• Programmatic Media-Buying Rising, Especially In-House
    Two big studies being released this week indicate programmatic is having a profound effect on media planning and buying.
  • eMarketer: Programmatic Is Fastest-Growing Part Of Digital Display
    Programmatic is projected to expand 26.3% to $46.55 billion, according to updated estimates released by eMarketer on the eve of Advertising Week in New York City this week. That's a slightly faster rate of expansion than the overall digital display market, which eMarketer projects will grow 25.4% to $57.42 billion. The only digital segment growing faster this year, is essentially a form of programmatic advertising -- search -- which will expand 27.7% to $48.49 billion.
  • Character Finds Role On Madison Avenue: Why 'Traits' Are The Next New Thing
    For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now.
  • Startup Pays Consumers To Look At Ads, Finds Supply Outstrips Demand
    One of the most interesting, refined startups I've seen in the "rewarded, opt-in" ad marketplace is Dabbl, an app that pays users a 5 cents credit per completed engagement. When users accrue $5 worth of value, they can redeem it for a gift card. Dabbl is all about testing, learning and delivering the best ROI possible for both sides of the marketplace: consumer and brands.
  • Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
    New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's exposure. The research, conducted by Media Science for a study commissioned by Kargo, utilized neuroscientific methods to measure the biometric responses of 218 smartphone users to three ad formats: standard banners (300x50 and 300x250), animated units, and video units (various sizes). It should be noted that Kargo markets custom-animated units to the ad industry.
  • Just View It: Real-Time Reactions To Nike's Kaepernick Spot
    A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad.
  • How One Exchange Turned Cache Into Cash, Why It May Continue Doing So
    Weeks after a renegade digital ad exchange was forced to stop using a questionable new method to capture hundreds of millions of dollars worth of programmatic buys from advertisers, it's already thinking about resuming the practice. The method, which has been dubbed "bid-caching."
  • It's Still The Data, Stupid
    Data consumption per broadband household grew by nearly a third year-over-year, but it grew much faster among households still paying a flat rate to broadband providers.
  • Startup Finds Paying Consumers To Look At Ads Is About Value, Not Money
    Of all the existential issues Madison Avenue has had to grapple with in recent years, none seems so antithetical as new models that effectively bypass media altogether and treat the consumer as their own, first-person medium. And by that, I mean a "paid" medium. The industry has begun putting new-and-improved labels around the concept, calling it "rewarded," "opt-in," etc, but the bottom line is they are models in which an advertiser pays a consumer directly for engaging with and completing an ad experience.
  • Summertime, And The Grilling Is Sleazy: Brand-Safety Incidents Reported By RTB House
    They say a picture is worth a thousand words. But when it appears adjacent to the wrong editorial content, it can cost millions.
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