Programmatic media buying has become the standard for B2B marketers. 63% of B2B marketers indicated they currently buy or sell advertising programmatically, essentially flat from a year ago.
Rejection is one of the most painful of all human experiences. And when you choose a career in sales, you are actually signing up to seek out rejection.
This methodology is based on a review of 1,100 articles, books and academic papers on competitive advantage, differentiation, unique selling points, and value proposition combined with almost 20 years of experimentation with brands' real products and actual customers.
Getting your first PR job can be both thrilling and terrifying, says a report from Ragans PR Daily by Jordan Danielson. Not only are you excited to start your career, but you're eager to make a good impression.
According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
Equity research firm Cowen & Company believes the traditional cable, satellite and telco TV market might be stabilizing, at least until Generation Z enters the workforce.
We live in an age that inundates us with more data than we have ever had before, says the report. but more data does not necessarily mean better decisions. How six costly data mistakes can lead you astray
Here's a sample of data-backed email takeaways: In Not Your Grandma's Email: The Transformation of Email in a Mobile World, the report reveals how to put email at the core of your multichannel campaigns, driving engagement and revenue.
When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills.
Millennial Spending Habits, the group defined by the Pew Research Center as people born between 1981 and 1996, is often blamed for "killing" various industries and products, from casual dining chain restaurants and brick-and-mortar stores, to consumer staples such as beer, cereal, soda, and bar soap.