• by Amy Corr  @MediaPostOTL, November 30, 2015

As a clementine fan, I can see this must have been one fun campaign. Clementeenies, a new brand of clementines, is launching in the U.S. by way of Morocco. Omelet teamed up with Dandrea Produce, a family-owned business from New Jersey, to help name the fruit, create the branding and launch the fruit in BJ's, Food Lion, Giant, Safeway, and Shop Rite stores, to name a few. And Clementeenies are marketed to everyone, not just kids. Most clementine brands come from drought-stricken California, unlike the East Coast-based Dandrea Produce. Check out a brand video here. And, as the video states, it's great that the tiny fruit is launching in the winter. It might help those of us allergic to cold weather get through the season unscathed.