by Amy Corr on Mar 17, 1:51 PM
Following a review, Solve was named agency of record for Radisson, marking the agency's first foray into the hospitality category. Solve will handle global brand positioning and identity, media buying and messaging across traditional, digital, and social channels. New work will launch at the end of 2016. "Radisson outlined their desire to stand out within the upscale lodging segment," said John Colasanti, CEO of Solve. "It's an aggressive move by the brand to shake up the category status quo." Radisson has minimal ad spending, with $1.9 million going toward measured media in 2014 and $1.4 million the first nine months …
by Amy Corr on Mar 16, 12:03 PM
Following a review that included RFPs from more than 50 agencies, Megabus.com named Current, an Interpublic agency, as its public relations agency of record. Megabus.com, a subsidiary of Coach USA, awarded Current the work, in partnership with sister brand experience agency Jack Morton Worldwide, to develop and execute strategic communications programs and activations. Operating daily service to/from more than 120 major cities, Megabus.com is known for offering $1 seats. The account will be run out of Current's Chicago office under the leadership of Amy Colton, an executive vice president at the agency. "Megabus.com is celebrating 10 years of providing affordable, …
by Amy Corr on Mar 15, 1:37 PM
The Tides Inn, Golf, Spa and Marina in Virginia tapped MP&A Digital & Advertising as its regional public relations agency of record. "The Tides Inn offers guests the best of coastal Virginia where tradition meets modernity and we're thrilled the MP&A Digital team is going to elevate us to a new level of awareness in the market," says Tina Newman, vice president of sales and marketing for Enchantment Group, operator of the Tides. "MP&A Digital & Advertising shares our vision and has a long-standing history of delivering results for distinguished resorts, and I am confident they will help the Tides …
by Amy Corr on Mar 14, 3:09 PM
Without a review, Cramer-Krasselt Chicago was named agency of record for BIC Soleil, the brand's line of razors for women. Source in Connecticut previously handled the account. New work debuts in the spring and include digital advertising, media planning and buying and social media elements. Cramer-Krasselt already handled the BIC Flex5 men's razor account. The agency won the Flex5 business in 2014 and launched the product in early 2015. "We want Soleil to connect with Millennial women like the Flex 5 did with Millennial men," said Mary-Ellen Lacasse, director, shaver marketing at BIC. "C-K's work on the Flex5 last year …
by Amy Corr on Mar 11, 3:06 PM
Humanaut was named the lead creative agency for Organic Valley, following a year-long marketing collaboration. The Chattanooga-based agency won the business after a successful campaign Organic Fuel protein shakes. Save the Bros" was a viral video that directed consumers to a website, educating them about the benefits of Organic Fuel and sharing a Buy-One-Bro-One coupon for a free product to share with a bro in need of clean protein. Save the Bros" T-shirts, gym bags and yoga mats were also available for those who wanted to support the cause. Humanaut will now handle all creative campaigns including a brand campaign …
by Amy Corr on Mar 10, 3:19 PM
Following a RFP in 2015, Deveney was named agency of record for the New Mexico Tourism Department, the state's tourism entity. The agency is contracted to work with New Mexico through 2017. Tucker & Associates of Dallas previously handled the account. "We are thrilled to bring Deveney on board and have a partner to help share stories of New Mexico's incredibly unique culture, cuisine and experiences with a wider audience," said Heather Briganti, communications director for the New Mexico Tourism Department. "Working with Deveney, we will be able to amplify our advertising message through earned media and make an even …
by Amy Corr on Mar 9, 5:04 PM
Following a review, MDB Communications has retained advertising agency of record status for the DC Lottery and Charitable Games Control Board. The five-year contract, approved by the DC City Council, is valued at $35 million. The agency will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products. According to Cary Hatch, CEO of MDB Communications, the agency had handled the account for 17 of the last 22 years. Over the years, MDB has created television, social media and mobile campaigns for the lottery, along with unique partnerships and experiential …
by Amy Corr on Mar 8, 3:07 PM
Hellwig Products, a manufacturer of precision engineered suspension and load control products, named Kahn Media as its agency of record. The agency will handle public relations, digital and content marketing (social media management, forum outreach, search engine marketing), branding and design for Hellwig, as the brand celebrates its 70th anniversary. "We are very proud of our history and heritage in the automotive industry, but we also recognize that in order to succeed, you must constantly innovate and evolve," said Melanie White, vice president at Hellwig. "We believe this new relationship will help us continue to reach new markets and new …
by Amy Corr on Mar 7, 2:45 PM
Without a review, Erwin Penland was named agency of record for business and travel brand, Tumi. The South Carolina-based agency will develop and produce a series of brand initiatives for Tumi, with new work launching in May. Each campaign will include digital videos, digital OOH, Taxi TV, location-based activations in airports, print, digital and social elements. "Erwin Penland has the kind of integrated offering we need to reach our target customer across multiple platforms," said Michael Petry, creative director at Tumi. "We are confident they are the right strategic partner to help us grow our business exponentially." This is the …
by Amy Corr on Mar 4, 4:36 PM
Jet.com awarded Deare|2 Marketing additional work on its advertising account. Deare|2 was named lead strategic agency for Jet's Loyalty team, spearheading the longer term customer relationship strategy for the Jet Anywhere program. The website allows consumers to shop for everyday essentials online, using a real-time pricing algorithm that drops prices as more items are added in a cart. Jet Anywhere is an additional program perk that awards members JetCash for their online purchases at hundreds of other name brand retail partners across fashion, entertainment and travel. Deare|2 has been working with Jet.com since its launch on all direct marketing campaigns …
