standard for B2B marketers. 63% of B2B marketers indicated they currently buy or sell advertising programmatically, essentially flat from a year ago.
  • Emotional Sales
    Rejection is one of the most painful of all human experiences. And when you choose a career in sales, you are actually signing up to seek out rejection.
  • Company Value
    This methodology is based on a review of 1,100 articles, books and academic papers on competitive advantage, differentiation, unique selling points, and value proposition combined with almost 20 years of experimentation with brands' real products and actual customers.
  • Be A PR Pro
    Getting your first PR job can be both thrilling and terrifying, says a report from Ragans PR Daily by Jordan Danielson. Not only are you excited to start your career, but you're eager to make a good impression.
  • Kids Have Clout
    According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
  • vMVPDs Consumed In Linear Fashion
    Equity research firm Cowen & Company believes the traditional cable, satellite and telco TV market might be stabilizing, at least until Generation Z enters the workforce.
  • Good Data Better Than More Data
    We live in an age that inundates us with more data than we have ever had before, says the report. but more data does not necessarily mean better decisions. How six costly data mistakes can lead you astray
  • eMail Is Multi Multichannel Core
    Here's a sample of data-backed email takeaways: In Not Your Grandma's Email: The Transformation of Email in a Mobile World, the report reveals how to put email at the core of your multichannel campaigns, driving engagement and revenue.
  • Choosing School Clothing
    When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills.
  • Millennial Spenders
    Millennial Spending Habits, the group defined by the Pew Research Center as people born between 1981 and 1996, is often blamed for "killing" various industries and products, from casual dining chain restaurants and brick-and-mortar stores, to consumer staples such as beer, cereal, soda, and bar soap.
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